[LOGO] K HOVNANIAN
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           Companies


      HOVNANIAN ENTERPRISES, INC.
      -------------------------------------------------------------------------
      10 HIGHWAY 35, P.O. BOX 500, RED BANK, NEW JERSEY 07701 / / (732) 747-7800



                                                                FEBRUARY 3, 2003

Dear Shareholder:

     You are cordially invited to attend the Annual Meeting of Shareholders
which will be held on Friday, March 7, 2003, at the offices of Simpson Thacher &
Bartlett, 425 Lexington Avenue, New York, New York. The meeting will start
promptly at 10:30 a.m.

     It is important that your shares be represented and voted at the meeting.
Therefore, we urge you to complete, sign, date and return the enclosed proxy
card in the envelope provided for this purpose or register your vote via the
Internet or by telephone according to the instructions on the proxy card. Of
course, if you attend the meeting, you may still choose to vote your shares
personally, even though you have previously designated a proxy. Important items
to be acted upon at the meeting include the election of directors, ratification
of the selection of independent accountants, the approval of the Company's
amended 1999 Stock Incentive Plan, and the approval of the Company's amended
Senior Executive Short-Term Incentive Plan.

     We sincerely hope you will be able to attend and participate in the
Company's 2003 Annual Meeting. We welcome the opportunity to meet with many of
you and give you a firsthand report on the progress of your Company.


                                                Sincerely yours,


                                                /s/ KEVORK S. HOVNANIAN
                                                KEVORK S. HOVNANIAN
                                                Chairman of the Board



                          HOVNANIAN ENTERPRISES, INC.

                            -----------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                FEBRUARY 3, 2003

                            -----------------------

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of Hovnanian
Enterprises, Inc. will be held on Friday, March 7, 2003, at the offices of
Simpson Thacher & Bartlett, 425 Lexington Avenue, New York, New York at 10:30
a.m. for the following purposes:

          1. The election of Directors of the Company for the ensuing year, to
     serve until the next Annual Meeting of Shareholders of the Company, and
     until their respective successors may be elected and qualified.

          2. The ratification of the selection of Ernst & Young LLP as
     independent accountants to examine financial statements for the Company for
     the year ended October 31, 2003.

          3. The approval of the Company's amended 1999 Stock Incentive Plan.

          4. The approval of the Company's amended Senior Executive Short-Term
     Incentive Plan. 5. The transaction of such other business as may properly
     come before the meeting and any adjournment thereof.

     Only shareholders of record at the close of business on January 17, 2003
are entitled to notice of and to vote at the meeting.

     Accompanying this Notice of Annual Meeting of Shareholders is a proxy
statement, a form of proxy and the Company's Annual Report for the year ended
October 31, 2002.

     Shareholders of record may appoint proxies to vote their shares in one of
three ways:

          1. Via the Internet pursuant to the instructions on the proxy card;

          2. Calling the toll-free number on the enclosed proxy card; or

          3. Signing, dating and returning the enclosed proxy card in the
     envelope provided.

     All shareholders are urged to attend the meeting in person or by proxy.
Shareholders who do not expect to attend the meeting are requested to complete,
sign and date the enclosed proxy card and return it promptly in the
self-addressed envelope provided, or to register their vote via the Internet or
by telephone according to the instructions on the proxy card.

                                             By order of the Board of Directors,
                                             PETER S. REINHART
                                                                SECRETARY

February 3, 2003
--------------------------------------------------------------------------------
     If you are a stockholder of record and you plan to attend the Annual
Meeting, please mark the appropriate box on your proxy card or so indicate when
designating a proxy via the internet or by telephone. If your shares are held by
a bank, broker or other intermediary and you plan to attend, please send written
notice to Hovnanian Enterprises, Inc., 10 Highway 35, P.O. Box 500, Red Bank,
New Jersey 07701, Attention: Peter S. Reinhart, Secretary, and enclose evidence
of your ownership (such as a letter from the bank, broker or intermediary
confirming your ownership or a bank or brokerage firm account statement). The
names of all those planning to attend will be placed on an admission list held
at the registration desk at the entrance to the meeting. If you do not plan to
attend the Annual Meeting, please designate a proxy by mail or via the Internet
or by telephone. If you choose to vote by mail, please sign the proxy card and
return it in the envelope so that your shares will be voted. The envelope
requires no postage if mailed in the United States.
--------------------------------------------------------------------------------



                           HOVNANIAN ENTERPRISES, INC.
                                  10 HIGHWAY 35
                                  P.O. BOX 500
                           RED BANK, NEW JERSEY 07701

                                ---------------
                                PROXY STATEMENT
                                ---------------

GENERAL

     The accompanying proxy is solicited on behalf of the Board of Directors of
Hovnanian Enterprises, Inc. (the "Company") for use at the Annual Meeting of
Shareholders referred to in the foregoing notice and at any adjournment thereof.
It is expected that this Proxy Statement and the accompanying proxy will be
mailed on or about February 3, 2003 to each shareholder entitled to vote. The
Company's Annual Report for the year ended October 31, 2002 accompanies this
Proxy Statement.

     Shares represented by properly executed proxies, if such proxies are
received in time and not revoked, will be voted in accordance with the
specifications thereon. If no specifications are made, the persons named in the
accompanying proxy will vote such proxy for the Board of Directors' slate of
Directors, for the ratification of selected independent accountants, for
approval of the Company's amended 1999 Stock Incentive Plan, for approval of the
Company's amended Senior Executive Short-Term Incentive Plan, and as recommended
by the Board of Directors unless contrary instructions are given. Any person may
revoke a previously designated proxy at any time before it is exercised by
delivering written notice of revocation to the Secretary of the Company or by
voting in person at the meeting. Please note that attendance at the meeting will
not by itself revoke a proxy.


                     VOTING RIGHTS AND SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The record date for the determination of shareholders entitled to vote at
the meeting is the close of business on January 17, 2003. On January 17, 2003,
the voting securities of the Company outstanding consisted of 23,228,281 shares
of Class A Common Stock, each share entitling the holder thereof to one vote and
7,439,742 shares of Class B Common Stock, each share entitling the holder
thereof to ten votes.

     Other than as set forth in the table below, there are no persons known to
the Company to be the beneficial owner of shares representing more than 5% of
the Company's Class A Common Stock or Class B Common Stock.


                                       1


     The following table sets forth as of January 17, 2003 the Class A Common
Stock and Class B Common Stock of the Company beneficially owned by each
Director and nominee for Director, by certain executive officers, and by all
Directors and officers of the Company as a group (including the named
individuals) and by holders of more than 5%:



                                                           CLASS A COMMON STOCK          CLASS B COMMON STOCK
                                                       ----------------------------  ----------------------------
                                                         AMOUNT AND                    AMOUNT AND
                                                         NATURE OF                     NATURE OF
  DIRECTORS, NOMINEES FOR DIRECTORS, CERTAIN              PERCENT       BENEFICIAL      PERCENT
EXECUTIVE OFFICERS AND HOLDERS OF MORE THAN 5%          OWNERSHIP(1)    OF CLASS(2)   OWNERSHIP(1)    OF CLASS(2)
----------------------------------------------         --------------  ------------  --------------  ------------
                                                                                            
     Kevork S. Hovnanian(3)(5) . . . . . . . . . .        5,246,325        22.6%        5,843,837        78.6%
     Ara K. Hovnanian(4) . . . . . . . . . . . . .        1,460,022         6.1%        1,121,596        14.9%
     Geaton A. DeCesaris, Jr.(6) . . . . . . . . .          926,026         4.0%               --          --
     Arthur M. Greenbaum . . . . . . . . . . . . .            7,499          --                --          --
     Edward A. Kangas. . . . . . . . . . . . . . .            6,000          --                --          --
     Desmond P. McDonald . . . . . . . . . . . . .           18,131          .1%               --          --
     Peter S. Reinhart . . . . . . . . . . . . . .           32,116          .1%            4,945          .1%
     John J. Robbins . . . . . . . . . . . . . . .            5,631          .2%               --          --
     J. Larry Sorsby . . . . . . . . . . . . . . .           88,910          .4%            8,915          .1%
     Stephen D. Weinroth . . . . . . . . . . . . .           35,881          .2%            2,250          --
     Dimension Fund Advisors Inc. (7). . . . . . .        1,662,236         7.2%               --          --
     All Directors and officers as a group
         (12 persons). . . . . . . . . . . . . . .        7,898,423        32.8%        6,981,543        92.5%

---------------
Notes:
(1)  The figures in the table in respect of Class A Common Stock do not include
     the shares of Class B Common Stock beneficially owned by the specified
     persons, which shares of Class B Common Stock are convertible at any time
     on a share for share basis to Class A Common Stock. The figures in the
     table represent beneficial ownership (including ownership of 844,059 Class
     A Common Stock Options and 109,355 Class B Common Stock Options, currently
     exercisable or exercisable within 60 days) and sole voting power and sole
     investment power except as noted in notes (3), (4), (5) and (6) below.
(2)  Based upon the number of shares outstanding plus options for such director,
     nominee or holder.
(3)  Includes 113,250 shares of Class A Common Stock and 320,012 shares of Class
     B Common Stock as to which Kevork S. Hovnanian has shared voting power and
     shared investment power. Kevork S. Hovnanian's address is 10 Hwy 35, P.O.
     Box 500, Red Bank, New Jersey 07701.
(4)  Includes 35,217 shares of Class A Common Stock and 95,667 shares of Class B
     Common Stock as to which Ara K. Hovnanian has shared voting power and
     shared investment power. Ara K. Hovnanian's address is 10 Hwy 35, P.O. Box
     500, Red Bank, New Jersey 07701.
(5)  Includes 2,829,413 shares of Class B Common Stock held by the Kevork S.
     Hovnanian Family Limited Partnership, a Connecticut limited partnership
     (the "Limited Partnership"), beneficial ownership of which is disclaimed by
     Kevork S. Hovnanian. Kevork S. Hovnanian's wife, Sirwart Hovnanian, as
     trustee of the Sirwart Hovnanian 1994 Marital Trust, is the Managing
     General Partner of the Limited Partnership and as such has the sole power
     to vote and dispose of the shares of Class B Common Stock held by the
     Limited Partnership. Also includes 264,562 shares of Class B Common Stock
     held in trust for Mr. Hovnanian's daughter over which Sirwart Hovnanian, as
     trustee, shares with her daughter the power to dispose of and vote. In
     addition, includes 18,250 shares of Class A Common Stock and 55,450 shares
     of Class B Common Stock held in trust for Mr. Hovnanian's grandchildren,
     over which Sirwart Hovnanian, as trustee, has sole power to dispose of and
     vote and includes 95,000 shares of Class A Common Stock held in the name of
     Sirwart Hovnanian over which she has sole power to dispose of and vote. Mr.
     Hovnanian disclaims beneficial ownership of the shares described in the
     preceding three sentences.
(6)  Includes 273,885 shares of Class A Common Stock as to which Geaton A.
     DeCesaris, Jr. has shared voting power and shared investment power.
(7)  Based solely upon information contained in a statement on Schedule 13G
     filed with the Securities and Exchange Commission as of January 30, 2002.
     Address: 1299 Ocean Ave., 11th Floor, Santa Monica, CA 90401.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's executive officers, directors, persons who own more than ten
percent of a registered class of the Company's equity securities and certain
entities associated with the foregoing ("Reporting Persons") to file reports of
ownership and changes in ownership on Forms 3, 4 and 5 with the Securities and
Exchange Commission (the "SEC") and the New York Stock Exchange (the "NYSE").
These Reporting Persons are required by SEC regulation to furnish the Company
with copies of all Forms 3, 4 and 5, and amendments thereto, they file with the
SEC and the NYSE. Based solely on the Company's review of the copies of such
forms and amendments thereto it has received, the Company knows of no failure to
file on a timely basis.

                                       2


                              ELECTION OF DIRECTORS

     The Company's By-laws provide that the Board of Directors shall consist of
up to eleven Directors who shall be elected annually by the shareholders. The
Company's Certificate of Incorporation requires that, at any time when any
shares of Class B Common Stock are outstanding, one-third of the Directors shall
be independent. The Board of Directors has determined that a Board of Directors
consisting of the nine nominees below is the best composition in order to
satisfy both the independence requirements of the Company's Certificate of
Incorporation as well as proposed New York Stock Exchange rules. Proxies may not
be voted for a greater number of persons than the number of nominees named
below.
     The following persons are proposed as Directors of the Company to hold
office until the next Annual Meeting of Shareholders and until their respective
successors have been duly elected and qualified. In the event that any of the
nominees for Directors should become unavailable, it is intended that the shares
represented by the proxies will be voted for such substitute nominees as may be
nominated by the Board of Directors, unless the number of Directors constituting
a full Board of Directors is reduced. The Company has no reason to believe,
however, that any of the nominees is, or will be, unavailable to serve as a
Director.



