UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    FORM 13F

                              FORM 13F COVER PAGE


                 Report for the Quarter Ended September 30, 2012



                          AMERICAN FINANCIAL GROUP, INC.
                 301 East Fourth Street, Cincinnati, Ohio 45202
     -------------------------------------------------------------------------
     (Name and Address of Institutional Investment Manager Filing this Report)


                         Form 13F File Number:  28-4389


The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

                                  Brian S. Hertzman
                       Assistant Vice President and Controller
                                   (513) 579-2153
                -----------------------------------------------
                (Name, Title and Phone Number of Person Signing
                 this Report on Behalf of Reporting Manager)



Signature:

/s/Brian S. Hertzman              Cincinnati, Ohio         November 14, 2012
----------------------------
Brian S. Hertzman
Assistant Vice President and Controller


Report Type:
     [X]  13F HOLDINGS REPORT.
     [ ]  13F NOTICE.
     [ ]  13F COMBINATION REPORT.















                            FORM 13F SUMMARY PAGE
                            ---------------------




Number of Other Included Managers:                         2
                                                      -----------

Form 13F Information Table Entry Total:                   165
                                                      -----------

Form 13F Information Table Value Total (thousands):    $992,752
                                                      -----------



Name and 13F file numbers of all Institutional Investment Managers with respect
to which this schedule is filed (other than American Financial Group, Inc.):

    Number    13F File Number         Name of Subsidiary
    ------    ---------------         ------------------------------------

       1.          28-498             Great American Insurance Company
       2.        Unassigned           Great American Life Insurance Company




































                                                       FORM 13F INFORMATION TABLE


                                                             Column 4:   Column 5:                               Column 8:
                                   Column 2:                  Market     Shares or    Column 6: Column 7:    Voting Authority
        Column 1:                  Title of       Column 3:    Value     Principal   Investment    Other ---------------------------
     Name of Issuer                  Class          CUSIP     (000's)      Amount    Discretion Managers    Sole    Shared    None
     --------------             ---------------- ----------- ---------  ------------ ---------- -------- ---------- ------ ---------


