Merging Expertise to Provide Unrivaled Casino Marketing Services and Customer Experience
United States - April 15, 2023 —
In the gaming industry, mergers and acquisitions are not uncommon an occurrence. This month, K2J Marketing (St. Louis, MO) is making waves in the industry by acquiring Specialty House of Creation (Cottonwood Falls, KS), a company with history that dates back over 50 years. Initial interest and negotiations date back to 2022, however, the deal is now official as of April 1st, 2023.
This acquisition marks the beginning of an exciting chapter for both companies, as Specialty House of Creation (SHC) combines its’ rich history and deep industry knowledge with K2J Marketing Partner’s diverse product offering and innovative player solutions. The acquisition will bring several benefits not only for both companies, but more importantly, for their casino customers.
K2J Marketing Partners, a Women’s Business Enterprise founded in 2019, has quickly established itself as a standout player in the gaming industry, offering full-service marketing solutions including: Continuity Programs, Industry Exclusive Closeouts & Opportunity Buys, VIP Gifts, Promo & Apparel, Gift Cards, and more. Through a variety of strategic partnerships over its’ lifetime, K2J’s offerings have grown its’ initial marketing solutions from in-line domestic offerings to now include, exclusive brand name closeouts and opportunity buys that bring national brands to casinos that resonate with their players. In early 2023, the company expanded operations globally with the addition of a direct importing department, that looks to build out K2J’s in house branded product catalog of gifts and continuity programs.
Specialty House of Creation, founded in 1971, has a long-standing history of offering its customers in the gaming industry a robust catalog of promotional products, customized merchandise, incentive programs, and a unique selection of patented products. The founders of the Specialty House of Creation, had a combined 90+ years of experience of direct importing to help bring customers as close to the suppliers as possible. Although ownership changed in the early 2010’s, SHC’s commitment to quality service at every level has stayed the same.
“Although K2J Marketing Partners is a young company, our management teams’ experience in the gaming industry spans decades. While the growth of the company has been rapid since its’ foundation just four years ago, quality service and a diverse product offering are the core of what we do. This acquisition is a natural step for us as we look to strengthen our ability to offer unmatched gifting and casino marketing solutions at the highest service levels,” said Brad Jundt, Senior Vice President of K2J Marketing Partners. “With the synergies our two companies share, we are aiming to create a seamless transition for our customers.”
By leveraging their new access to resources, operational processes, and a comprehensive customer base, K2J will look to continue scaling its’ current model and streamlining business operations.
As with any acquisition, there are bound to be some concerns about how the acquisition will affect its’ current customers. In this case, management from both companies have identified areas of synergies that will help consolidate responsibilities and operations for the companies as their teams merge. Ultimately, the changes that customers will see from this acquisition will be positive.
For customers of K2J Marketing Partners, this acquisition will increase their access to the large catalog of custom bungees, games, and increased custom gifting opportunity, as Specialty House of Creation opens up the various global supply chain relationships it has tended to over the years. This combination will translate to a more personalized and effective marketing strategy for player acquisition and retention rate.
For customers of Specialty House of Creation, this acquisition will mean access to K2J’s exclusive brand name closeouts, opportunity buys, and impressive 400,000 sq ft of warehousing space located in the central US. Most importantly, this acquisition will bring cost savings in gifting programs that will result in marketing dollars going towards higher perceived value gifts for their players.
“It’s a very exciting time for us (K2J Marketing Partners),” said Kelley Jundt, President of K2J Marketing Partners. “We’re looking forward to bridging the gap in product offerings and the deep industry knowledge that both K2J and SHC bring each other. Expectations will be high, but I feel that the crossover between companies will create a sense of friendly competition that will help our team members flourish and in turn offer the same high-level service our clients expect as our company nearly doubles in size.”
For more information about K2J Marketing Partners and their casino marketing solutions, please visit www.k2jgifts.com
Contact Info:
Name: Aaron Garcia
Email: Send Email
Organization: K2J Gifts
Website: http://www.k2jgifts.com
Release ID: 89094531
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