                                                                                      YEAR FIRST
                                                                                       BECAME A
              NAME                         AGE         COMPANY AFFILIATION             DIRECTOR
              ----                         ---         -------------------             --------
                                                                              
     Kevork S. Hovnanian . . . . . .       79      Chairman of the Board, and            1967
                                                     Director of the Company.
     Ara K. Hovnanian. . . . . . . .       45      President, Chief Executive            1981
                                                     Officer and Director
                                                     of the Company.
     Geaton A. DeCesaris, Jr.  . . .       47      President of Homebuilding             2001
                                                     Operations and Chief
                                                     Operating Officer and
                                                     Director of the Company.
     Arthur M. Greenbaum . . . . . .       77      Director of the Company.              1992
     Edward A. Kangas. . . . . . . .       58      Director of the Company.              2002
     Desmond P. McDonald . . . . . .       75      Director of the Company.              1982
     John J. Robbins . . . . . . . .       63      Director of the Company               2001
     J. Larry Sorsby . . . . . . . .       47      Executive Vice President              1998
                                                     and Chief Financial Officer
                                                     and Director of the Company.
     Stephen D. Weinroth . . . . . .       64      Director of the Company.              1982


     Mr. K. Hovnanian founded the predecessor of the Company in 1959 (Hovnanian
Brothers, Inc.) and has served as Chairman of the Board of the Company since its
incorporation in 1967. Mr. K. Hovnanian was also Chief Executive Officer of the
Company from 1967 to July 1997.

                                       3


     Mr. A. Hovnanian was appointed President in April 1988, after serving as
Executive Vice President from March 1983. He has also served as Chief Executive
Officer since July 1997. Mr. A. Hovnanian was elected a Director of the Company
in December 1981. Mr. A. Hovnanian is the son of Mr. K. Hovnanian.

     Mr. DeCesaris was appointed President of Homebuilding Operations and Chief
Operating Officer in January 2001. From August 1988 to January 2001, he was
President, Chief Executive Officer and a Director of Washington Homes, Inc.
("WHI") and from April 1999, Chairman of the Board of WHI.

     Mr. Greenbaum has been a senior partner of Greenbaum, Rowe, Smith, Ravin,
Davis & Himmel, a law firm since 1950. Mr. Greenbaum qualifies as an independent
Director as defined in the Company's Certificate of Incorporation.

     Mr. Kangas was Chairman and Chief Executive Officer of Deloitte Touche
Tohmatsu from December, 1989 to May, 2000, when he retired. He is also Chairman
of the Board and member of the Finance, Compensation, and Audit Committees of
the National Multiple Sclerosis Society. Mr. Kangas qualifies as an independent
Director as defined in the Company's Certificate of Incorporation.

     Mr. McDonald was a Director of Midlantic Bank N.A. from 1976 to December,
1995, Executive Committee Chairman of Midlantic Bank N.A. from August 1992 to
December, 1995 and was President of Midlantic Bank N.A. from 1976 to June 1992.
He was also a Director of Midlantic Corporation to December, 1995 and was Vice
Chairman of Midlantic Corporation from June 1990 to July 1992. Mr. McDonald
qualifies as an independent Director as defined in the Company's Certificate of
Incorporation.

     Mr. Robbins was a partner with Kenneth Leventhal & Company from 1973 to
1992 when he retired. Mr. Robbins was managing partner of the New York office
and an executive committee partner when he retired. He is also a trustee of
Keene Creditors Trust. Mr. Robbins qualifies as an independent Director as
defined in the Company's Certificate of Incorporation.

     Mr. Sorsby was appointed Executive Vice President and Chief Financial
Officer of the Company in October, 2000 after serving as Senior Vice President,
Treasurer and Chief Financial Officer of the Company from February 1996 and as
Vice President-Finance/Treasurer of the Company since March 1991.

     Mr. Weinroth is a senior partner in Andersen, Weinroth & Co., L.P., a
merchant banking firm. He has held such position since 1996. He is Chairman of
the Board Emeritus of Core Laboratories, N.V., a New York Stock Exchange-listed
worldwide oil field services company. He has held such position since 2001 and
prior thereto was Chairman of the Board from 1994-2001. Since 2001, Mr. Weinroth
has been a director of Financial Federal Corporation, a New York Stock
Exchange-listed equipment financial and leasing, company. Mr. Weinroth qualifies
as an independent Director as defined in the Company's Certificate of
Incorporation.

MEETINGS OF BOARD OF DIRECTORS AND COMMITTEES OF THE BOARD OF DIRECTORS

     The members of the Audit Committee of the Board of Directors are Messrs.
McDonald, Robbins and Weinroth. The Audit Committee is chaired by Mr. McDonald
and is responsible for reviewing and approving the scope of the annual audit
undertaken by the Company's

                                       4


independent accountants and meeting with them to review the results of their
work as well as their recommendations. The Audit Committee appoints the
Company's independent accountants and also approves and reviews the fees of
independent accountants.

     The Assistant V.P. of Internal Audit for the Company reports directly to
the Audit Committee on, among other things, the Company's compliance with
certain Company procedures which are designed to enhance management's
understanding of operating issues and the results of the Audit Department's
approximately 44 audits annually of the various aspects of the Company's
business. The Audit Committee authorizes staffing and compensation of the
internal audit department. The Company's Chief Accounting Officer reports
directly to the Audit Committee on significant accounting issues. During the
year ended October 31, 2002, the Audit Committee met on three occasions and had
two telephonic meetings with the Assistant V.P. of Internal Audit. For
discussions related to Audit Committee meetings, see "Report of the Audit
Committee" below.

     During the fiscal year ended October 31, 2002, the members of the
Compensation Committee were Messrs. Weinroth and McDonald. In December 2002, Mr.
Kangas replaced Mr. McDonald as a member of the Compensation Committee. The
Compensation Committee is currently chaired by Mr. Weinroth and is active in
reviewing salaries, bonuses and other forms of compensation for officers and key
employees of the Company, in establishing salaries and in other compensation and
personnel areas as the Board of Directors from time to time may request. For a
discussion of the criteria utilized and factors considered by the Compensation
Committee in reviewing and establishing executive compensation, see "Report of
the Compensation Committee" below. During the year ended October 31, 2002, the
Compensation Committee met once.

     The Company has no executive or nominating committees. Procedures for
nominating persons for election to the Board of Directors are contained in the
Company's By-laws.

     During the year ended October 31, 2002, the Board of Directors held four
regularly scheduled meetings and one telephonic meeting. In addition, the
directors considered Company matters and had numerous communications with the
Chairman of the Board of Directors and others wholly apart from the formal
meetings.

DIRECTOR COMPENSATION

     Starting in fiscal 2003, each director who is not an officer of the Company
will be paid an annual retainer of $40,000, 50% in cash and 50% in Class A
Common Stock. In addition, the independent directors receive a fee of $3,000 per
board meeting held in person and $2,000 for a telephonic board meeting. Members
of the Audit Committee receive $5,000 for a meeting held in person and $2,500
for a telephonic meeting. Compensation Committee members do not receive any
additional compensation as a result of being on the Compensation Committee. From
time to time, these directors are also granted stock options. All directors are
reimbursed for expenses related to their attendance at Board of Directors and
committee meetings. During the year ended October 31, 2002, Mr. McDonald
received $46,500, Mr. Greenbaum received $33,000, Mr. Robbins received $46,500,
Mr. Weinroth received $46,500 and Mr. Kangas received $27,000 including a bonus
paid in January 2003. In addition, all outside directors, except for Mr. Kangas,
received 7,500 shares of Class A Common Stock on November 6, 2002.

                                       5


                      RATIFICATION OF THE SELECTION OF AND
                    RELATIONSHIP WITH INDEPENDENT ACCOUNTANTS

     The selection of independent accountants to examine financial statements of
the Company made available or transmitted to shareholders and filed with the
Securities and Exchange Commission for the year ended October 31, 2003 is to be
submitted to the meeting for ratification. Ernst & Young LLP has been selected
by the Audit Committee of the Company to examine such financial statements.

     The Company has been advised that a representative of Ernst & Young LLP
will attend the Annual Meeting to respond to appropriate questions and will be
afforded the opportunity to make a statement if the representative so desires.

                        APPROVAL OF THE COMPANY'S AMENDED
                            1999 STOCK INCENTIVE PLAN

     Shareholders are being asked to consider and approve proposals to amend the
1999 Stock Incentive Plan (the "Plan") to (1) increase the number of shares
available for issuance under the Plan by 3,000,000 shares of common stock and
(2) include certain changes as to the required independence of Compensation
Committee members and the time of payment of the exercise price for stock
options that are desirable in light of the Sarbances-Oxley Act of 2002. The
Plan, as amended, is set forth in Appendix A hereto.

     The number of shares currently available for distribution under the Plan is
not enough to meet the needs of the Company in order to provide incentives to
current and future participants in the Plan. The Board of Directors determined
that the continuance of the Plan is in the best interest of the Company in order
to compensate officers, directors, and other managers of the Company and its
subsidiaries and to align the interests of the Company's executives and
shareholders in the enhancement of shareholder value. For a further discussion
of the Plan, see "Material Features of the Plan" below and "Annual Bonus Plan"
on page 20 of this Proxy Statement."

     The proposed amendments to the Plan would amend the Plan by:

     (1)  deleting the first sentence of Section 3 thereto and replacing it with
          the following:

          "The total number of Shares which may be issued under the Plan is
4,500,000."

     (2)  deleting Section 4 thereto and replacing it with the following:

          "The Plan shall be administered by the Committee, which may delegate
its duties and powers in whole or in part to any subcommittee thereof consisting
solely of at least two individuals who are each "non-employee directors" within
the meaning of Rule 16b-3 under the Act (or any successor rule thereto),
"outside directors" within the meaning of Section 162(m) of the Code (or any
successor section thereto) and "independent directors" within the meaning of the
applicable rules, if any, of any national securities exchange on which Shares
are listed or admitted to trading; provided, however, that any action permitted
to be taken by the Committee may be taken by the Board, in its discretion. The

                                       6


Committee is authorized to interpret the Plan, to establish, amend and rescind
any rules and regulations relating to the Plan, and to make any other
determinations that it deems necessary or desirable for the administration of
the Plan. The Committee may correct any defect or omission or reconcile any
inconsistency in the Plan in the manner and to the extent the Committee deems
necessary or desirable. Any decision of the Committee in the interpretation and
administrations of the Plan, as described herein, shall lie within its sole and
absolute discretion and shall be final, conclusive and binding on all parties
concerned (including, but not limited to Participants and their beneficiaries or
successors). Determinations made by the Committee under the Plan need not be
uniform and may be made selectively among Participants, whether or not such
Participants are similarly situated. The Committee shall require payment of any
amount it may determine to be necessary to withhold for federal, state, local or
other, taxes as a result of the exercise or vesting of an Award. Unless the
Committee specifies otherwise, the Participant may elect to pay a portion or all
of such withholding taxes by (a) delivery in Shares or (b) having Shares
withheld by the Company from any Shares that would have otherwise been received
by the Participant. The number of Shares so delivered or withheld shall have an
aggregate Fair Market Value sufficient to satisfy the applicable withholding
taxes. If the chief executive officer of the Company is a member of the Board,
the Board by specific resolution may constitute such chief executive officer as
a committee of one which shall have the authority to grant Awards of up to an
aggregate of 300,000 Shares in each calendar year to Participants who are (i)
not subject to the rules promulgated under Section 16 of the Act (or any
successor section thereto) or (ii) covered employees (or anticipated to become
covered employees) as such term is defined in Section 162(m) of the Code;
provided, however, that such chief executive officer shall notify the Committee
of any such grants made pursuant to this Section 4."
and

     (3)  deleting paragraph (c) of Section 6, thereto and replacing with the
following:

          "(c)Exercise of Options. Except as otherwise provided in the Plan or
in an Award agreement, an Option may be exercised for all, or from time to time
any part, of the Shares for which it is then exercisable. For purposes of
Section 6 of the plan, the exercise date of an Option shall be the later of the
date a notice of exercise is received by the Company and, if applicable, the
date payment is received by the Company pursuant to clauses (i), (ii), (iii) or
(iv) in the following sentence. The purchase price for the Shares as to which an
Option is exercised shall be paid to the Company in full not later than at the
time that the Shares being purchased are delivered to or at the direction of the
Participant, in each case at the election of the Participant to the extent
permitted by law, (i) in cash, (ii) in Shares having a Fair Market Value equal
to the aggregate Option Price for the Shares being purchased and satisfying such
other requirements as may be imposed by the Committee; provided, that such
Shares have been held by the Participant for no less than six months, (iii)
partly in cash and partly in such Shares or (iv) through the delivery of
irrevocable instruments to a broker to deliver promptly to the Company an amount
equal to the aggregate option price for the shares being purchased. No
Participant shall have any rights to dividends or other rights of a stockholder
with respect to Shares subject to an Option until the Participant has given
written notice of exercise of the Option, paid in full for such Shares and, if
applicable, has satisfied any other conditions imposed by the Committee pursuant
to the Plan."

