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Kleenex(R) Brand Recognized as one of Canada's Most Trusted Brands by the 2020 Gustavson Brand Trust Index

Mississauga, Ontario--(Newsfile Corp. - July 23, 2020) - Canadian consumers have ranked Kleenex® Brand as one of the top ten most trusted brands in Canada, and the number one most trusted brand in Personal & Beauty Care, according to the 2020 Gustavson Brand Trust Index report.

"Our study collects responses from 7,800 Canadians to assess consumer levels of brand trust and consumer advocacy. We find that brand trust is closely linked to the likelihood to recommend a brand to family and friends," says Dr. Saul Klein, dean of the Gustavson School of Business. "Since 2016, Kleenex® has ranked exceptionally high in terms of word-of-mouth, reflecting the fact that the brand name has become a generic label for similar products. This year, the brand continued its success on the consumer advocacy front and also placed ninth in the top ten most trusted brands overall, and first in the Personal & Beauty Care category."

The Index collected data from 7,800 consumers about 342 brands, to reveal how shared values, relationship management and customer experience influence consumers. For a brand to be trusted, it must ensure the quality of its products and the reliability of its supply chain.

"We are very honoured to be in the top ten most trusted brands in Canada," said Natalia Surina, Senior Brand Manager for Kimberly-Clark Canada. "In challenging times with brand trust at an all-time low, Kleenex® Brand continues to give Canadians confidence that an outstanding product will be there to help them thrive today, and every day."

Earlier this year, Kimberly-Clark Canada donated $100,000 to United Way Centraide, Canada's national fund to help the most vulnerable populations receive critical community services and support during this global crisis. Additionally, 100,000 rolls of Cottonelle® and 10,000 Kleenex® facial tissue boxes have been donated through local United Way Centraides across Canada to help those in their communities who require essential products most.

To learn more about Kleenex® Brand, please visit Kleenex.com. To read the full Gustavson Brand Trust Index report, visit Uvic.ca/gustavson/brandtrust/.

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. With brands in Canada such as Kleenex®, Cottonelle®, Huggies®, Pull-Ups®, Goodnites®, U by Kotex®, Poise®, and Depend®, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's 148-year history of innovation, visit Kimberly-Clark.com or follow us on Facebook, Instagram, LinkedIn or Twitter.

About the Peter B. Gustavson School of Business

The Peter B. Gustavson School of Business at the University of Victoria is dedicated to providing a non-traditional business education and a dynamic learning environment that develops principled managers and leaders who can drive innovation and social change. Located in Victoria, BC at the University of Victoria, Gustavson is among the fewer than one percent of the world's business schools that hold both AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) accreditation. The Gustavson School of Business offers BCom, MBA, MGB and PhD programs, has over 100 international university partners. For more information, visit: www.uvic.ca/gustavson.

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Contact:
Jessica Lutchen, Kimberly-Clark Corporation
media.relations@kcc.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/60364

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