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Study: How DEI Statements Impact Perceptions of Employer Inclusiveness

According to research firm Datapeople, diversity, equity, and inclusion statements, or DEI statements, on job descriptions increase an employer’s perceived inclusiveness.

The research team at Datapeople was curious about the impact of DEI statements on job postings and conducted a study using data science and behavioral science. For the study, they started with the simple question of whether DEI statements on job descriptions impact the perceived inclusiveness of an employer.

First, researchers wrote a generic job description for an Office Manager position. Next, they wrote five different DEI statements, each with a different slant or intent. Researchers wanted to study whether the inclusion of a DEI statement had an impact on job seekers. But they also wanted to know how different types of DEI statements (in otherwise identical job descriptions) could impact job seeker perceptions.

Using an online crowdsourcing platform, the Datapeople team enlisted approximately 1,200 participants from a wide spectrum of intersectionalities. (Researchers asked about age, gender, LGBTQ status, race/ethnicity, proficiency in English, and whether the participant had earned a Bachelor’s degree.) The team split participants randomly into six groups, one for each diversity statement plus a control group with no diversity statement.

Researchers focused on three attributes to measure: belonging, inclusion, and process fairness. Belonging was how comfortable participants would feel working at the company (e.g., “Could fit in well with this company”). Inclusion was how inclusive participants perceived the company to be (e.g., “The company is welcoming for People of Color”). Process Fairness was how fair the process seemed (e.g., “The company seems fair in its recruiting processes”).

The results were conclusive, according to Datapeople. The company’s researchers found that the presence of a DEI statement significantly increased perceived inclusiveness among participants. In other words, just including a DEI statement in a job description can make a company appear more inclusive.

Contact Info:
Name: Charlie Smith
Email: Send Email
Organization: Datapeople
Address: 90 Broad St Suite 803, New York, NY 10004, United States

Source: PressCable

Release ID: 89077271

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