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John Varvatos Star U.S.A. SPIN Earth and Island Records Present "FREE THE NOISE"

John Varvatos Enterprises announces the first John Varvatos Star USA “FREE THE NOISE” battle of the bands, a global online search for the next great rock n’ roll band that will be hosted on Spinearth.tv. The winning band will receive a development deal with Island Records and be featured in the next John Varvatos Star USA advertising campaign, as well as featured on SPIN Earth.

The competition kicks off April 21, 2009 and entries will be accepted through July 31, 2009. The contest invites up-and-coming, unsigned bands to upload a video of a recent performance of original music to Spinearth.tv/freethenoise for consideration. In addition, SPIN Earth’s network of more than 350 correspondents will be scouring the globe, the clubs and the festivals for the freshest talent.

In August the finalists will be chosen and flown to New York City to perform at John Varvatos 315 Bowery, the former home of CBGB’s, during New York Fashion Week in September 2009. That evening John Varvatos and a VIP panel of rock star judges will select the winning band.

“Music is the heart and soul of this brand. I’m excited to be able to partner with SPIN Earth and Island Records to go global with this opportunity to discover rising talent in today’s music community,” said John Varvatos.

“For 25 years, SPIN has been uncovering new music. SPIN Earth is giving music enthusiasts all over the world an online platform to share the latest sounds,” said Tom Hartle, President, Spin Media.

"Island Records is fortunate to join forces with John Varvatos and SPIN Earth to find the next great rock n' roll star," says Mark DiDia, EVP/General Manager, Island Records.

For more information, contest rules, or to check out the incredible talent we’ve discovered please visit us at Spinearth.tv/freethenoise.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5943763&lang=en

Contacts:

John Varvatos Star USA:
Donna Faircloth
VP Marketing & Communications
212-812-8008
Donna_faircloth@vfc.com
www.johnvarvatos.com

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