                                       7


     The Company's Board of Directors has approved the amendments to the Plan
and recommends that shareholders vote for the approval of the amendments to the
Plan. Accordingly, the persons named in the enclosed proxy intend to vote at the
meeting for the approval of the amendments to the Plan unless otherwise directed
by the shareholder appointing them.

MATERIAL FEATURES OF THE 1999 STOCK INCENTIVE PLAN

     The following is a brief summary of the material features of the Plan.
Because this is only a summary, it does not contain all the information about
the Plan that may be important to you and is qualified in its entirety to the
full text of the amended Plan as set forth in Appendix A hereto.

PURPOSE

     The purpose of the Plan is to aid the Company and its affiliates in
recruiting and retaining key employees, directors or consultants of outstanding
ability and to motivate those employees, directors or consultants to exert their
best efforts on behalf of the Company and its affiliates by providing incentives
through the granting of "Awards," which consist of options, stock appreciation
rights or other stock-based Awards (including performance-based Awards) granted
pursuant to the Plan. All employees, directors and consultants of the Company
and its affiliates are eligible to participate in the Plan, if they are selected
by the Compensation Committee of the Board of Directors (the "Committee") to
participate in the Plan (any such individual, a "Participant").

ADMINISTRATION

     The Plan, as amended, will be administered by the Committee, which may
delegate its duties and powers in whole or in part to any subcommittee thereof
consisting solely of at least two individuals who are each "non-employee
directors" within the meaning of Rule 16b-3 under the Securities Exchange Act of
1934, as amended, "outside directors" within the meaning of 162(m) of the
Internal Revenue Code (the "Code") and "independent directors" within the
meaning of the applicable rules, if any, of any national securities exchange on
which shares of common stock of the Company are listed or admitted to trading;
provided, however, that any action permitted to be taken by the Committee may be
taken by the Board of Directors in its discretion.

AWARDS

     Awards are determined ("granted") by the Committee and are subject to the
terms and conditions stated in the Plan and to such other terms and conditions,
not inconsistent therewith as the Committee shall determine. Any stock options
granted must have a per share exercise price that is not less than 100% of the
fair market value of the Company's common stock on the date an option is
granted.

                                       8


     In the event a performance-based Award is granted, it must be granted in a
manner which would cause the Award to be deductible by the Company under Section
162(m) of the Code. To that end, performance-based Awards must be based on the
attainment by the Company of written performance goals approved by the Committee
for a specified performance period established by the Committee, based on
objective performance criteria including one or more of the following: (i)
consolidated earnings before or after taxes (including earnings before interest,
taxes, depreciation and amortization); (ii) net income; (iii) operating income;
(iv) earnings per share or common stock of the Company; (v) book value per
share; (vi) stock price; (vii) return on stockholders' equity; (viii) expense
management; (ix) return on investment; (x) improvements in capital structure;
(xi) profitability of an identifiable business unit or product; (xii)
maintenance or improvements of profit margins; (xiii) market share; (xiv)
revenues or sales; (xv) costs; (xvi) cash flow; (xvii) working capital and;
(xiii) return on assets.

LIMITATIONS

     As amended, the Plan will provide that the total number of shares of common
stock of the Company which may be issued under the Plan is 4,500,000 and the
maximum amount of performance-based Awards that may be granted during a calendar
year to any Participant is $10,000,000. Additionally, the maximum number of
shares of common stock of the Company for which options or stock appreciation
rights may be granted during a calendar year to any Participant is 300,000.

     No award may be granted under the Plan after the tenth anniversary of the
Effective Date, which is March 5, 1999, but awards theretofore granted may be
extended beyond that date.

AMENDMENT AND TERMINATION

     The Board of Directors may amend, alter or discontinue the Plan, but no
amendment, alteration or discontinuation shall be made which, (a) without the
approval of the shareholders of the Company, would (except as provided in the
Plan in connection with adjustments in certain corporate events), increase the
total number of shares of common stock of the Company reserved for the purposes
of the Plan or change the maximum number of shares of common stock of the
Company for which Awards may be granted to any Participant or (b) without the
consent of a Participant, would impair any of the rights or obligations under
any Award theretofore-granted to such Participant under the Plan; provided,
however, that the Committee may amend the Plan in such manner as it deems
necessary to permit the granting of Awards meeting the requirements of the
Internal Revenue Code or other applicable laws. The Board of Directors may not
amend, alter or discontinue the provisions relating to a Change in Control (as
defined in the Plan) after the occurrence of a Change in Control.

                                       9


NONTRANSFERABILITY OF AWARDS

     Unless otherwise determined by the Committee, an Award shall not be
transferable or assignable by the Participant otherwise than by will or by the
laws of descent and distribution. Notwithstanding the foregoing, and subject to
the conditions stated in the Plan, a Participant may transfer an option (other
than an option that is also an incentive stock option granted pursuant to the
Plan) in whole or in part by gift or domestic relations order to a family member
of the Participant.

PARTICIPANTS OF THE PLAN

     During the year ended October 31, 2002, the Committee granted the following
awards to the following individuals under the Plan: (a) option Awards for a
total of 20 Participants (6 Participants in the Executive Officers Group, No
Participants in the Non-Executive Director Group, and 14 Participants in the
Non-Executive Officer Employee Group) and (b) other stock-based Awards (rights
to receive stock) for 142 Participants (7 participants in the Executive Officers
Group and 135 Participants in the Non-Executive Officer Employee Group). During
the year ending October 31, 2002, the Committee did not grant any Awards that
were stock-appreciation rights. Additional information is provided in the charts
below.

--------------------------------------------------------------------------------
                            1999 STOCK INCENTIVE PLAN
           (Option Awards granted in the year ended October 31, 2002)
--------------------------------------------------------------------------------
NAME AND POSITION           DOLLAR VALUE PER SHARE ($)      NUMBER OF OPTIONS
--------------------------------------------------------------------------------
Ara K. Hovnanian, CEO                 11.15                     250,000
--------------------------------------------------------------------------------
Kevork S. Hovnanian,
 Chairman of the Board                   --                          --
--------------------------------------------------------------------------------
Geaton A. DeCesaris, Jr.
 President of Homebuilding
 Operations                           11.15                      50,000
--------------------------------------------------------------------------------
J. Larry Sorsby, CFO                  11.15                      25,000
--------------------------------------------------------------------------------
Peter S. Reinhart,
 General Counsel                      24.26                       7,500
--------------------------------------------------------------------------------
Executive Group                       11.74                     345,000
Non-Executive Director Group             --                          --
--------------------------------------------------------------------------------
Non-Executive Officer
 Employees Group                      23.97                     200,500
--------------------------------------------------------------------------------

                                       10


--------------------------------------------------------------------------------
                            1999 STOCK INCENTIVE PLAN
                           (Other stock based Awards;
          Rights to receive stock for the year ended October 31, 2002)
--------------------------------------------------------------------------------
                             RESTRICTED STOCK AWARDS;       NUMBER OF SHARES
                                DOLLAR VALUE ($)            OF COMMON STOCK
NAME AND POSITION                (AGGREGATE) (1)            SUBJECT TO AWARDS
--------------------------------------------------------------------------------
Ara K. Hovnanian, CEO              1,927,440                      74,281
--------------------------------------------------------------------------------
Kevork S. Hovnanian,
 Chairman of the Board                    --                          --
--------------------------------------------------------------------------------
Geaton A. DeCesaris, Jr.,
 President of Homebuilding
 Operations                        1,076,727                      41,496
--------------------------------------------------------------------------------
J. Larry Sorsby, CFO                 375,944                      14,489
--------------------------------------------------------------------------------
Peter S. Reinhart,
 General Counsel                      60,849                       2,346
--------------------------------------------------------------------------------
Executive Group                    3,575,241                     137,788
--------------------------------------------------------------------------------
Non-Executive Director Group              --                          --
--------------------------------------------------------------------------------
Non-Executive Officer
 Employee Group                    3,490,624                     134,521
--------------------------------------------------------------------------------
(1)  Represents the rights to receive common stock after vesting 25% per year
     every four years. Any Participant who achieves either 20 years of service
     or reaches the age of 58 becomes immediately 100% vested in such stock.


               APPROVAL OF THE COMPANY'S AMENDED SENIOR EXECUTIVE
                            SHORT-TERM INCENTIVE PLAN

     Shareholders are being asked to consider and approve proposals to amend the
Senior Executive Short-Term Incentive Plan (the "Bonus Plan") to (1) to clarify
that the payment of Bonus Awards (as defined below) paid under the Bonus Plan
may be in the form of cash, common stock of the Company, or a combination
thereof; provided, however, that the total number of shares of common stock of
the Company that may be issued under the Bonus Plan is 2,500,000, (2) increase
the maximum amount of an Award that may be granted to any Participant (as
defined below) in the Bonus Plan with respect to any fiscal year of the Company
from $3 million to $10 million and (3) include certain changes as to the
required independence of Compensation Committee Members (the "Committee"), that
are desirable in light of the Sarbanes-Oxley Act of 2002. The Bonus Plan, as
amended, is set forth in Appendix B hereto.

     The Bonus Plan is based on a pre-established formula which is based on the
Company's overall performance. The Company has experienced increased
profitability and growth for the year ended October 31, 2002 in comparison to
previous years. Therefore, the Company believes that the current limit on any
one Bonus Award is not sufficient to meet the purpose of the Bonus Plan, which
is to promote the interests of the Company and its shareholders by providing
incentives in the form of periodic bonus

                                       11


awards ("Bonus Awards") to certain senior executive employees of the Company and
its subsidiaries, thereby motivating such executives to attain corporate
performance goals set forth in the Bonus Plan while preserving for the benefit
of the Company and its subsidiaries the associated U.S. federal income tax
deduction.

     For a discussion of the Bonus Plan, see "Material Features of the Bonus
Plan" below and "Annual Bonus Program" on page 20 of this Proxy Statement.

     The proposed amendments to the Bonus Plan would amend the Bonus Plan by:

     (1) deleting the last sentence of paragraph(a) of Section 4 thereto and
replacing it with the following:

     "The maximum amount of an Award to any Participant with respect to a fiscal
year of the Company shall be $10.000.000."

     (2) adding a new Section 4(d) to the Bonus Plan after Section 4(c), which
reads as follows:

     "(d) The Committee shall determine, in its discretion, whether an Award
shall be payable in cash, common stock of the Company, or a combination thereof
(which may include, without limitation, permitting a Participant to elect, in
the calendar year prior to the year in which an Award may otherwise become
payable to a Participant under the Plan, to defer receipt of all or any portion
of such Award into a right to receive shares of common stock of the Company at a
future date); provided, however, that the total number of shares of common stock
of the Company that may be issued under the Plan is 2,500,000."
and

     (3) by deleting Section 2(a) thereto and replacing it with the following:

     "(a) The Plan shall be administered by two or more individuals who are each
"non-employee directors" within the meaning of Rule 16b-3 under the Securities
Exchange Act of 1934, as amended, or any successor thereto, "outside directors"
as defined under Section 162(m) of the Internal Revenue Code of 1986, as amended
(the "Code"), and "independent directors" within the meaning of the applicable
rules, if any, of any national securities exchange on which shares of common
stock of the Company are listed or admitted to trading, unless otherwise
determined by the Company's Board of Directors to act as the committee (the
"Committee")."

     The Committee of the Board has approved the amendments to the Bonus Plan
and recommends that shareholders vote for the approval of the amendments to the
Bonus Plan. Accordingly, the persons named in the enclosed proxy intend to vote
at the meeting for the approval of the amendments to the Bonus Plan unless
otherwise directed by the shareholder appointing them.

MATERIAL FEATURES OF THE BONUS PLAN

     The following is a brief summary of the material features of the Bonus
Plan. Because this is only a summary, it does not contain all the information
about the Bonus Plan that may be important to you and is qualified in its
entirety to the full text of the amended Bonus Plan as set forth in Appendix B
hereto.

                                       12


PURPOSE

     The purpose of the Bonus Plan is to promote the interests of the Company
and its shareholders by providing incentives in the form of Bonus Awards to
certain senior executive employees of the Company and its subsidiaries, thereby
motivating such executives to attain corporate performance goals set forth in
the Bonus Plan while preserving for the benefit of the Company and its
subsidiaries the associated U.S. federal income tax deduction under Section
162(m) of the Code.

