Snapchat still a mystery to investors, and that’s a problem for Snap IPO
February 28, 2017 at 21:08 PM EST
Snapchat is popular among teens and 20-somethings, but their parents, or even grandparents, are more likely to consider buying into Snap Inc.’s $3.2 billion public offering. And that’s an issue as the Snap initial public offering approaches.