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Food Supply Chain Traceability Software For Brand Protection: Platform Updated

A supply chain software developer specializing in traceability solutions for the food industry announces updated brand protection features to its proprietary track and trace platform.

Reno, United States - May 16, 2023

The latest launch from rfxcel - a global leader in serialization, compliance, and consumer engagement - provides users with a robust defense against supply chain threats. The company, which is part of the Antares Vision Group, helps protect partners, transactions, and consumers alike through intuitive, interactive software, preserving brand integrity in the process.

More details can be found at

The announcement outlines three main areas that rfxcel's brand protection strategy addresses. Firstly, the growing problem of counterfeit foods and pirated goods is counteracted by the software's innovative authentication solutions - assigning unique digital identities to each product, down to the unit level, enabling supply chain partners to verify goods while offering consumers a chance to collaborate in combating fake, inferior foods.

Secondly, rfxcel helps tackle the threat of diversions and thefts with powerful, cloud-based track and trace technology. This also ensures that food products are delivered on time which has implications for the safety of goods and the public at large. As a result, retailers and consumers know they can trust a particular brand to deliver high-quality products.

Thirdly, rfxcel enables real-time monitoring of every product in a supply chain. This makes it easier to recall goods with minimal delay which helps reduce health hazards for consumers and safeguards brands from negative publicity.

rfxcel's brand protection features leverage the capabilites of serialization. Via a QR Code, this gives consumers access to a rich vein of data and information about a product's origins as well as interactive experiences. This two-way flow of data helps to cement the customer/brand bond.

Other features of the rfxcel platform include mobile traceability. This allows users to monitor their supply chain from anywhere in the world, preempting inventory issues and troubleshooting problems remotely.

Company founders Glenn Abood and Jack Tarkoff are committed to developing user-friendly software for supply chain management, delivering better outcomes for customers and businesses alike.

A spokesperson says, “Your brand protection strategy is your firewall. It’s how you shield your business from things that can harm it. And many — if not most — of the factors that can harm your brand are directly related to your supply chain.”

For more information, go to

Contact Info:
Name: Garrison Spik
Email: Send Email
Organization: rfxcel - Part of the Antares Vision Group
Address: 5385 Reno Corporate Drive, STE 200, Reno, NV NV 89511, United States

Source: PressCable

Release ID: 89097658

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