Timberland campaign seeks engagement with Gen Z
“Our heroes are a community of open-minded and multi-generational ‘changemakers,’ people who devote their talents to making a difference, committed together to building a better future for the environment and the people who live in it," the company explains on its website. "We’ll lead this charge with action and doing, not just talk.”
“The campaign is a call-to-action to engage people in small, everyday actions that make a difference and help forward a greener world,” Atlanta McIlwraith, senior manager of community engagement and communication at Timberland, shared during 3BL Forum. "The small actions add up, and as many people do small actions, you get a movement—and it is movements that change the world."
McIlwraith believes that Gen Zers want companies to market with them, not at them.
Tweet me: Atlanta McIlwraith shared on the 2019 #BrandsTakingStands #3BLForum that Gen Zers "want companies to market with them, not at them." Read the full article by @KohnMaggie on @TriplePundit http://bit.ly/321xulC @Timberland_ATL
KEYWORDS: Timberland, VF Corp., NYSE:VFC, 3BL Forum, TroiplePundit, Atlanta McIlwraith