Wrangler Home™ formally introduces its first-ever wall art collection at the Las Vegas Furniture Market on July 28, 2008.
“Featuring scenes of nature and reflections of American heritage, our carefully selected Wrangler Home™ art collection is particularly timely,” says George Weldon, director of licensing for the Wrangler Home™ brand. “As a result of today’s economy, consumers are spending more time at home, and they have a renewed desire to personalize spaces with engaging and inspired pieces.”
“Whether our artistic theme recalls the spirit of the American West or depicts a pristine natural setting, the Wrangler Home™ art collection is in keeping with the heritage and values of the Wrangler® brand itself,” comments Weldon. “And, our art provides a reprieve from the hectic lives we lead, which our consumers find reassuring and compelling.”
A centerpiece of the Wrangler Home™ brand’s contemporary Series 47 wall art collection, Take My Lead 1, brings the natural world indoors. “This nostalgic and inviting landscape print welcomes viewers to enjoy the imagined solitude of walking a winding wooden foot bridge where they can enjoy the serenity of the water and the canopy of trees,” explains Weldon. Paired with a traditional matt with a single fillet and a rustic 2 ½ inch frame under glass, this sepia-toned landscape print retails for $300.
Evocative natural scenes, such as Road of Mysteries 1, a signature piece in the traditional Coming Home collection, transport the viewer to a warmly lit, well-worn path flanked by the trees’ autumnal palette just after the leaves begin to fall. “Our consumers yearn for more connectedness to the natural world, and Wrangler Home™ art, such as Road of Mysteries 1, transports viewers to a simpler time and place,” notes Weldon. This landscape print features a Cajun spice colored matt with double fillet paired with a 3 ½ inch rustic frame under glass, and retails for $240.
Formally introduced at this summer’s Las Vegas Furniture Market (July 28-August 1, 2008), Wrangler Home™ wall art and other accessories are offered exclusively by StyleCraft and are available for at once delivery to furniture retailers. Market attendees can see a lifestyle display of home furnishings, wall art and other accessories at the Flexsteel Showroom, Las Vegas World Market Center, Space 530, or can visit the Wrangler Home™ accessories collection at the StyleCraft showroom in building A, space 352.
About Wrangler Home™
Since the 1940’s the Wrangler® brand has developed a reputation for quality, value, comfort, and style. Designed to fit your life and to enhance the warmth and livability of your home, our beautiful and durable Wrangler Home™ brand furnishings and accessories feature warm woods, luxurious leathers, and soft fabrics. Welcome family and friends into your home with the casual comfort and relaxed, All-American style that is the heritage of the Wrangler Home® brand. Visit www.wranglerhome.com for more information and to find a furniture retailer near you.
About Style Craft
Over the last 40 years, StyleCraft has emerged as a major supplier of home furnishing accessories, including wall art and portable lighting, throughout the nation. StyleCraft services a substantial share of the retail accessories industry, including multiple channels of distribution such as mass merchants, design-centric retail, specialty stores, and home centers. Emphasis on product design and development allows us to offer innovative styling at affordable prices without sacrificing form or function. Styling, price, quality, customer service, and guaranteed satisfaction have enabled StyleCraft to operate successfully in multiple markets for many years.
About VF Corporation
VF Corporation (NYSE: VFC) (www.vfc.com) is a leader in lifestyle brands including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, 7 For All Mankind®, John Varvatos®, JanSport®, lucy®, Eastpak®, Eagle Creek®, Lee Sport®, Majestic® and Red Kap®.
Contacts:
Holly Stewart, 336-558-9696
hollydstewart@earthlink.net
