The Wrangler® team is charging ahead in 2007 with the announcement of a new endorsement deal with Green Bay Packers’ quarterback Brett Favre. The football hero and future hall of famer, who just announced he will return for his 17th NFL season, will endorse the Wrangler®brand’s upcoming fall marketing campaign.
Known for his leadership, swashbuckling style and strong arm, Favre holds nearly all of the Packers’ passing records and is expected to surpass several of the league’s most revered records in the 2007 season. He holds the longest streak of consecutive starts among quarterbacks and is the only player in NFL history to throw for more than 5,000 career completions and earn the Most Valuable Player award three years in a row.
“Brett has proven himself to be one of the best quarterbacks to ever play the game and is as much a hero off the field as he is on it,” said Craig Errington, director of Wrangler®marketing. “His dependability, toughness and down-to-earth qualities form a perfect parallel with the core values of Wrangler®. He is an ideal spokesman for the brand and we look forward to cheering Brett on as he embarks on his 17th season.”
Favre exemplifies the American male at his best and continues to demonstrate his depth of character. In 1996 he established the Brett Favre Fourward Foundation, which has since raised millions of dollars to support programs for disadvantaged and disabled children. Not only is he football’s most beloved and arguably most-talented quarterback – but Favre epitomizes the wholesome, live-life-to-the-fullest, family man that is the core of the Wrangler® brand.
“Whether I’m on the lake with my friends or at home with family, when I’m not on the field I want to be comfortable,” said Favre. “Wrangler jeans are a perfect fit for my lifestyle. I’ve always loved the brand and what it stands for, and now I’m honored to be a part of the Wrangler legacy.” Favre will be featured in national advertising and promotions, in-store signage and product ticketing for the Wrangler® Five Star Premium Denim line.
The Wrangler® brand will not only be keeping Favre comfortable this year; it also continues as the official jeans of Dale Earnhardt Jr. and the No. 8 racing team. Representing one of America’s favorite brands, the NFL’s most popular quarterback and NASCAR’s most popular driver take the lead in Wrangler®’s mass-market marketing platform.
About the Company
VF Corporation (NYSE: VFC) is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, Rustler®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, John Varvatos®, JanSport®, Eastpak®, Eagle Creek®, Lee Sport® and Red Kap®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
