Mercedes-Benz Fashion Week Russia, October 18th, Day 4

Day four of the MBFW Russia brought us collections from the UK and US, as well as younger designers like ZA_ZA and MAD DAISY MOSCOW, with the storied brand PIROSMANI rounding up the roster for a perfect mix of avant-garde and classical fashion.

(PRUnderground) October 21st, 2019

PRESENTATION | SNIFF

The FUTURA Collection was made by the designer in collaboration with famous Instagram blogger Diana Melison and rapper Cherocky, featuring the style of the rave culture and the street fashion.

GLOBAL TALENTS: LINUS LEONARDSSON (UK)

Currently based in London, Linus Leonardsson is a Master graduate from the Royal Academy of Fine Arts Antwerp. In his own words, his work centers around the combination of fun and glamour with important social issues – first and foremost the demolition of gender expectations within fashion, and a push towards a fully sustainable industry.

glo brand, supporting Global Talents.

INNOMINATE

This menswear brand was founded in 2014, and has since carved out its place in the Russian fashion market with its use of minimalist design and expert tailoring. Functional yet romantic, their designs often feature a personal touch from their team.

This collection was no different, with the brand presenting a masculine and elegant number of looks with a strong resemblance to European mens fashion of the 70’s.

MAD DAISY MOSCOW

The story behind the label, founded by Margarita Fedoseeva, goes back to 2017.

At first, it was a pure footwear label, inspired by the «mismatched shoes» trend. Over time, the brand  has decided to focus on a wider product line adding apparel and accessories for women. Her new collection was created in collaborative partnership with the State Tretyakov Gallery to support women living with alopecia.

EXPATS COLLECTIVE (USA – Russia)

EXPATS COLLECTIVE is an international collaborative effort between publisher and fashion editor Stephan Rabimov and designers Vasily Vein, Liliana Bahor, Ella Shadrunova.

The brand is the epitome of slow fashion, with every garment created uniquely.

Their debut collection, Spring/Summer 2020, is inspired by Polenitsa, the Romanov dynasty and the October Communist Revolution.

PRESENTATION | OTOCYON

Lesya Rusakovich, the brand designer, offers to consider clothing as an object that should be contemplated and felt. Somber color pallet and soft silhouettes contributed into the necessary spirit.

ZA_ZA

ZA_ZA is the brainchild of Alexandra Koryakina, notoriously avant-garde, stating its mission as “bringing something unexplainable to an explained world”.

A collection straight out of a Francis Bacon masterpiece and a perfect one for a dark and cold Winter. The show was participated by models of elegant age.

RED SEPTEMBER

Inspired by industrial and architecture design, Red September was founded by designer Olga Vasyukova. The designer has a diploma from the Fashion Design department at Polimoda and her first showcases in Florence. She works on the concept behind each collection by focusing on a mix of forgotten aesthetics and a single theme in modern art.

Today Red September gave us a practical and fresh collection of urban streetwear – mostly bomber jackets, tees, sweatpants and hoodies.

PIROSMANI

Pirosmani by Jenia Malygina is a well-known brand from St. Petersburg. Their concept was always envoking dark, romantic influences, infusing them with goth elements.

You can safely say that after this show, Malygina can easily be listed in the same sentence as Rick Owens and Rei Kawakubo when we talk about the masters of dark, gothic, dramatic and unique garments.

The title partner of Mercedes-Benz Fashion Week Russia is Mercedes-Benz.

MBFW Russia partners: Aizel.ru (Official Partner), glo (Official Partner), Mary Kay (Official Make-Up Artist), MONÉ PROFESSIONAL (Official Style Artist), DHL (Official Logistics Partner), Sardinia (Official Partner), Metropol (Official Hotel).

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