United Kingdom - August 6, 2023 —
Zwift, the leading digital fitness platform, joins forces with TG0 to introduce Zwift Play, a groundbreaking controller that transforms the indoor cycling experience for Zwift subscribers.
Zwift Play is the world's first 'game controller' designed exclusively for Zwift, offering a new level of immersion and excitement to virtual cycling. This innovative controller attaches to handlebars, providing Zwifters with enhanced control, menu access, button shortcuts, and the ability to brake and steer effortlessly through immersive virtual courses and environments. TG0's patented 'active surfaces' technology enables delicate control of direction and speed with just a slight finger movement, unlocking new gameplay options and enhancing the overall Zwift experience.
As a global leader in digital fitness, Zwift's immersive indoor cycling experiences have captivated riders worldwide. Zwift Play is the latest innovation for the Zwift community, allowing members to wirelessly connect their exercise equipment to power their in-game avatars through the Zwift app.
TG0's cutting-edge sensing technology lies at the heart of Zwift Play's ergonomic design. This technology adapts to various materials and surface shapes, enabling Zwift Play's frontal paddle, which empowers users to steer, brake, and navigate seamlessly through the Zwift world. Realistic haptic feedback adds to the immersion as riders tackle virtual 3D courses set in iconic cities like London, New York, Paris, and Zwift's Watopia. Additional buttons provide more traditional gameplay options for added versatility.
Jose Rodriguez, TG0's Head of Engineering, expressed excitement about the collaboration with Zwift: "Our team loves Zwift, and we were invigorated by this project to deliver greater control and a more immersive experience to indoor cycling enthusiasts. We've collaborated with Zwift to introduce something entirely new and unique to the market, and we're looking forward to the reaction of Zwift's global audience as they use Zwift Play."
Zwift Play's lightweight and streamlined design is both affordable and technologically advanced. Constructed from a single part, Zwift Play includes a strap, backlighted buttons, a charging port, active surfaces, and haptics. The controller boasts additional features like a power light, standby button, USB port, handlebar spacers and straps, and a USB charging cable. Zwift Play is also waterproof and houses a rechargeable Li-Ion battery with an impressive 20 hours of battery life.
Early users of Zwift Play have already shared their excitement about the controller:
Simon von Bromley from BikeRadar commented: "What's immediately impressive is how well constructed Zwift Play is. It feels every bit as solid and premium as a first-party Xbox, Nintendo, or PlayStation controller, which is admirable for a first effort."
YouTube's 10 96 Cycling added: "Let's talk about some of the pros of these things; there's so many I can't list them all... it was easy to maneuver... Zwift nailed this."
Meir Machlin, VP of Engineering at Zwift, highlighted the importance of developing a product that offers intuitive and natural steering and braking for all cyclists: "In Zwift Play, we have used TG0's immersive touch technology to enable the steering to be more dynamic and responsive than the press of a button or turning the bike's wheel. It was important for Zwift to develop a product that offered steering and braking in a way that felt intuitive and natural to cyclists and new members alike."
Zwift Play is TG0's second commercially available sensing controller, following the success of eteeController, a finger-tracking based control system for virtual and extended reality environments. TG0 also provides unique touch-technology products and services for various industries, including automotive, consumer products, healthcare, and sports performance markets.
About TG0: TG0 is an IP-focused start-up dedicated to commercializing platform technology for creating novel tactile control products. Working with leading brands and manufacturers in the consumer and automotive sectors, TG0 aims to create effortless and elegant HMI products that revolutionize user experiences.
About Zwift: Zwift is a fitness company born from gaming, comprising fitness enthusiasts, video game developers, and disruptive thinkers. By utilizing massively multiplayer online gaming technology, Zwift creates rich, 3D worlds that allow thousands of cyclists and runners to explore immersive playgrounds like London, New York, Paris, and Watopia. The app connects wirelessly to exercise equipment, turning real-world effort into avatar power in the game. Zwift unites a diverse community through friendly races, social rides, and structured training programs, offering a fun, immersive, and social fitness experience. For more information, please visit TG0.co.uk
Contact Info:
Name: Grace You
Email: Send Email
Organization: TG0
Address: TG0, 10 Lion Yard Tremadoc Road
Phone: 07546945095
Website: https://www.tg0.co.uk/
Release ID: 89104062
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