ADMINISTRATION

     The Bonus Plan, as amended, will be administered by a committee of two or
more individuals who are each "non-employee directors" within the meaning of
Rule 16b-3 under the Securities Exchange Act of 1934, as amended, or any
successor thereto, "outside directors" as defined under Section 162(m) of the
Code and "independent directors" within the meaning of the applicable rules, if
any, of any national securities exchange on which shares of common stock of the
Company are listed or admitted to trading, unless otherwise determined by the
Company's Board of Directors, who have been designated by the Board of Directors
to act as such a committee. This function currently is performed by the
Company's Compensation Committee (the "Committee). The Compensation Committee,
or its delegate, may select senior executives of the Company and its affiliates
who are "covered employees," as defined in Section 162(m) of the Code, or who
the Company anticipates may be "covered employees" of the Company and its
subsidiaries (the "Participants"), to be granted Bonus Awards under the Bonus
Plan.

BONUS AWARDS

     A Participant's Bonus Award shall be determined based on the achievement of
written performance goals approved by the Committee. Within 90 days after the
start of a designated performance period (or, if less, the number of days which
is equal to 25% of such performance period), the Committee will establish the
objective performance goals for each Participant. The performance goals will be
based on one or more of the following criteria: (i) earnings before or after
taxes (including earnings before interest, taxes, depreciation and
amortization); (ii) net income; (iii) operating income; (iv) earnings per share;
(v) book value per share; (vi) stock price; (vii) return on stockholders'
equity; (viii) expense management; (ix) return on investment before or after the
cost of capital; (x) improvements in capital structure' (xi) profitablility of
an identifiable business unit or product; (xii) maintenance or improvements of
profit margins; (xiii) market share; (xiv) revenues or sales; (xv) cost; (xvi)
cash flow; (xvii) working capital; (xiii) changes in net assets (whether or not
multiplied by a constant percentage intended to represent cost of capital); and
(xix) return on assets.

     Prior to the payment of any Bonus Award, the Committee, or its delegate,
will certify that the applicable performance goals have been met. In connection
with such certification, the Committee, or its delegate, may decide to pay
amounts which are less than the Bonus Award otherwise payable for achievement of
the applicable performance goals. The Committee may base the decision to reduce
the Bonus Award on any criteria it deems relevant. Payment of an Bonus Award to
a Participant will occur only after such

                                       13


certification and will be made as determined by the Committee in its sole
discretion after the end of such performance period. The Committee shall
determine, in its discretion, whether a Bonus Award shall be payable in cash,
common stock of the Company, or a combination thereof (which may include,
without limitation, permitting a Participant to elect, in the calendar year
prior to the year in which a Bonus Award may otherwise become payable to a
Participant under the Bonus Plan, to defer receipt of all or any portion of such
Bonus Award into a right to receive shares of common stock of the Company at a
future date (such right, a "Deferred Share Unit"); provided, however, that the
number of shares of common stock of the Company that may be issued under the
Bonus Plan is 2,500,000.

LIMITATIONS

     As amended, the Bonus Plan will provide that the maximum Bonus Award to any
Participant with respect to any fiscal year shall be $10,000,000 million.

AMENDMENT AND TERMINATION

     The Committee may at any time amend, suspend or terminate the Bonus Plan in
whole or in part. An amendment, suspension or termination of the Bonus Plan will
not adversely affect the rights or obligations under any Bonus Award granted to
a Participant before the amendment, suspension, or termination of the Bonus
Plan.

NONTRANSFERABILITY OF BONUS AWARDS

     A Participant's rights and interest under the Bonus Plan generally may not
be assigned, transferred, or encumbered, except in the event of a Participant's
death or as may be approved by the Committee. No Bonus Award under the Bonus
Plan will be construed as giving any employee a right to continued employment
with the Company or its subsidiaries.

PARTICIPANTS OF THE BONUS PLAN

     For the year ended October 31, 2002, the Committee granted the following
Bonus Awards to the following Participants under the Bonus Plan: (a) Bonus
Awards for a total of 4 participants (4 participants in the Executive Officers
Group, no participants in the Non-Executive Director Group, and no participants
in the Non-Executive Officer Employee Group). Additional information is provided
in the chart below.

                                       14


--------------------------------------------------------------------------------
            Senior Executive Short-Term Incentive Plan Bonus Awards
                   for the Fiscal Year ended October 31, 2002
--------------------------------------------------------------------------------
                                                           RESTRICTED STOCK
                                CASH BONUS AWARDS           AWARDS; DOLLAR
NAME AND POSITION                DOLLAR VALUE (1)      VALUE ($) (AGGREGATE) (2)
--------------------------------------------------------------------------------
Ara K. Hovnanian, CEO                3,747,800                1,927,440
--------------------------------------------------------------------------------
Kevork S. Hovnanian,
 Chairman of the Board               4,354,000                       --
--------------------------------------------------------------------------------
Geaton A. DeCesaris, Jr.,
 President of Homebuilding
 Operations                          2,093,636                1,076,727
--------------------------------------------------------------------------------
J. Larry Sorsby, CFO                   731,003                  375,944
--------------------------------------------------------------------------------
Peter S. Reinhart,
 General Counsel                            --                       --
--------------------------------------------------------------------------------
Executive Group                     10,926,439                3,380,111
--------------------------------------------------------------------------------
Non-Executive Director Group               N/A                      N/A
--------------------------------------------------------------------------------
Non-Executive Officer
 Employees Group                            --                       --
--------------------------------------------------------------------------------
(1)  Includes Bonus Awards not paid until after the end of fiscal year ended
     October 31, 2002.
(2)  Represents the rights to receive common stock after vesting 25% per year
     ever four years. Any Participant who achieves either 20 years of service or
     reaches the age of 58 becomes immediately 100% vested in such stock.


                                       15


                                   EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

     The following table summarizes the compensation paid or accrued by the
Company for the chief executive officer and the other four most highly
compensated executive officers during the years ended October 31, 2002, 2001 and
2000.



                                                    ANNUAL COMPENSATION             LONG-TERM COMPENSATION
                                              -------------------------------   -------------------------------
                                                                                      AWARDS            PAYOUTS
                                                                                ----------------------  -------
                                                                                            NUMBER OF
                                                                      OTHER                 SECURITIES              ALL
                                       YEAR                           ANNUAL    RESTRICTED  UNDERLYING  PAYOUTS    OTHER
                                        OR                            COMPEN-      STOCK     OPTIONS/    LTIP     COMPEN-
   NAME AND PRINCIPAL POSITION        PERIOD   SALARY    BONUS(1)    SATION(2)   AWARDS(3)    SARS(4)   PAYOUTS   SATION(5)
   ---------------------------        ------  --------  ----------   ---------   ---------  ----------  -------   ---------
                                                                                          
Kevork S. Hovnanian. . . . . . . .     2002   $970,041  $4,354,000      --          --          --        N/A     $ 15,664
 Chairman of the Board,                2001   $917,807  $2,364,000      --          --          --        N/A     $ 13,072
 and Director of the Company           2000   $869,986  $1,206,000      --          --          --        N/A     $ 12,901

Ara K. Hovnanian . . . . . . . . .     2002   $909,408  $3,747,800      --      $1,927,440    250,000     N/A     $181,047
 President, Chief Executive            2001   $860,772  $1,655,220      --      $  851,256    125,000     N/A     $110,209
 Officer and Director                  2000   $809,480  $  904,500      --      $  361,800    125,000     N/A     $106,537

Geaton A. DeCesaris, Jr. . . . . .     2002   $519,802  $2,093,636      --      $1,076,727     50,000     N/A     $267,251
 President of Homebuilding             2001   $384,939  $1,244,617      --      $  774,438      --        N/A     $  8,366
 Operations and Chief
 Operating Officer and
 Director of the Company

J. Larry Sorsby. . . . . . . . . .     2002   $271,266  $  731,003      --      $  375,944     25,000     N/A     $ 45,017
 Executive Vice President              2001   $262,184  $  399,002      --      $  205,201     25,000     N/A     $ 33,092
 and Chief Financial Officer           2000   $260,369  $  181,449      --      $   72,580     20,000     N/A     $ 32,182
 and Director of the Company

Peter S. Reinhart. . . . . . . . .     2002   $219,077  $  118,318      --      $   60,849      7,500     N/A     $ 28,018
 Senior Vice President/                2001   $204,052  $   91,626      --      $   47,122      --        N/A     $ 22,200
 General Counsel                       2000   $186,451  $   73,405      --      $   29,362     10,000     N/A     $ 22,025

-------------------
Notes:
(1)  Includes awards not paid until after year end.
(2)  Includes perquisites and other personal benefits unless the aggregate
     amount is less than either $50,000 or 10% of the total of annual salary and
     bonus reported for the named executive officer.
(3)  Represents the right to receive Class A Common Stock after vesting 25% a
     year for four years. Any Executive with 20 years of service or who reaches
     the age of 58 vests immediately. Awards of restricted stock during the year
     ended October 31, 2002 amounting to 74,281 shares for A Hovnanian, 41,496
     shares for G DeCecaris, 14,489 shares for J Sorsby and 2,346 shares for P
     Reinhart vest during the next three years. The aggregate number of shares
     of restricted stock held as of October 31, 2002, and the value thereof as
     of such date, were as follows: A Hovnanian: 203,791 shares ($7,707,376); G
     DeCecaris: 74,592 shares ($2,821,069); J Sorsby: 50,802 shares
     ($1,921,332); P Reinhart: 2,346 shares ($88,724).
(4)  The Company has not granted stock appreciation rights.
(5)  Includes accruals under the Company's savings and investment retirement
     plan (the "Retirement Plan"), deferred compensation plan (the "Deferred
     Plan") and term life insurance premiums for each of the named executive
     officers for the year ended October 31, 2002 as follows:

                                       16


                                 RETIREMENT     DEFERRED    TERM
                                    PLAN          PLAN    INSURANCE     TOTAL
                                 ----------     --------  ---------   --------
          K. Hovnanian. . . .     $15,250          --        $414     $ 15,664
          A. Hovnanian. . . .     $15,250       $164,969     $828     $181,047
          DeCesaris . . . . .     $15,250       $251,173     $828     $267,251
          Sorsby. . . . . . .     $15,250       $ 29,033     $734     $ 45,017
          Reinhart  . . . . .     $15,250       $ 12,177     $591     $ 28,018

OPTION GRANTS IN LAST FISCAL YEAR(1)

     The following table provides information on option grants in fiscal 2002 to
the named executive officers.



                                                Individual Grants                           Potential
                                  -----------------------------------------------        Realized Value at
                                                % of Total                                Assumed Annual
                                  Number of      Options     Exercise                 Rates of Stock Price
                                  Securities    Granted to   or Base                       Appreciation
                                  Underlying    Employees     Price                     for Option Term(2)
                                   Options      in Fiscal      Per     Expiration    ----------------------
           Name                    Granted        2002        Share      Date            5%          10%
          ------                  ----------    ---------    --------  ----------    ----------  ----------
                                                                               
Kevork S. Hovnanian . . . . . .         N/A        N/A          N/A       N/A           N/A          N/A
Ara K. Hovnanian. . . . . . . .     250,000       45.8%       $11.50    11/5/11      $1,753,044  $4,442,557
Geaton A. DeCesaris, Jr.  . . .      50,000        9.2%       $11.50    11/5/11      $  350,609  $  888,511
J. Larry Sorsby . . . . . . . .      25,000        4.6%       $11.50    11/5/11      $  175,304  $  444,256
Peter S. Reinhart . . . . . . .       7,500        1.4%       $24.26    3/17/12      $  114,427  $  289,981

--------------
Notes:
(1)  The Company has not granted stock appreciation rights.
(2)  The potential realizable value is reported net of the option exercise
     price, but before income taxes associated with exercise. These amounts
     represent assumed annual compounded rates of appreciation of 5% and 10%
     only from the date of grant to the end of the option. Actual gains, if any,
     on stock option exercises are dependent on the future performance of the
     Company's Class A Common Stock, overall stock market conditions, and the
     optionee's continued employment through the vesting period. The amounts
     reflected in this table may not necessarily be achieved.

AGGREGATED OPTION EXERCISES DURING THE YEAR ENDED
OCTOBER 31, 2002 AND OPTION VALUES AT OCTOBER 31, 2002(1)

     The following table provides information on option exercises during the
year ended October 31, 2002 by the named executive officers and the value of
such officers' unexercised options at October 31, 2002.



