Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  TACKETT SHANE R
 2. Date of Event Requiring Statement (Month/Day/Year)
08/22/2017		 3. Issuer Name and Ticker or Trading Symbol
ALASKA AIR GROUP, INC. [ALK]
(Last)
(First)
(Middle)
C/O ALASKA AIRLINES, INC., 19300 INTERNATIONAL BLVD		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SR VP REV/E-COMMERCE
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

SEATTLE, WA 98188		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
COMMON STOCK (1) 3,380
D
 
COMMON STOCK 401(K) (2) 2,807
I
ESOP TRUST

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
EMPLOYEE STOCK OPTION (RT TO BUY) 02/11/2018 02/11/2024 COMMON STOCK 770 $ 38.755 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/10/2018(3) 02/10/2025 COMMON STOCK 925 $ 65.37 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/09/2017(4) 02/09/2026 COMMON STOCK 1,750 $ 65.63 D  
RESTRICTED STOCK UNITS 02/10/2018 02/10/2025 COMMON STOCK 2,090 $ 0 D  
RESTRICTED STOCK UNITS 02/09/2019 02/09/2026 COMMON STOCK 730 $ 0 D  
RESTRICTED STOCK UNITS 02/14/2020 02/14/2027 COMMON STOCK 810 $ 0 D  
RESTRICTED STOCK UNITS 03/07/2018(5) 03/07/2027 COMMON STOCK 1,670 $ 0 D  
RESTRICTED STOCK UNITS 08/03/2020 08/03/2027 COMMON STOCK 330 $ 0 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 02/14/2018(6) 02/14/2027 COMMON STOCK 1,860 $ 96.3 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 08/03/2018(7) 08/03/2027 COMMON STOCK 780 $ 84.99 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
TACKETT SHANE R
C/O ALASKA AIRLINES, INC.
19300 INTERNATIONAL BLVD
SEATTLE, WA 98188		       SR VP REV/E-COMMERCE  

Signatures

JEANNE E GAMMON, ATTORNEY IN FACT FOR SHANE R. TACKETT 08/31/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) TOTAL HELD IN COLUMN 5 INCLUDES SHARES ACQUIRED UNDER THE ISSUER'S EMPLOYEE STOCK PURCHASE PLAN.
(2) COMMON SHARES HELD IN THE ALASKA AIR GROUP, INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF 08/31/2017.
(3) OPTIONS WILL VEST AS FOLLOWS: 462 ON 02/10/2018 AND 463 ON 02/10/2019.
(4) 437 OPTIONS VESTED ON 02/09/2017; REMAINING OPTIONS WILL VEST AS FOLLOWS: 438 ON 02/09/2018; 437 ON 02/09/2019 AND 438 ON 02/09/2020.
(5) STOCK UNITS VEST AS FOLLOWS: 556 ON 03/07/2018; 557 ON 03/07/2019; AND 557 ON 03/07/2020.
(6) OPTIONS WILL VEST AS FOLLOWS: 465 ON 02/14/2018; 465 ON 02/14/2019; 465 ON 02/14/2020; AND 465 ON 02/14/2021.
(7) OPTIONS WILL VEST AS FOLLOWS: 195 ON 8/3/2018; 195 ON 8/3/2019; 195 ON 8/3/2020; AND 195 ON 8/3/2021.

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