HOLDINGS OF GREAT AMERICAN INSURANCE COMPANY
--------------------------------------------
                                                                                                 
AIR PRODS & CHEMS INC                 COM        009158 10 6    11,378     137,584SH   Defined     1        137,584
ANWORTH MORTGAGE ASSET CP             COM        037347 10 1       850     125,000SH   Defined     1        125,000
APPLE INC                             COM        037833 10 0     6,671      10,000SH   Defined     1         10,000
ARCH COAL INC			      COM	 039380 10 0	 4,716	   745,000SH   Defined	   1	    745,000
BANK OF AMERICA CORPORATION           COM        060505 10 4     5,370     608,120SH   Defined     1        608,120
BEST BUY INC			      COM	 086516 10 1	 3,196	   185,800SH   Defined	   1	    185,800
CAPITOL FED FINL INC		      COM	 14057J 10 1	   431	    36,000SH   Defined     1         36,000
CHEVRON CORP NEW                      COM        166764 10 0     7,145      61,300SH   Defined     1         61,300
CITIGROUP INC                       COM NEW      172967 42 4    11,943     365,000SH   Defined     1        365,000
COMCAST CORP NEW                     CL A        20030N 10 1     8,346     233,500SH   Defined     1        233,500
DELL INC                              COM        24702R 10 1     1,971     200,000SH   Defined     1        200,000
DELTA AIR LINES INC DEL             COM NEW      247361 70 2       378      41,216SH   Defined     1         41,216
ELLINGTON FINANCIAL LLC               COM        288522 30 3     7,136     312,700SH   Defined     1        312,700
EMERSON ELEC CO                       COM        291011 10 4     6,516     135,000SH   Defined     1        135,000
FIRST FINL BANCORP OH                 COM        320209 10 9     3,720     220,000SH   Defined     1        220,000
FLAGSTAR BANCORP INC                COM NEW      337930 50 7        18      16,500SH   Defined     1         16,500
FULL HOUSE RESORTS INC		      COM        359678 10 9       132      35,331SH   Defined     1         35,331
GENERAL ELECTRIC CO     	      COM        369604 10 3    13,967     615,000SH   Defined     1        615,000
HCA HOLDINGS INC 		      COM        40412C 10 1     5,937     178,559SH   Defined     1        178,559
HANMI FINL CORP			    COM NEW	 410495 20 4	 1,654	   129,113SH   Defined	   1	    129,113
HEINZ H J CO                          COM        423074 10 3    11,624     207,750SH   Defined     1        207,750
HEWLETT PACKARD CO		      COM	 428236 10 3     9,946     583,000SH   Defined     1        583,000
HOMESTREET INC			      COM	 43785V 10 2	 1,522	    40,000SH   Defined	   1	     40,000
HUNTINGTON INGALLS INDS INC           COM        446413 10 6       841      20,000SH   Defined     1         20,000
INSTEEL INDUSTRIES INC                COM        45774W 10 8       289      24,609SH   Defined     1         24,609
INTEL CORP                            COM        458140 10 0    11,984     529,000SH   Defined     1        529,000
INTERNATIONAL BUSINESS MACHS          COM        459200 10 1    11,565      55,750SH   Defined     1         55,750
INTERPUBLIC GROUP COS INC             COM        460690 10 0        56       5,000SH   Defined     1          5,000
JPMORGAN CHASE & CO                   COM        46625H 10 0    13,763     340,000SH   Defined     1        340,000
JOHNSON & JOHNSON                     COM        478160 10 4    16,607     241,000SH   Defined     1        241,000
KELLOGG CO                            COM        487836 10 8    11,306     218,850SH   Defined     1        218,850
KIMBERLY CLARK CORP                   COM        494368 10 3    17,156     200,000SH   Defined     1        200,000
KOHLS CORP                            COM        500255 10 4    14,342     280,000SH   Defined     1        280,000
