London-based Pypeline, a leading provider of outsourcing services for technology start-ups, has recently expanded its suite of services and rolled out a new outsourcing model known as BDR-As-A-Service. BDR stands for Business Development Representative and a BDR plays a critical role for start-ups as they are tasked with lead generation. Proactively engaging prospective buyers and scheduling initial sales meetings that can be closed by senior sales team members.
BDR-As-A-Service is a subscription-based service that places Pypeline’s very own BDRs in the office of their clients to support the sales efforts for a fixed term (typically 12 months). The service gives businesses a cost-effective way to generate more sales meetings, ultimately leading to more revenue and faster growth.
“As the world of technology grows increasingly competitive, start-ups are fighting tooth and nail to find the best talent on the market. The talent that will enable them to succeed” said Orrin Jolley, Founder of Pypeline. “Unfortunately, with the market driving salaries to all-time highs, many start-ups are paying over the odds and more than they can afford to get these teams up and running. Pypeline’s new BDR-As-A-Service offering will level the playing field and allow great businesses to, not just survive, but thrive in current market conditions.”
Pypeline is focusing on reducing the overall cost to launch and maintain sales functions. Start-ups continue to spend a huge amount annually on their sales reps and this continues to increase. The average annual cost-per-rep of a BDR in 2022, factoring in the cost of salaries, commissions, benefits, hardware, software and data procurement, can easily land north of £80,000.
A team of six BDRs plus one manager will cost a start-up (on average) £600,000 per year, which is why so many start-ups are looking for progressive solutions to bring this cost down without sacrificing effectiveness.
Through 2023, Pypeline will continue its focus on bringing the most innovative BDR outsourcing solutions for start-ups based in the UK. They work with businesses across multiple industries but its offerings are best suited to start-ups that want to achieve fast growth but need to do this in a lean fashion.