                                                          NUMBER OF SECURITIES
                                                         UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED
                                  SHARES                       OPTIONS AT             IN-THE-MONEY OPTIONS AT
                                 ACQUIRED                  OCTOBER 31, 2002(2)          OCTOBER 31, 2002(2)
                                    ON        VALUE     -------------------------    -------------------------
        NAME                     EXERCISE    REALIZED   EXERCISABLE UNEXERCISABLE    EXERCISABLE UNEXERCISABLE
       ------                    --------   ----------  ----------- -------------    ----------- -------------
                                                                               
Kevork S. Hovnanian. . . . . . .    --           --         None         None             N/A          N/A
Ara K. Hovnanian . . . . . . . .    --           --       701,250      593,750       $20,759,244  $16,683,594
Geaton A. DeCesaris, Jr.   . . .  20,850    $  568,554     69,500       50,000       $ 2,328,493  $ 1,333,500
J. Larry Sorsby. . . . . . . . .  45,085    $1,060,840     63,915       95,000       $ 1,940,368  $ 2,996,275
Peter S. Reinhart. . . . . . . .   1,250    $   34,118     32,500       22,500       $   993,838  $   559,938

--------------
Notes:
(1)  The Company has not granted stock appreciation rights.
(2)  The closing price of the Class A Common Stock on the last trading day of
     October, 2002 on the New York Stock Exchange was $37.82.

TEN-YEAR OPTION REPRICINGS(1)

     For the year ended October 31, 2002, there was no adjustment or amendment
to the exercise price of the stock options previously awarded.
--------------
Note:
(1)  The Company has not granted stock appreciation rights.

                                       17


EMPLOYMENT CONTRACTS AND ARRANGEMENTS

     The Company has an agreement with Ara K. Hovnanian, Chief Executive
Officer, that provides that in the event of his disability or death that he (or
his legal representative or estate) will receive continued payment of his annual
base salary and the annual bonus amount earned by him in respect of the three
full preceding calendar years, payable in equal monthly installments through the
third anniversary of his disability or death.

     Effective January 23, 2001, K. Hovnanian Enterprises, Inc. ("K Hovnanian")
entered into an Employment Agreement with Geaton A. DeCesaris, Jr. for the
position of Chief Operating Officer and President of Homebuilding Operations.
The term of the Agreement ends on October 31, 2003. The Employment Agreement
also provides that Mr. DeCesaris will serve as a member of the Strategic
Planning Committee of the Company during the term of the Agreement, and as a
member of the Board of Directors of the Company for the period ending on the
earlier of the second anniversary of his termination of employment for any
reason other than "cause", death or disability, and the date he no longer holds
500,000 shares of common stock of the Company.

     If Mr. DeCesaris' employment is terminated due to death or by K. Hovnanian
due to disability, he will be entitled to a pro rata portion of any annual bonus
that he would have been entitled to receive for the period prior to his
termination date. If K. Hovnanian terminates Mr. DeCesaris' employment for
reasons other than "cause", death or disability or if Mr. DeCesaris terminates
his employment for "good reason" then he will be entitled to (i) a pro rata
portion of any annual bonus that he would have been entitled to receive for the
period prior to his termination date, and (ii) an amount equal to two times the
sum of (a) his then current annual base salary plus (b) the average of his last
two fiscal years' annual bonus.

EQUITY COMPENSATION PLANS

     The following table provides information as of October 31, 2002 with
respect to compensation plans (including compensation arrangements) under which
the Company's equity securities are authorized for issuance and does not reflect
the amendments proposed and described in this Proxy Statement to the Company's
1999 Stock Incentive Plan and the Senior Executive Short-Term Incentive Plan.


                                       18




                                 EQUITY COMPENSATION PLAN INFORMATION
------------------------------------------------------------------------------------------------------
                                                                                 Number of securities
                                                                                 remaining available
                           Number of securities                                  for future issuance
                            to be issued upon          Weighted average             under equity
                               exercise of             exercise price of         compensation plans
                           outstanding options,           outstanding           (excluding securities
                           warrants and rights         options, warrants        reflected in column
Plan Category                (in thousands)              and rights               (a) in thousands)
------------------------------------------------------------------------------------------------------
                                 (a)                         (b)                       (c)
------------------------------------------------------------------------------------------------------
                                                                       
Equity compensation
 plans approved by
 security holders               3,276                        9.29                     1,230
------------------------------------------------------------------------------------------------------
Equity compensation
 plans not approved by
 security holders                 -                            -                        -
------------------------------------------------------------------------------------------------------
Total                           3,276                        9.29                     1,230
------------------------------------------------------------------------------------------------------


REPORT OF THE COMPENSATION COMMITTEE

     The Compensation Committee is charged with the responsibility of
determining the cash and other incentive compensation, if any, to be paid to the
Company's executive officers and key management employees. The amount and nature
of the compensation received by the Company's executives during the year ended
October 31, 2002 was determined in accordance with the compensation program and
policies described below.

     The executive compensation program is designed to attract, retain and
reward highly qualified executives while maintaining a strong and direct link
between executive pay, the Company's financial performance and total shareholder
return. The executive compensation program contains three major components: base
salaries, annual bonuses and stock options. In establishing the three major
components for each executive, the Compensation Committee reviews, as part of
its criteria, the compensation received by other executives in the homebuilding
industry.

     BASE SALARY

     The Compensation Committee believes that, due to the Company's success in
its principal markets, other companies seeking proven executives may view
members of the Company's highly experienced executive team as potential targets.
The base salaries paid to the Company's executive officers and key management
employees during the year ended October 31, 2002 generally were believed to be
necessary to retain their services.

     Base salaries, including that of Mr. K. Hovnanian, the Company's Chairman
of the Board, and Mr. Ara Hovnanian, Chief Executive Officer, are reviewed
annually and are adjusted based on the performance of the executive, any
increased responsibilities assumed by the executive, average salary increases or
decreases in the industry and the going rate for similar positions at comparable
companies. Mr. A. Hovnanian set the year ended October 31, 2002 base salaries of
the Company's executive officers. Each executive officer's base salary,
including the base salary of Mr. K. Hovnanian and Mr. A. Hovnanian, was reviewed
in accordance with the above criteria by the members of the Compensation
Committee.

                                       19


     ANNUAL BONUS PROGRAM

     The Company maintains an annual bonus program under which executive
officers and other key management employees have the opportunity to earn
bonuses. The annual bonus program consists of the Senior Executive Short-Term
Incentive Plan and the 1999 Stock Incentive Plan and is intended to motivate and
reward executives for the achievement of individual performance objectives and
for the attainment by the Company of strategic and financial performance goals,
including levels of return on equity. In addition, under the 1999 Stock
Incentive Plan, the ultimate value received by option holders is directly tied
to increases in the Company's stock price, therefore, stock options serve to
closely link the interests of management and shareholders and motivate
executives to make decisions that will serve to increase the long-term total
return to shareholders. Additionally, grants under the 1999 Stock Incentive Plan
include vesting and termination provisions which the Compensation Committee
believes will encourage option holders to remain employees of the Company.

     Under the Senior Executive Short-Term Incentive Plan, senior executives,
including Mr. K. Hovnanian, Chairman of the Board, and Mr. A. Hovnanian,
President and Chief Executive Officer, a fixed amount bonus is paid based on the
Company's Return on Equity ("ROE"). All other executive officers participate in
the 1999 Stock Incentive Plan, which is based on ROE or on a Division's Return
on Investment ("ROI") and they receive either a fixed amount or a percentage of
their base salary. As the Company's ROE or a Division's ROI reaches higher
targeted levels, the fixed amount or bonus percentage of salary increases. The
annual bonus payment is made 70% in cash and 30% in the right to receive the
Company's common stock. The 30% right to receive common stock is increased 20%
and vests 25% a year starting with the first anniversary after the cash bonus
payment accrues. Any executive with 20 years of service or who reaches the age
of 58 vests immediately.

     The Company's annual bonus program enables the Company to make awards to
executive officers and other key management employees that are deductible under
Section 162(m) of the Internal Revenue Code. The Compensation Committee will
continue to seek ways to limit the impact of Section 162(m). However, the
Compensation Committee believes that the tax deduction limitation should not
compromise the Company's ability to establish and implement incentive programs
that support the compensation objectives discussed above. Accordingly, achieving
these objectives and maintaining required flexibility in this regard may result
in compensation that is not deductible for federal income tax purposes.

     Both the Senior Executive Short-Term Incentive Plan and the 1999 Stock
Incentive Plan are administered by the Compensation Committee. No member of the
Compensation Committee, while a member, is eligible to participate in either the
1999 Stock Incentive Plan or the Senior Executive Short-Term Incentive Plan.

                                                COMPENSATION COMMITTEE

                                                STEPHEN D. WEINROTH, CHAIR
                                                DESMOND P. MCDONALD


                                       20


REPORT OF THE AUDIT COMMITTEE

     The Audit Committee oversees the Company's financial reporting process on
behalf of the Board of Directors and is governed by its Charter, as set forth in
Appendix C hereto, which was adopted in March of 2000 and amended in December
2002. Management has the primary responsibility for the financial statements and
the reporting process including the systems of internal controls. In fulfilling
its oversight responsibilities the Audit Committee reviewed the audited
financial statements in the Annual Report with management, including a
discussion of the quality, not just the acceptability, of the accounting
principles, the reasonableness of significant judgements, and the clarity of
disclosures in the financial statements.

     The Audit Committee reviewed with the independent auditors, who are
responsible for expressing an opinion on the conformity of those audited
financial statements with generally accepted accounting principles:

     o    the overall scope and plans for their respective audits,
     o    their judgements as to the quality, not just the acceptability, of the
          Company's accounting principles,
     o    their independence from management and the Company, including matters
          in the written disclosures and the letter from the independent
          accountants required by Independence Standards Board Standard No. 1
          and received by the Company,
     o    and such other matters as are required to be discussed with the
          committee under generally accepted auditing standards and under
          Statements on Auditing Standards No. 61.

     The Audit Committee, as part of its Charter, reviews quarterly with
management the Company's financial statements prior to their being filed with
the Securities and Exchange Commission. In addition, the Audit Committee, in
reliance on the reviews and discussions referred to above, has recommended to
the Board of Directors that the audited financial statements be included in the
Company's Annual Report on Form 10-K for the year ended October 31, 2002.

     Messrs. McDonald, Robbins and Weinroth are independent Audit Committee
members based on discussions with the Company's independent auditors and their
disclosures as required by the Independence Standards Board Standard No. 1. They
are also independent in accordance with both the listing standards the New York
Stock Exchange currently in effect as well as its proposed new listing
standards.

                                                   AUDIT COMMITTEE

                                                   DESMOND P. MCDONALD, CHAIR
                                                   JOHN J. ROBBINS
                                                   STEPHEN D. WEINROTH

                                       21


FEES PAID TO PRINCIPAL ACCOUNTANT

     AUDIT FEES

     The Company was billed a total of $480,000 by Ernst & Young LLP for
services rendered in connection with the audit of Hovnanian Enterprises, Inc.
and consolidated subsidiaries financial statements for the fiscal year ended
October 31, 2002 and $31,500 for the reviews of the interim financial
statements.

     FINANCIAL INFORMATION SYSTEMS DESIGN AND IMPLEMENTATION FEES

     There were no fees billed by Ernst & Young LLP for services rendered in
connection with financial information systems design and implementation during
the fiscal year ended October 31, 2002.

     ALL OTHER FEES

     All other fees billed for services rendered by Ernst & Young LLP other than
those serviced discussed above were $504,768.

PRINCIPAL ACCOUNTANT INDEPENDENCE

     The Audit Committee has determined that the provision of all non-audit
services discussed performed by the principal accountant were compatible with
maintaining their independence.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Mr. Weinroth is Chairman of the Compensation Committee. During the fiscal
year ended October 31, 2002, the members of the Compensation Committee were
Messrs. Weinroth and McDonald. In December 2002, Mr. Kangas replaced Mr.
McDonald as a member of the Compensation Committee. Each of Messrs. McDonald,
Weinroth and Kangas are non-employee directors and were never officers or
employees of the Company or any of its subsidiaries. See "Certain Relationships
and Related Transactions" below for more information concerning Mr. Greenbaum's
business relationship with the Company.

                                       22


PERFORMANCE GRAPH

     The following graphs compare on a cumulative basis the yearly percentage
change over the five and three year periods ending October 31, 2002 in (i) the
total shareholder return on the Class A Common Stock of the Company with (ii)
the total return on the Standard & Poor's 500 Index with (iii) the total
shareholder return on the peer group of eleven companies and with (iv) the total
return on the S & P Homebuilding Index (which will replace "the peer group" for
performance graph comparison purposes as of the end of fiscal year 2003). Such
yearly percentage change has been measured by dividing (i) the sum of (a) the
cumulative amount of dividends for the measurement period, assuming dividend
reinvestment, and (b) the price per share at the end of the measurement period
less the price per share at the beginning of the measurement period, by (ii) the
price per share at the beginning of the measurement period. The price of each
unit has been set at $100 on October 31, 1997 and 1999 for the preparation of
the five and three years graphs, respectively. The Peer Group Index is composed
of the following companies: Centex Corporation, D R Horton, Inc., Kaufman &
Broad Home Corporation, Lennar Corporation, Orleans Homebuilders, Inc., Pulte
Corporation, Ryland Group, Inc., Standard Pacific Corporation, Sundance Homes,
Inc., Toll Brothers, Inc., and William Lyon Homes.

