Eide Bailly, a national tax, audit, and advisory firm with more than 3,500 staff and 51+ offices across the U.S., today announced a refreshed brand identity that reflects the firm’s growth, evolving service offerings, and continued focus on helping clients perform, protect, and prosper.

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The brand refresh includes a modernized logo and updated visual identity designed to bring the firm’s purpose and values to life in a bold and contemporary way.

“Real impact starts with real connection,” said Jeremy Hauk, CEO/Managing Partner. “That’s why this brand refresh means so much to us. It reflects the way we show up for our clients with curiosity, care, and a genuine desire to see them succeed. The new look captures that energy and reminds us that great things happen when we genuinely care about the work and about each other.”

The refreshed logo centers on connection — a theme rooted in both the firm’s relationships and its name. By connecting the dots in “Eide Bailly,” the new mark was born: a symbol of collaboration, alignment, and the shared space where ideas turn into action.

“Great relationships don’t happen by chance,” said Jason Delles, Chief Growth Officer. “They’re built through moments of care, clarity, truth, and genuine curiosity. What excites me most about our new brand is how the mark tells that story: it represents us and our clients coming together to create something greater. It’s not just a symbol — it’s a reflection of the success we can build together.”

While the visual identity has evolved, Eide Bailly’s core purpose and values remain the same. The firm continues to deliver forward-thinking tax, accounting, and advisory solutions backed by deep industry experience and genuine relationships. The updated brand reinforces Eide Bailly’s commitment to helping businesses perform at their best, protecting what clients have built, and enabling clients to prosper into the future.

“Our brand refresh isn’t about changing direction,” added Hauk. “It’s about making our outward identity match the clarity, momentum, and partnership we’ve been delivering all along.”

Founded in 1917 in Fargo, North Dakota, Eide Bailly has grown from a local accounting firm to a national firm helping clients navigate complexity, drive growth, and plan for the future. With $705 million in revenue and a culture built on connection, innovation, and trust, the firm’s new brand honors its 100+ year legacy while embracing the future.

Eide Bailly

Eide Bailly is a Top 25 CPA firm helping businesses work smarter — financially, operationally, and strategically. With 3,500+ professionals nationwide, we deliver practical, forward-thinking tax, audit, and advisory services that help clients perform at their best and grow with confidence. Learn more at eidebailly.com.

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“Real impact starts with real connection.”