KRAFT FOODS INC                      CL A        50075N 10 4    11,299     273,250SH   Defined     1        273,250
LEUCADIA NATL CORP                    COM        527288 10 4       174       7,633SH   Defined     1          7,633
LINCOLN NATL CORP IND                 COM        534187 10 9     1,210      50,000SH   Defined     1         50,000
LOCKHEED MARTIN CORP                  COM        539830 10 9     2,848      30,500SH   Defined     1         30,500
LOWES COS INC                         COM        548661 10 7       968      32,000SH   Defined     1         32,000
MYR GROUP INC DEL		      COM	 55405W 10 4	 7,673	   384,615SH   Defined	   1	    384,615
MEDTRONIC INC                         COM        585055 10 6     5,174     120,000SH   Defined     1        120,000
MERCK & CO INC NEW                    COM        58933Y 10 5    11,319     251,000SH   Defined     1        251,000
METLIFE INC                           COM        59156R 10 8     4,807     139,500SH   Defined     1        139,500
MICROSOFT CORP                        COM        594918 10 4    19,389     651,500SH   Defined     1        651,500
MOTRICITY INC                         COM        620107 10 2        28      56,525SH   Defined     1         56,525
NATIONAL INTERSTATE CORP              COM        63654U 10 0   263,160  10,200,000SH   Defined     1     10,200,000
NEW YORK CMNTY BANCORP INC            COM        649445 10 3     4,956     350,000SH   Defined     1        350,000
OMNICOM GROUP INC                     COM        681919 10 6     5,001      97,000SH   Defined     1         97,000
OMEROS CORP                           COM        682143 10 2       959     102,040SH   Defined     1        102,040
PATTERSON UTI ENERGY INC              COM        703481 10 1       633      40,000SH   Defined     1         40,000
PEOPLES UNITED FINANCIAL INC	      COM	 712704 10 5    10,076     830,000SH   Defined     1        830,000
PEPSICO INC                           COM        713448 10 8    15,219     215,050SH   Defined     1        215,050
PFIZER INC                            COM        717081 10 3    10,387     418,000SH   Defined     1        418,000
PROCTER & GAMBLE CO                   COM        742718 10 9     9,017     130,000SH   Defined     1        130,000
PRUDENTIAL FINL INC                   COM        744320 10 2     2,453      45,000SH   Defined     1         45,000
RAYTHEON CO                         COM NEW      755111 50 7     4,316      75,500SH   Defined     1         75,500
STAPLES INC                           COM        855030 10 2     2,880     250,000SH   Defined     1        250,000
TARGET CORP		 	      COM        87612E 10 6    12,059     190,000SH   Defined	   1        190,000
3M CO                                 COM        88579Y 10 1    13,077     141,500SH   Defined     1        141,500
TIME WARNER INC                     COM NEW      887317 30 3     1,755      38,716SH   Defined     1         38,716
TORTOISE ENERGY CAP CORP              COM        89147U 10 0       725      25,800SH   Defined     1         25,800
UNITED CONTL HLDGS INC                COM        910047 10 9     2,535     130,024SH   Defined     1        130,024
VERISK ANALYTICS INC                 CL A        92345Y 10 6    75,555   1,586,964SH   Defined     1      1,586,964
VIRGIN MEDIA INC                      COM        92769L 10 1    11,854     402,907SH   Defined     1        402,907
WAL-MART STORES INC		      COM        931142 10 3    10,332     140,000SH   Defined     1        140,000
WALGREEN CO                           COM        931422 10 9     8,982     246,500SH   Defined     1        246,500
WASTE MGMT INC DEL                    COM        94106L 10 9    14,754     459,900SH   Defined     1        459,900
WELLS FARGO & CO NEW                  COM        949746 10 1    11,740     340,000SH   Defined     1        340,000





