Marketing automation and software company Bloomreach has unveiled a conversational artificial intelligence (AI) tool to help online shoppers as they navigate e-commerce stores. Called Bloomreach Clarity, the new AI tool is powered by large language models and generative AI, a type of AI with the ability to produce all types of content including texts, images and video.
The tool will help virtual stores provide human-like and personalized product information from their favorite companies and brands. It will also allow businesses to…
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