     Note: The stock price performance shown on the following graph is not
necessarily indicative of future price performance.

 COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN OF HOVNANIAN ENTERPRISES, INC.,
     THE S&P 500 Index, the S&P Homebuilding Index, and a Peer Group Index.


                              [PERFORMANCE GRAPH]



                                                      CUMULATIVE TOTAL RETURN
                               -------------------------------------------------------------------
                                  10/97       10/98      10/99      10/00      10/01       10/02
                                                                        
HOVNANIAN ENTERPRISES, INC.      100.00      114.29      85.71      97.48     157.31      508.50
S & P 500                        100.00      121.99     153.31     162.64     122.14      103.69
PEER GROUP                       100.00      107.61      84.99     138.94     153.07      214.95
S & P HOMEBUILDING               100.00      121.68      92.47     134.00     134.90      185.81


     *    $100 invested on 10/31/97 in stock or index-including reinvestment
          of dividends. Fiscal year ending October 31.

                                       23


COMPARISON OF THREE-YEAR CUMULATIVE TOTAL RETURN OF HOVNANIAN ENTERPRISES, INC.,
     THE S&P 500 INDEX, THE S&P HOMEBUILDING INDEX, AND A PEER GROUP INDEX


                              [PERFORMANCE GRAPH]


                                          CUMULATIVE TOTAL RETURN
                               ---------------------------------------------
                                  10/99       10/00      10/01      10/02

HOVNANIAN ENTERPRISES, INC.      100.00      113.73     183.53     593.25
S & P 500                        100.00      106.09      79.67      67.64
PEER GROUP                       100.00      163.47     180.10     252.91
S & P HOMEBUILDING               100.00      144.90     145.88     200.93


     *    $100 invested on 10/31/99 in stock or index-including reinvestment
          of dividends. Fiscal year ending October 31.


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Prior to the enactment of Sarbanes-Oxley Act of 2002 (the "Act"), the
Company's Board of Directors had adopted a general policy providing that it
would not make loans to executive officers or directors of the Company or their
relatives at an interest rate less than the interest rate at the date of the
loan on six month U.S. Treasury Bills, that the aggregate of such loans will not
exceed $3,000,000 at any one time, and that such loans will be made only with
the approval of the members of the Company's Board of Directors who have no
interest in the transaction.

     Upon the effective date of the relevant provisions of the Act, no further
extension of credit, or renewal thereof, directly or indirectly, to or for
executive officers or directors (or equivalent persons) is permitted except for
certain grandfathered loans and extensions of credit provisions and other
permissible exceptions as provided by the Act. At October 31, 2002, there was
one loan amounting to $140,000 to an executive officer, who is not a member of
the Board of Directors, for relocation purposes, and which is forgivable after
five years.

     The Company provides property management services to various limited
partnerships including one limited partnership in which Mr. A. Hovnanian is
general partner, and members of his family and certain officers and directors of
the Company are limited partners. At October 31, 2002, no amounts were due the
Company by these partnerships.

                                       24


     During the year ended October 31, 2001, the Company entered into an
agreement to purchase land from an entity that is controlled by the brother of
the Company's Chairman of the Board. As of October 31, 2002, land aggregating
$12,677,000 has been purchased. The Company remains obligated under the
agreement to purchase an additional $14.2 million of land from this entity over
the next two years. Neither the Company nor the Chairman of the Board has a
financial interest in the entity from which the land was purchased.

     Mr. Arthur Greenbaum is a senior partner of Greenbaum, Rowe, Smith, Ravin,
Davis & Himmel, a law firm retained by the Company during the year ended October
31, 2002.

                                     GENERAL

     The expense of this solicitation is to be borne by the Company. The Company
may also reimburse persons holding shares in their names or in the names of
their nominees for their expenses in sending proxies and proxy material to their
principals.

     Unless otherwise directed, the persons named in the accompanying form of
proxy intend to vote all proxies received by them in favor of the election of
nominees to the Board of Directors of the Company named herein, in favor of the
ratification of selected independent accountants, for approval of the Company's
amended 1999 Stock Incentive Plan and for approval of the Company's amended
Senior Executive Short-Term Incentive Plan. All proxies will be voted as
specified.

     Each share of Class A Common Stock entitles the holder thereof to one vote
and each share of Class B Common Stock entitles the holder thereof to ten votes.
Votes of Class A Common Stock and Class B Common Stock will be counted together
without regard to class and will be certified by the Inspectors of Election, who
are employees of the Company. Notwithstanding the foregoing, the Company's
Certificate of Incorporation provides that each share of Class B Common Stock
held, to the extent of the Company's knowledge, in nominee name by a
stockbroker, bank or otherwise will be entitled to only one vote per share
unless the Company is satisfied that such shares have been held continuous,
since the date of issuance, for the benefit or account of the same beneficial
owner of such shares or any permitted transferee. Beneficial owners of shares of
Class B Common Stock held in nominee name wishing to cast ten votes for each
share of such stock must obtain from their nominee a proxy card designed for
beneficial owners of Class B Common Stock. The Company has also supplied nominee
holders of Class B Common Stock with specially designed proxy cards to
accommodate the voting of the Class B Common Stock. In accordance with the
Company's Certificate of Incorporation, shares of Class B Common Stock held in
nominee name will be entitled to ten votes per share only if the beneficial
owner proxy card or the nominee proxy card relating to such shares is either (i)
properly completed, mailed, and received by EquiServe, the Company's transfer
agent, or (ii) registered via the Internet pursuant to the instructions on the
beneficial owner proxy card or the nominee proxy card, or (iii) registered by
calling the toll-free number on the beneficial owner proxy card or the nominee
proxy card, and, in each case, not less than 3 nor more than 20 business days
prior to March 7, 2003. Proxy cards returned by mail should be sent to Proxy
Services, c/o EquiServe, P.O. Box 8687, Edison, New Jersey 08818-9247.

                                       25


     All items to be acted upon at this Annual Meeting of Shareholders will be
determined by a majority of the votes cast. Abstentions will have the effect of
votes against a proposal and broker non-votes will have no effect on the vote.
Under proposed New York Stock Exchange rules, which may be in effect at the time
of this Annual Meeting of Shareholders, brokers would not vote shares on the
proposal to approve the Company's amended 1999 Stock Incentive Plan or the
proposal to approve the Company's amended Senior Executive Short-Term Incentive
Plan without specific instructions on these proposals from their customers.

     Mr. K. Hovnanian and certain members of his family have informed the
Company that they intend to vote in favor of all proposals submitted on behalf
of the Company. Because of the voting power of Mr. K. Hovnanian and such members
of his family, all of the foregoing proposals are assured passage.

     Management does not intend to present any business at the meeting other
than that set forth in the accompanying Notice of Annual Meeting of
Shareholders, and it has no information that others will do so. If other matters
requiring the vote of the shareholders properly come before the meeting and any
adjournments thereof, it is the intention of the persons named in the
accompanying form of proxy to vote the proxies held by them in accordance with
their judgment on such matters.


                          SHAREHOLDER PROPOSALS FOR THE
                               2004 ANNUAL MEETING

     Shareholder proposals for inclusion in the proxy materials related to the
2004 Annual Meeting of Shareholders must be received by the Company no later
than November 28, 2003. To be properly brought before the Annual Meeting, any
proposal must be received 45 days prior to the 2004 Annual Meeting.

                                        By Order of the Board of Directors
                                        HOVNANIAN ENTERPRISES, INC.

Red Bank, New Jersey
February 3, 2003

                                       26


                                                                   Appendix A

                        1999 HOVNANIAN ENTERPRISES, INC

                              STOCK INCENTIVE PLAN
                           (AS AMENDED AND RESTATED)

1.   PURPOSE OF THE PLAN

     The purpose of the Plan is to aid the Company and its Affiliates in
recruiting and retaining key employees, directors or consultants of outstanding
ability and to motivate such employees, directors or consultants to exert their
best efforts on behalf of the Company and its Affiliates by providing incentives
through the granting of Awards. The Company expects that it will benefit from
the added interest which such key employees, directors or consultants will have
in the welfare of the Company as a result of their proprietary interest in the
Company's success.

2.   DEFINITIONS

     The following capitalized terms used in the Plan have the respective
meanings set forth in this Section:

     (a)  Act: The Securities Exchange Act of 1934, as amended, or any successor
          thereto.
     (b)  Affiliate: With respect to the Company, any entity directly or
          indirectly controlling, controlled by, or under common control with,
          the Company or any other entity designated by the Board in which the
          Company or an Affiliate has an interest.
     (c)  Award: An Option, Stock Appreciation Right or Other Stock-Based Award
          granted pursuant to the Plan.
     (d)  Beneficial Owner: A "beneficial owner", as such term is defined in
          Rule 13d-3 under the Act (or any successor rule thereto).
     (e)  Board: The Board of Directors of the Company.
     (f)  Change in Control:

          The occurrence of any of the following events:

          (i)  any Person (other than a Person holding securities representing
               10% or more of the combined voting power of the Company's
               outstanding securities as of the Effective Date, or any Family
               Member of such a Person, the Company, any trustee or other
               fiduciary holding securities under an employee benefit plan of
               the Company, or any company owned, directly or indirectly, by the
               shareholders of the Company in substantially the same proportions
               as their ownership of stock of the Company), becomes the
               Beneficial Owner, directly or indirectly, of securities of the
               Company, representing 50% or more of the combined voting power of
               the Company's then-outstanding securities;


                                      A-1


          (ii) during any period of twenty-four consecutive months (not
               including any period prior to the Effective Date), individuals
               who at the beginning of such period constitute the Board, and any
               new director (other than (A) a director nominated by a Person who
               has entered into an agreement with the Company to effect a
               transaction described in Sections 2(f) (i) ,
         (iii) or (iv) of the Plan or (B) a director nominated by any Person
               (including the Company) who publicly announces an intention to
               take or to consider taking actions (including, but not limited
               to, an actual or threatened proxy contest) which if consummated
               would constitute a Change in Control) whose election by the Board
               or nomination for election by the Company's shareholders was
               approved in advance by a vote of at least two-thirds (2/3) of the
               directors then still in office who either were directors at the
               beginning of the period or whose election or nomination for
               election was previously so approved, cease for any reason to
               constitute at least a majority thereof; (iii) the consummation of
               any transaction or series of transactions under which the Company
               is merged or consolidated with any other company, other than a
               merger or consolidation which would result in the shareholders of
               the Company immediately prior thereto continuing to own (either
               by remaining outstanding or by being converted into voting
               securities of the surviving entity) more than 65% of the combined
               voting power of the voting securities of the Company or such
               surviving entity outstanding immediately after such merger or
               consolidation; or
          (iv) the Company undergoes a complete liquidation of the Company or an
               agreement for the sale or disposition by the Company of all or
               substantially all of the Company's assets, other than a
               liquidation of the Company into a wholly-owned subsidiary.
     (g)  Code: The Internal Revenue Code of 1986, as amended, or any successor
          thereto.
     (h)  Committee: The Compensation Committee of the Board.
     (i)  Company: Hovnanian Enterprises, Inc., a Delaware corporation.
     (j)  Disability: Inability of a Participant to perform in all material
          respects his duties and responsibilities to the Company, or any
          Subsidiary of the Company, by reason of a physical or mental
          disability or infirmity which inability is reasonably expected to be
          permanent and has continued (i) for a period of six consecutive months
          or (ii) such shorter period as the Board may reasonably determine in
          good faith. The Disability determination shall be in the sole
          discretion of the Board and a Participant (or his representative)
          shall furnish the Board with medical evidence documenting the
          Participant's disability or infirmity which is satisfactory to the
          Board.
     (k)  Effective Date: March 5,1999
     (l)  Fair Market Value: On a given date, the arithmetic mean of the high
          and low prices of the Shares as reported on such date on the Composite
          Tape of the principal national securities exchange on which such
          Shares are listed or admitted to trading, or, if no Composite Tape
          exists for such national securities exchange on such date, then on the
          principal national securities exchange on which such Shares