HOLDINGS OF GREAT AMERICAN
  LIFE INSURANCE COMPANY
---------------------------
AIR PRODS & CHEMS INC                 COM        009158 10 6     4,549      55,000SH   Defined     2         55,000
ALLIANCE RES PARTNER L P          UT LTD PART    01877R 10 8     3,065      51,119SH   Defined     2         51,119
ANNALY CAP MGMT INC                   COM        035710 40 9     1,347      80,000SH   Defined     2         80,000
ANWORTH MORTGAGE ASSET CP             COM        037347 10 1       850     125,000SH   Defined     2        125,000
APPLE INC                             COM        037833 10 0     6,671      10,000SH   Defined     2         10,000
BP PLC	                         SPONSORED ADR   055622 10 4    13,767     325,000SH   Defined     2        325,000
BEST BUY INC			      COM        086516 10 1	 1,514      88,000SH   Defined	   2	     88,000
CISCO SYS INC                         COM        17275R 10 2    13,367     700,000SH   Defined     2        700,000
CITIGROUP INC                       COM NEW      172967 42 4     6,217     190,000SH   Defined     2        190,000
DELTA AIR LINES INC DEL             COM NEW      247361 70 2       246      26,829SH   Defined     2         26,829
DEX ONE CORP                          COM        25212W 10 0        13      10,772SH   Defined     2         10,772
ELLINGTON FINANCIAL LLC               COM        288522 30 3    16,000     701,153SH   Defined     2        701,153
FLAGSTAR BANCORP INC                COM NEW      337930 50 7        18      16,500SH   Defined     2         16,500
FULL HOUSE RESORTS INC                COM        359678 10 9       119      31,617SH   Defined     2         31,617
HANMI FINL CORP			    COM NEW	 410495 20 4	 2,829     220,838SH   Defined	   2	    220,838
HEWLETT PACKARD CO                    COM        428236 10 3     4,163     244,000SH   Defined     2        244,000
HOMESTREET INC			      COM	 43785V 10 2	 4,567	   120,000SH   Defined	   2	    120,000
INSTEEL INDUSTRIES INC                COM        45774W 10 8       261      22,216SH   Defined     2         22,216
JPMORGAN CHASE & CO                   COM        46625H 10 0     1,214      30,000SH   Defined     2         30,000
LEUCADIA NATL CORP                    COM        527288 10 4       189       8,315SH   Defined     2          8,315
LINCOLN NATL CORP IND                 COM        534187 10 9     4,112     170,000SH   Defined     2        170,000
MARATHON OIL CORP                     COM        565849 10 6     7,984     270,000SH   Defined     2        270,000
METLIFE INC                           COM        59156R 10 8    10,190     295,700SH   Defined     2        295,700
MOTRICITY INC                         COM        620107 10 2        42      84,788SH   Defined     2         84,788
OMEROS CORP                           COM        682143 10 2     1,439     153,061SH   Defined     2        153,061
ORACLE CORP                           COM        68389X 10 5     4,876     155,000SH   Defined     2        155,000
PATTERSON UTI ENERGY INC              COM        703481 10 1       633      40,000SH   Defined     2         40,000
PHARMACYCLICS INC                     COM        716933 10 6     1,290      20,000SH   Defined     2         20,000
PRUDENTIAL FINL INC                   COM        744320 10 2     8,177     150,000SH   Defined     2        150,000
RESEARCH IN MOTION LTD		      COM	 760975 10 2	   750	   100,000SH   Defined	   2	    100,000
SOUTHWEST AIRLS CO                    COM        844741 10 8     2,149     245,000SH   Defined     2        245,000
TORTOISE ENERGY CAP CORP              COM        89147U 10 0     2,416      85,900SH   Defined     2         85,900
TWO HBRS INVT CORP                    COM        90187B 10 1     1,704     145,000SH   Defined     2        145,000
UNITED CONTL HLDGS INC		      COM	 910047 10 9     2,243	   115,000SH   Defined	   2	    115,000
VIRGIN MEDIA INC                      COM        92769L 10 1     4,538     154,238SH   Defined     2        154,238
VODAFONE GROUP PLC NEW 		 SPONS ADR NEW   92857W 20 9    10,417	   365,500SH   Defined	   2	    365,500






