Evanston, IL-based company Behind The Work, a full-service digital marketing agency newly formed from the Oct., 2022 merger between data-driven marketing agency 120/80 and B2B marketing specialists Beacons Point, is announcing the unveiling of their new brand name, logo, and website.
Wilmette,United States - December 13, 2022 /PressCable/ —
The decision to rebrand was made by 180/20 CEO Sonny Sultani, who says it’s not every day two groups with a shared business ethos find each other and can leverage their combined expertise. Under the new brand name and associated logo and website, Behind The Work now functions as an end-to-end digital marketing agency that helps their clients attract, grow, and retain their own customer base and client roster.
More information is available https://behindthework.com
With their whole now greater than the sum of its parts, newly branded Behind The Work will draw on the expertise the teams at 180/20 and Beacons Point bring to the table to give clients one of the most competitive and comprehensive menu of digital marketing services available in the industry.
The former 120/80 agency was known for optimizing ROI through the power of data-driven decision making. A full-service agency with a broad range of creative solutions for businesses in the B2B, professional services, in-home services, and SaaS sectors, their specialties are marketing automation, PPC management, SEO, and data and analytics.
Beacons Point brings expertise in sales and marketing solutions for the tech sector, software companies, and the education/learning sector through results-driven campaigns rooted in inbound marketing, videography, and marketing content.
Both 120/80 and Beacons Point bring HubSpot expertise into the mix to complement the services Behind The Work offers. This now includes in-depth strategy and consulting expertise, SEO, content marketing, lead-gen digital paid advertising, and compelling, leading-edge creative. The agency has all the strategic components in place to put their clients in front of their target audiences, drive traffic to their websites and convert in-market companies into loyal clients.
As a Platinum HubSpot partner, Behind The Work also offers the benefit of inbound marketing expertise from the company that coined the term.
Behind The Work Founder and CEO Sonny Sultani says, “Together we are committed to bringing meaningful impact to our clients, and we’re excited that the new brand allows us a chance to enhance our client services.”
Management teams from both former agencies will remain in place to optimize services the newly branded Behind The Work agency offers.
Learn more at https://behindthework.com
Contact Info:
Name: Sonny Sultani
Email: Send Email
Organization: Behind the Work
Address: 2130 Elmwood Ave. , Wilmette, IL 60091, United States
Website: https://www.behindthework.com
Source: PressCable
Release ID: 89086468
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