                                      A-2


          are listed or admitted to trading, or, if the Shares are not listed or
          admitted on a national securities exchange, the arithmetic mean of the
          per Share closing bid price and per Share closing asked price on such
          date as quoted on the National Association of Securities Dealers
          Automated Quotation System (or such market in which such prices are
          regularly quoted), or, if there is no market on which the Shares are
          regularly quoted, the Fair Market Value shall be the value established
          by the Committee in good faith. If no sale of Shares shall have been
          reported on such Composite Tape or such national securities exchange
          on such date or quoted on the National Association of Securities
          Dealer Automated Quotation System on such date, then the immediately
          preceding date on which sales of the Shares have been so reported or
          quoted shall be used.
     (m)  Family Member:
          (i)  any Person holding securities representing 10% or more of the
               combined voting power of the Company's outstanding securities as
               of the Effective Date;
          (ii) any spouse of such a person;
          (iii) any descendant of such a person
          (iv) any spouse of any descendant of such a person; or
          (v)  any trust for the benefit of any of the aforementioned persons.
     (n)  ISO: An Option that is also an incentive stock option granted pursuant
          to Section 6(d) of the Plan.
     (o)  LSAR: A limited stock appreciation right granted pursuant to Section
          7(d) of the Plan.
     (p)  Other Stock-Based Awards: Awards granted pursuant to Section 8 of the
          Plan.
     (q)  Option: A stock option granted pursuant to Section 6 of the Plan.
     (r)  Option Price: The purchase price per Share of an Option, as determined
          pursuant to Section 6(a) of the Plan.
     (s)  Participant: An employee, director or consultant who is selected by
          the Committee to participate in the Plan.
     (t)  Performance-Based Awards: Certain Other Stock-Based Awards granted
          pursuant to Section 8(b) of the Plan.
     (u)  Person: A "person", as such term is used for purposes of Section 13
          (d) or 14(d) of the Act (or any successor section thereto).
     (v)  Plan: The 1999 Hovnanian Enterprises, Inc. Stock Incentive Plan.
     (w)  Shares: Shares of common stock of the Company.
     (x)  Stock Appreciation Right: A stock appreciation right granted pursuant
          to Section 7 of the Plan.
     (y)  Subsidiary: A subsidiary corporation, as defined in Section 424(f) of
          the Code (or any successor section thereto)

                                      A-3


3.   SHARES SUBJECT TO THE PLAN

     The total number of Shares which may be issued under the Plan is 4,500,000.
The maximum number of Shares for which Options or Stock Appreciation Rights may
be granted during a calendar year to any Participant shall be 300,000. The
Shares may consist, in whole or in part, of unissued Shares or treasury Shares.
The issuance of Shares or the payment of cash upon the exercise of an Award
shall reduce the total number of Shares available under the Plan, as applicable.
Shares which are subject to Awards which terminate or lapse may be granted again
under the Plan.

4.   ADMINISTRATION

     The Plan shall be administered by the Committee, which may delegate its
duties and powers in whole or in part to any subcommittee thereof consisting
solely of at least two individuals who are each "non-employee directors" within
the meaning of Rule 16b-3 under the Act (or any successor rule thereto),
"outside directors" within the meaning of Section 162(m) of the Code (or any
successor section thereto) and "independent directors" within the meaning of the
applicable rules, if any, of any national securities exchange on which Shares
are listed or admitted to trading; provided, however, that any action permitted
to be taken by the Committee may be taken by the Board, in its discretion. The
Committee is authorized to interpret the Plan, to establish, amend and rescind
any rules and regulations relating to the Plan, and to make any other
determinations that it deems necessary or desirable for the administration of
the Plan. The Committee may correct any defect or omission or reconcile any
inconsistency in the Plan in the manner and to the extent the Committee deems
necessary or desirable. Any decision of the Committee in the interpretation and
administrations of the Plan, as described herein, shall lie within its sole and
absolute discretion and shall be final, conclusive and binding on all parties
concerned (including, but not limited to Participants and their beneficiaries or
successors). Determinations made by the Committee under the Plan need not be
uniform and may be made selectively among Participants, whether or not such
Participants are similarly situated. The Committee shall require payment of any
amount it may determine to be necessary to withhold for federal, state, local or
other, taxes as a result of the exercise or vesting of an Award. Unless the
Committee specifies otherwise, the Participant may elect to pay a portion or all
of such withholding taxes by (a) delivery in Shares or (b) having Shares
withheld by the Company from any Shares that would have otherwise been received
by the Participant. The number of Shares so delivered or withheld shall have an
aggregate Fair Market Value sufficient to satisfy the applicable withholding
taxes. If the chief executive officer of the Company is a member of the Board,
the Board by specific resolution may constitute such chief executive officer as
a committee of one which shall have the authority to grant Awards of up to an
aggregate of 300,000 Shares in each calendar year to Participants who are (i)
not subject to the rules promulgated under Section 16 of the Act (or any
successor section thereto) or (ii) covered employees (or anticipated to become
covered employees) as such term is defined in Section 162(m) of the Code;
provided, however, that such chief executive officer shall notify the Committee
of any such grants made pursuant to this Section 4.

                                      A-4


5.   LIMITATIONS

No Award may be granted under the Plan after the tenth anniversary of the
Effective Date, but Awards theretofore granted may extend beyond that date.

6.   TERMS AND CONDITIONS OF OPTIONS

Options granted under the Plan shall be, as determined by the Committee,
non-qualified or incentive stock options for federal income tax purposes, as
evidenced by the related Award agreements, and shall be subject to the foregoing
and the following terms and conditions and to such other terms and conditions,
not inconsistent therewith, as the Committee shall determine:

     (a) Option Price. The Option Price per Share shall be determined by the
Committee, but shall not be less than 100% of the Fair Market Value of the
Shares on the date an Option is granted.

     (b) Exercisability. Options granted under the Plan shall be exercisable at
such time and upon such terms and conditions as may be determined by the
Committee, but in no event shall an Option be exercisable more than ten years
after the date it is granted. The Committee may, in its discretion, accelerate
the date after which Options may be exercised in whole or in part. If the chief
executive officer of the Company is a member of the Board, the Board by specific
resolution may constitute such chief executive officer as a committee of one
which shall have the authority to accelerate the date after which Options may be
exercised in whole or in part.

     (c) Exercise of Options. Except as otherwise provided in the Plan or in an
Award agreement, an Option may be exercised for all, or from time to time any
part, of the Shares for which it is then exercisable. For purposes of Section 6
of the plan, the exercise date of an Option shall be the later of the date a
notice of exercise is received by the Company and, if applicable, the date
payment is received by the Company pursuant to clauses (i), (ii), (iii) or (iv)
in the following sentence. The purchase price for the Shares as to which an
Option is exercised shall be paid to the Company in full not later than at the
time that the Shares being purchased are delivered to or at the direction of the
Participant, in each case at the election of the Participant to the extent
permitted by law, (i) in cash, (ii) in Shares having a Fair Market Value equal
to the aggregate Option Price for the Shares being purchased and satisfying such
other requirements as may be imposed by the Committee; provided, that such
Shares have been held by the Participant for no less than six months, (iii)
partly in cash and partly in such Shares or (iv) through the delivery of
irrevocable instruments to a broker to deliver promptly to the Company an amount
equal to the aggregate option price for the shares being purchased. No
Participant shall have any rights to dividends or other rights of a stockholder
with respect to Shares subject to an Option until the Participant has given
written notice of exercise of the Option, paid in full for such Shares and, if
applicable, has satisfied any other conditions imposed by the Committee pursuant
to the Plan.

     (d) ISOs. The Committee may grant Options under the Plan that are intended
to be ISOs. Such ISOs shall comply with the requirements of Section 422 of the
Code (or any successor section thereto) . No ISO may be granted to any
Participant who at the time of such grant, owns more than ten percent of the
total combined voting power of all classes of

                                      A-5


stock of the Company or of any Subsidiary, unless (i) the Option Price for such
ISO is at least 110% of the Fair Market Value of a Share on the date the ISO is
granted and (ii) the date on which such ISO terminates is a date not later than
the day preceding the fifth anniversary of the date on which the ISO is granted.
Any Participant who disposes of Shares acquired upon the exercise of an ISO
either (i) within two years after the date of grant of such ISO or (ii) within
one year after the transfer of such Shares to the Participant, shall notify the
Company of such disposition and of the amount realized upon such disposition.

7.   TERMS AND CONDITIONS OF STOCK APPRECIATION RIGHTS

     (a) Grants. The Committee also may grant (i) a Stock Appreciation Right
independent of an Option or (ii) a Stock Appreciation Right in connection with
an Option, or a portion thereof. A Stock Appreciation Right granted pursuant to
clause (ii) of the preceding sentence (A) may be granted at the time the related
Option is granted or at any time prior to the exercise or cancellation of the
related Option, (B) shall cover the same Shares covered by an Option (or such
lesser number of Shares as the Committee may determine) and (C) shall be subject
to the same terms and conditions as such Option except for such additional
limitations as are contemplated by this Section 8 (or such additional
limitations as may be included in an Award agreement).

     (b) Terms. The exercise price per Share of a Stock Appreciation Right shall
be an amount determined by the Committee but in no event shall such amount be
less than the greater of (i) the Fair Market Value of a Share on the date the
Stock Appreciation Right is granted or, in the case of a Stock Appreciation
Right granted in conjunction with an Option, or a portion thereof, the Option
Price of the related Option and (ii) an amount permitted by applicable laws,
rules, by-laws or policies of regulatory authorities or stock exchanges. Each
Stock Appreciation Right granted independent of an Option shall entitle a
Participant upon exercise to an amount equal to (i) the excess of (A) the Fair
Market Value on the exercise date of one Share over (B) the exercise price per
Share, times (ii) the number of Shares covered by the Stock Appreciation Right.
Each Stock Appreciation Right granted in conjunction with an Option, or a
portion thereof, shall entitle a Participant to surrender to the Company the
unexercised Option, or any portion thereof, and to receive from the Company in
exchange therefor an amount equal to (i) the excess of (A) the Fair Market Value
on the exercise date of one Share over (B) the Option Price per Share, times
(ii) the number of Shares covered by the Option, or portion thereof, which is
surrendered. The date a notice of exercise is received by the Company shall be
the exercise date. Payment shall be made in Shares or in cash, or partly in
Shares and partly in cash (any such Shares valued at such Fair Market Value),
all as shall be determined by the Committee. Stock Appreciation Rights may be
exercised from time to time upon actual receipt by the Company of written notice
of exercise stating the number of Shares with respect to which the Stock
Appreciation Right is being exercised. No fractional Shares will be issued in
payment for Stock Appreciation Rights, but instead cash will be paid for a
fraction or, if the Committee should so determine, the number of Shares will be
rounded downward to the next whole Share.

     (c) Limitations. The Committee may impose, in its discretion, such
conditions upon the exercisability or transferability of Stock Appreciation
Rights as it may deem fit.

                                      A-6


     (d) Limited Stock Appreciation Rights. The Committee may grant LSARs that
are exercisable upon the occurrence of specified contingent events. Such LSARs
may provide for a different method of determining appreciation, may specify that
payment will be made only in cash and may provide that any related Awards are
not exercisable while such LSARS are exercisable. Unless the context otherwise
requires, whenever the term "Stock Appreciation Right" is used in the Plan, such
term shall include LSARs.

8.   OTHER STOCK-BASED AWARDS

     (a) Generally. The Committee, in its sole discretion, may grant Awards of
Shares, Awards of restricted Shares and Awards that are valued in whole or in
part by reference to, or are otherwise based on the Fair Market Value of, Shares
("Other Stock-Based Awards"). Such Other Stock-Based Awards shall be in such
form, and dependent on such conditions, as the Committee shall determine,
including, without limitation, the right to receive one or more Shares (or the
equivalent cash value of such Shares) upon the completion of a specified period
of service, the occurrence of an event and/or the attainment of performance
objectives. Other Stock-Based Awards may be granted alone or in addition to any
other Awards granted under the Plan. Subject to the provisions of the Plan, the
Committee shall determine to whom and when Other Stock-Based Awards will be
made, the number of Shares to be awarded under (or otherwise related to) such
Other Stock-Based Awards; whether such Other Stock-Based Awards shall be settled
in cash, Shares or a combination of cash and Shares; and all other terms and
conditions of such Awards (including, without limitation, the vesting provisions
thereof and provisions ensuring that all Shares so awarded and issued shall be
fully paid and non-assessable).

