Generation Z, or Gen Z for short, are the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.
I like to read Tiffany Zhong’s annual ‘State of Gen Z‘ report. You can download it right here.
Here is what it covers:
I own and operate to Gen Z people and they are really smart. Like everyone else, they get things wrong once in a while. During the market panic in March, I asked both Ellen and Rachel if I should buy Pinterest (the stock was 11). They looked at me as if I asked to cut their toenails for them. They told me no. Today, Pinterest is over $40 and Rachel mentioned to me that she is buying the stock because her friends have been making boards and sharing them. I let them know they eat get one big market mistake a year and to take my product questions more serious.
The Gen Z generation can male you a lot of money if you listen to them, watch what products the use and ask the right questions.