HOLDINGS OF OTHER ENTITIES
EACH HAVING LESS THAN
$100 MILLION IN 13F SECURITIES
------------------------------
ACE LTD                               SHS        H0023R 10 5     4,763      63,000SH    Sole                 63,000
AT&T INC                              COM        00206R 10 2       773      20,500SH   Defined     1         20,500
ABBOTT LABS                           COM        002824 10 0       624       9,100SH   Defined	   1          9,100
ACTUATE CORP                          COM        00508B 10 2       129      18,345SH   Defined     1         18,345
AMERICAN EQTY INVT LIFE HLD           COM        025676 20 6       134      11,502SH   Defined     1         11,502
ARCH COAL INC			      COM	 039380 10 0	   696     110,000SH   Defined	   	    110,000
BP PLC	                         SPONSORED ADR   055622 10 4     1,906      45,000SH   Defined               45,000
BANK OF AMERICA CORPORATION           COM        060505 10 4     3,519     398,480SH   Defined     1        398,480
BERKLEY W R CORP                      COM	 084423 10 2     4,386     117,000SH    Sole                117,000
BEST BUY INC			      COM	 086516 10 1	 1,483	    86,200SH   Defined	   	     86,200
BLDRS INDEX FDS TR              EMER MK 50 ADR   09348R 30 0       413      10,529SH   Defined     1         10,529
CAMPBELL SOUP CO                      COM        134429 10 9       522      15,000SH   Defined     1         15,000
CARDINAL FINL CORP                    COM        14149F 10 9       166      11,578SH   Defined     1         11,578
CHEVRON CORP NEW                      COM        166764 10 0       408       3,500SH   Defined	   1          3,500
CHUBB CORP                            COM        171232 10 1     5,416      71,000SH    Sole                 71,000
CONOCOPHILLIPS                        COM        20825C 10 4       400       7,000SH   Defined     1          7,000
DELL INC			      COM        24702R 10 1     1,971     200,000SH   Defined              200,000
DELTA AIR LINES INC DEL             COM NEW      247361 70 2       119      13,003SH   Defined    1,2        13,003
DOLAN CO                              COM        25659P 40 2       119      22,181SH   Defined     1         22,181
DU PONT E I DE NEMOURS & CO           COM        263534 10 9       276       5,500SH   Defined     1          5,500
EATON CORP                            COM        278058 10 2       544      11,500SH   Defined     1         11,500
ELLINGTON FINANCIAL LLC		      COM	 288522 30 3	   913	    40,000SH   Defined     	     40,000
GENERAL ELECTRIC CO                   COM        369604 10 3       795      35,000SH   Defined     1         35,000
GENERAL MLS INC                       COM        370334 10 4       598      15,000SH   Defined     1         15,000
GLOBAL CASH ACCESS HLDGS INC	      COM	 378967 10 3	   119	    14,801SH   Defined     1         14,801
HEWLETT PACKARD CO		      COM	 428236 10 3     1,587      93,000SH   Defined               93,000
HOMESTREET INC			      COM        43785V 10 2     3,045      80,000SH   Defined               80,000
ILLINOIS TOOL WKS INC                 COM        452308 10 9       327       5,500SH   Defined     1          5,500
INDEXIQ ETF TR                  IQ GLB RES ETF   45409B 88 3       280       9,861SH   Defined     1          9,861
INTERPUBLIC GROUP COS INC             COM        460690 10 0       667      60,000SH   Defined               60,000
ISHARES TR                      MSCI EAFE INDEX  464287 46 5       396       7,464SH   Defined     1          7,464
JOHNSON & JOHNSON                     COM        478160 10 4       565       8,200SH   Defined     1          8,200
KEY ENERGY SVCS INC                   COM        492914 10 6        76      10,921SH   Defined     1         10,921
KEYCORP NEW                           COM        493267 10 8       456      52,222SH   Defined     1         52,222
KIMBERLY CLARK CORP                   COM        494368 10 3       699       8,150SH   Defined     1          8,150
LTX-CREDENCE CORP                   COM NEW      502403 20 7        99      17,184SH   Defined     1         17,184
LEGGETT & PLATT INC                   COM        524660 10 7       714      28,500SH   Defined     1         28,500
LEUCADIA NATL CORP                    COM        527288 10 4        12         526SH   Defined     1            526
LILLY ELI & CO                        COM        532457 10 8       759      16,000SH   Defined     1         16,000
LOCKHEED MARTIN CORP                  COM        539830 10 9       756       8,100SH   Defined     1          8,100
MANAGED HIGH YIELD PLUS FD I          COM        561911 10 8        22      10,000SH   Defined     1         10,000
MERCK & CO INC NEW                    COM        58933Y 10 5       902      20,000SH   Defined               20,000
MICROSOFT CORP                        COM        594918 10 4       446      15,000SH   Defined     1         15,000
OMNICOM GROUP INC                     COM        681919 10 6     1,959      38,000SH   Defined               38,000
PETROQUEST ENERGY INC                 COM        716748 10 8       107      15,962SH   Defined     1         15,962
PFIZER INC                            COM        717081 10 3       497      20,000SH   Defined               20,000
PHILIP MORRIS INTL INC                COM        718172 10 9       585       6,500SH   Defined     1          6,500
POWERSHARES ETF TRUST            DYNAMIC MKT PT  73935X 10 4     1,277      26,391SH   Defined     1         26,391
POWERSHARES ETF TRUST            HI YLD EQ DVDN  73935X 30 2       290      29,947SH   Defined     1         29,947
PROCTER & GAMBLE CO                   COM        742718 10 9       651       9,391SH   Defined     1          9,391
PRUDENTIAL FINL INC                   COM        744320 10 2     1,090      20,000SH   Defined               20,000
RAMCO-GERSHENSON PPTYS TR        COM SH BEN INT  751452 20 2       131      10,478SH   Defined	   1         10,478
RAYTHEON CO                         COM NEW      755111 50 7       692      12,100SH   Defined     1         12,100
RESEARCH IN MOTION LTD                COM        760975 10 2       300      40,000SH   Defined               40,000
SYSCO CORP                            COM        871829 10 7       594      19,000SH   Defined     1         19,000
THOMSON REUTERS CORP                  COM        884903 10 5       519      18,000SH   Defined     1         18,000
UNITED CONTL HLDGS INC 		      COM        910047 10 9     1,073      55,000SH   Defined     2         55,000
VANGUARD INDEX FDS                  REIT ETF     922908 55 3       305       4,694SH   Defined     1          4,694
VIACOM INC NEW                       CL B        92553P 20 1     6,431     120,000SH   Defined              120,000
VIRGIN MEDIA INC                      COM        92769L 10 1     6,239     212,050SH   Defined     2        212,050
VODAFONE GROUP PLC NEW		 SPONS ADR NEW   92857W 20 9	 2,693	    94,500SH   Defined               94,500
WISCONSIN ENERGY CORP                 COM        976657 10 6       603      16,000SH   Defined     1         16,000


                                                             ----------
                                 REPORT TOTAL                  $992,752
                                                             ==========