Behind The Work digital marketing agency has released a new report discussing the impact of its campaigns on the University of California system. This is the overarching group comprising UCLA, UC San Diego, Berkeley, and more.
Wilmette,United States - December 20, 2022 /PressCable/ —
The new report cites a 2016 campaign that saw the University of California (UC) system requiring an overhaul. It had 45-year-old financial and HR systems that needed innovating and updating and sought over 400 qualified employees across 11 job categories.
More information can be found at: https://behindthework.com
The latest release shows that Behind The Work was asked to lead the marketing effort behind the platform update. The new version of UCPath would require a team that could manage payroll, benefits, and human resources transactions across nine different campuses.
In order to find the right talent to facilitate such growth, the UCPath hiring plan required a comprehensive marketing and brand awareness campaign. Behind The Work handled this with a multi-faceted service package including 62 blog articles, 80 videos, 100 email campaigns, and over 2,000 social media posts.
Central to the marketing service was developing a brand image that would resonate with more skilled candidates. Behind The Work created a custom website that formed the foundation of the marketing effort. From there, they created targeted marketing assets including strategic content development and a multi-tiered digital marketing solution.
A personalized video library was built to show the brand in greater detail and provide insight into the workplace culture. This was combined with lead magnet content for job seekers, and detailed analytics to maintain a consistent pace and optimal engagement level. The marketing effort accounted for 24% of all hires, and 100% of candidates still work there today.
Behind The Work offers bespoke content campaigns designed to attract, retain, and grow audiences for clients across sectors. It offers digital transformation services with expert-led strategy sessions, market-specific consultations, and branded content marketing. The team creates engaging content designed to tell unique stories and deliver compelling messages to drive more conversions.
A spokesperson for the company states: “For over a decade, we have delivered powerful revenue-driven results for companies across the nation. Over the years, we have found success in a changing world with fast-paced advancements seeking new opportunities through the power of digital marketing.”
Interested parties can learn more at: https://behindthework.com/resource/higher-education-employee-recruitment
Contact Info:
Name: Sonny Sultani
Email: Send Email
Organization: Behind the Work
Address: 2130 Elmwood Ave. , Wilmette, IL 60091, United States
Website: https://www.behindthework.com
Source: PressCable
Release ID: 89086871
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