     (b) Performance-Based Awards. Notwithstanding anything to the contrary
herein, certain Other Stock-Based Awards granted under this Section 8 may be
granted in a manner which is deductible by the Company under Section 162(m) of
the Code (or any successor section thereto) ("Performance-Based Awards"). A
Participant's Performance-Based Award shall be determined based on the
attainment of written performance goals approved by the Committee for a
performance period established by the Committee (i) while the outcome for that
performance period is substantially uncertain and (ii) no more than 90 days
after the commencement of the performance period to which the performance goal
relates or, if less, the number of days which is equal to 25 percent of the
relevant performance period. The performance goals, which must be objective,
shall be based upon one or more of the following criteria: (i) consolidated
earnings before or after taxes (including earnings before interest, taxes,
depreciation and amortization); (ii) net income; (iii) operating income; (iv)
earnings per Share; (v) book value per Share; (vi) return on shareholders'
equity; (vii) expense management; (viii) return on investment; (ix) improvements
in capital structure; (x) profitability of an identifiable business unit or
product; (xi) maintenance or improvement of profit margins; (xii) stock price;
(xiii) market share; (xiv) revenues or sales; (xv) costs; (xvi) cash flow;
(xvii) working capital and (xviii) return on assets. The foregoing criteria may
relate to the Company, one or more of its Subsidiaries or one or more of its
divisions or units, or any combination of the foregoing, and may be applied on
an absolute basis and/or be relative to one or more peer group companies or
indices, or any combination thereof, all as the Committee shall determine. In
addition, to the degree consistent with Section 162(m) of the Code (or any
successor

                                      A-7


section thereto), the performance goals may be calculated without regard to
extraordinary items. The maximum amount of a Performance-Based Award during a
calendar year to any Participant shall be $2,000,000. The Committee shall
determine whether, with respect to a performance period, the applicable
performance goals have been met with respect to a given Participant and, if they
have, to so certify and ascertain the amount of the applicable Performance-Based
Award. No Performance-Based Awards will be paid for such performance period
until such certification is made by the Committee. The amount of the
Performance-Based Award actually paid to a given Participant may be less than
the amount determined by the applicable performance goal formula, at the
discretion of the Committee. The amount of the Performance-Based Award
determined by the Committee for a performance period shall be paid to the
Participant at such time as determined by the Committee in its sole discretion
after the end of such performance period; provided, however, that a Participant
may, if and to the extent permitted by the Committee and consistent with the
provisions of Section 162(m) of the Code, elect to defer payment of a
Performance-Based Award.

9.   ADJUSTMENTS UPON CERTAIN EVENTS

     Notwithstanding any other provisions in the Plan to the contrary, the
following provisions shall apply to all Awards granted under the Plan:

     (a) Generally. In the event of any change in the outstanding Shares after
the Effective Date by reason of any Share dividend or split, reorganization,
recapitalization, merger, consolidation, spin-off, combination or exchange of
Shares or other corporate exchange, any distribution to shareholders of Shares
other than regular cash dividends or any similar event, the Committee in its
sole discretion and without liability to any person may make such substitution
or adjustment, if any, as it deems to be equitable, as to (i) the number or kind
of Shares or other securities issued or reserved for issuance pursuant to the
Plan or pursuant to outstanding Awards, (ii) the Option Price and/or (iii) any
other affected terms of such Awards.

     (b) Change in Control. Except as otherwise provided in an Award agreement,
in the event of a Change in Control, the Committee in its sole discretion and
without liability to any person may take such actions, if any, as it deems
necessary or desirable with respect to any Award (including, without limitation,
(i) the acceleration of an Award, (ii) the payment of a cash amount in exchange
for the cancellation of an Award and/or (iii) the requiring of the issuance of
substitute Awards that will substantially preserve the value, rights and
benefits of any affected Awards previously granted hereunder) as of the date of
the consummation of the Change in Control.

10.  NO RIGHT TO EMPLOYMENT

     The granting of an Award under the Plan shall impose no obligation on the
Company or any Subsidiary to continue the employment of a Participant and shall
not lessen or affect the Company's or Subsidiary's right to terminate the
employment of such Participant.

                                      A-8


11.  SUCCESSORS AND ASSIGNS

     The Plan shall be binding on all successors and assigns of the Company and
a Participant; including without limitation, the estate of such Participant and
the executor, administrator or trustee of such estate, or any receiver or
trustee in bankruptcy or representative of the Participant's creditors.

12.  NONTRANSFERABILITY OF AWARDS

     Unless otherwise determined by the Committee, an Award shall not be
transferable or assignable by the Participant otherwise than by will or by the
laws of descent and distribution. Notwithstanding the foregoing, a Participant
may transfer an option (other than an ISO) in whole or in party by gift or
domestic relations order to a family member of the Participant (a "Permitted
Transferee") and, following any such transfer such option or portion thereof
shall be exercisable only by the Permitted Transferee, provided that no such
option or portion thereof is transferred for value, and provided further that,
following any such transfer, neither such option or any portion thereof nor any
right hereunder shall be transferable other than to the Participant or otherwise
than by will or the laws of descent and distribution or be subject to
attachment, execution or other similar process. For purposes of this Section 12,
"family member" includes any child, stepchild, grandchild, parent, stepparent,
grandparent, spouse, former spouse, sibling, niece, nephew, mother-in-law,
father-in-law, son-in-law, daughter-in-law, brother-in-law or sister-in-law,
including adoptive relationships, any person sharing the Participant's household
(other than a tenant or employee), trust in which these persons have more than
fifty percent of the beneficial interest, a foundation in which these persons
(or the Participant) control the management of assets and any other entity in
which these persons (or the Participant) own more than fifty percent of the
voting interests. An Award exercisable after the death of a Participant may be
exercised by the legatees, personal representatives or distributees of the
Participant.

13.  AMENDMENTS OR TERMINATION

     The Board may amend, alter or discontinue the Plan, but no amendment,
alteration or discontinuation shall be made which, (a) without the approval of
the shareholders of the Company, would (except as is provided in the Plan for
adjustments in certain events), increase the total number of Shares reserved for
the purposes of the Plan or change the maximum number of Shares for which Awards
may be granted to any Participant or (b) without the consent of a Participant,
would impair any of the rights or obligations under any Award theretofore
granted to such Participant under the Plan; provided, however, that the
Committee may amend the Plan in such manner as it deems necessary to permit the
granting of Awards meeting the requirements of the Code or other applicable
laws. Notwithstanding anything to the contrary herein, the Board may not amend,
alter or discontinue the provisions relating to Section 9(b) of the Plan after
the occurrence of a Change in Control.

                                      A-9


14.  INTERNATIONAL PARTICIPANTS

     With respect to Participants who reside or work outside the United States
of America and who are not (and who are not expected to be) `covered employees'
within the meaning of Section 162(m) of the Code, the Committee may, in its sole
discretion, amend the terms of the Plan or Awards with respect to such
Participants in order to conform such terms with the requirements of local law.

15.  CHOICE OF LAW

     The Plan shall be governed by and construed in accordance with the laws of
the State of Delaware.

16.  EFFECTIVENESS OF THE PLAN

     The Plan shall be effective as of the Effective Date. If the Plan is not
approved by the shareholders of the Company prior to the first anniversary of
the Effective Date, no Awards may be granted thereafter.

                                      A-10


                                                                      APPENDIX B

                           HOVNANIAN ENTERPRISES, INC.
                   SENIOR EXECUTIVE SHORT-TERM INCENTIVE PLAN
                            (AS AMENDED AND RESTATED)

1.   PURPOSE.

     The purpose of the Senior Executive Short-Term Incentive Plan (the "Plan")
is to advance the interests of K. Hovnanian (the "Company"), and its
shareholders by providing incentives in the form of periodic bonus awards
("Awards") to certain senior executive employees of the Company and its
affiliates, thereby motivating such executives to attain corporate performance
goals articulated under the Plan.

2.   ADMINISTRATION.

     (a) The Plan shall be administered by two or more individuals who are each
"non-employee directors" within the meaning of Rule 16b-3 under the Securities
Exchange Act of 1934, as amended or any successor thereto, "outside directors"
as defined under Section 162(m) of the Internal Revenue Code of 1986, as amended
(the "Code"), and "independent directors" within the meaning of the applicable
rules, if any, of any national securities exchange on which shares of common
shares of common stock of the Company are listed or admitted to trading, unless
otherwise determined by the Company's Board of Directors to act as the committee
(the "Committee").

     (b) The Committee shall have the exclusive authority to select the senior
executives to be granted Awards under the Plan, to determine the size and terms
of the Award (subject to the limitations imposed on Awards in Section 4 below),
to modify the terms of any of the Award that has been granted (except for any
modification that would increase the amount of the Award payable to an
executive), to determine the time when Awards will be made and the performance
period to which they relate, to establish performance objectives in respect of
such performance periods, and to certify that such performance objectives were
attained; provided, however, that any such action shall be consistent with the
applicable provisions of Section 162(m) of the Code. The Committee is authorized
to interpret the plan, to establish, amend and rescind any rules and regulations
relating to the Plan, and to make any other determinations that it deems
necessary or desirable for the administration of the Plan. The Committee may
correct any defect or supply any omission or reconcile any inconsistency in the
Plan in the manner and to the extent the Committee deems necessary or desirable.
Any decision of the Committee in the interpretation and administration of the
Plan, as described herein, shall be final, conclusive and binding on all parties
concerned.

3.   PARTICIPATION.

     Awards may be granted to senior executives of the Company and its
affiliates who are "covered employees", as defined in Section 162(m) of the
Code, or who the Committee anticipates may become covered employees. An
Executive to whom an Award is granted shall be a "Participant".

                                      B-1


4.   AWARDS UNDER THE PLAN.

     (a) A Participant's Award shall be determined based on the attainment of
written performance goals approved by the Committee in respect of a specified
period of service (a "performance period'), which is established by the
Committee (i) while the outcome for that performance period is substantially
uncertain and (ii) not more than 90 days after the commencement of that
performance period or, if less, the number of days which is equal to 25 percent
of that performance period. The performance goals shall be based upon one or
more of the following criteria: (i) earnings before or after taxes (including
earnings before interest, taxes, depreciation and amortization); (ii) net
income; (iii) operating income; (iv) earnings per share; (v) book value per
share; (vi) return on stockholders' equity; (vii) expense management; (viii)
return on investment before or after the cost of capital; (ix) improvements in
capital structure; (x) profitability of an identifiable business unit or
product; (xi) maintenance or improvement of profit margins; (xii) stock price;
(xiii) market share; (xiv) revenues or sales; (xv) costs; (xvi) cash flow;
(xvii) working capital; (xviii) changes in net assets (whether or not multiplied
by a constant percentage intended to represent to cost of capital); and (xix)
return on assets. The foregoing criteria may relate to the Company, one or more
of its affiliates or one or more of its divisions or units, or any combination
of the foregoing, and may be applied on an absolute basis and/or be relative to
one or more peer group companies or other indices, or any combination thereof,
all as the Committee shall determine. In addition, to the degree consistent with
Section 162(m) of the Code, the performance goals may be calculated without
regard to extraordinary items. In any event, the performance goals shall be
based on an objective formula or standard. The maximum amount of an Award to any
Participant with respect to a fiscal year of the Company shall be $10,000,000.

     (b) The Committee shall determine whether the specified performance goals
have been met with respect to any Participant and, if such goals have been met,
shall so certify and shall ascertain the amount of the applicable Award. No
Awards will be paid for any performance period until such applicable
certification is made by the Committee. The amount of the Award actually paid to
any Participant may, at the discretion of the Committee, be less than the amount
determined by the applicable performance goal formula. The amount of the Award
determined by the Committee in respect of a performance period shall be paid to
the Participant at such time after the end of such performance period as shall
be determined by the Committee in its sole discretion; provided, however, that a
Participant may, if and to the extent permitted by the Committee, elect to defer
receipt of an Award.

     (c) The provisions of the Section 4 shall be administered and interpreted
in accordance with Section 162(m) of the Code and all supporting regulations to
ensure the deductibility by the Company or any of its affiliates of the payment
of Awards.

     (d) The Committee shall determine, in its discretion, whether an Award
shall be payable in cash, common stock of the Company, or a combination thereof
)which may include, without limitation, permitting a Participant to elect, in
the calendar year prior to the year in which an Award may otherwise become
payable to a Participant under the Plan, to defer receipt of all or any portion
of such Award into a right to receive shares of common stock of the Company at a
future date); provided, however, that the total number of shares of common stock
of the Company that may be issued under the Plan is 2,500,000.

                                      B-2


5.   AMENDMENT AND TERMINATION OF THE PLAN.

     (a) The Committee may at any time, or from time to time, suspend or
terminate the Plan in whole or in part or amend it in such respects as the
Committee may deem appropriate.

     (b) No amendment, suspension or termination of the Plan shall, without the
Participant's consent, impair any of the rights or obligations under any Award
theretofore granted to a Participant under the Plan.

6.   MISCELLANEOUS PROVISIONS.

     (a) Determination made by the Committee under the Plan need not be uniform
and may be made selectively among eligible individuals under the Plan, whether
or not such eligible individuals are similarly situated. Neither the Plan nor
any action taken hereunder shall be construed as giving any right to be retained
as an employee of the Company or any affiliate thereof.

     (b) A Participant's rights or interest under the Plan may not be assigned
or transferred, hypothecated or encumbered in whole or in part either directly
or by operation of law or otherwise (except in the event of a Participant's
death) including, but not by way of limitation, execution, levy, garnishment,
attachment, pledge, bankruptcy or in any other manner; provided, however, that,
subject to applicable law, any amounts payable to any Participant hereunder are
subject to reduction to satisfy any liabilities owed to the Company or any of
its affiliates by the Participant. Any attempted assignment or transfer,
hypothecation or encumbrance shall be void and of no effect.

     (c) The Company and its affiliates shall have the right to deduct from any
payment made under the Plan any federal, state, local or foreign income and
other taxes required by law to be withheld with respect to such payment.

     (d) Each person who is or at any time serves as a member of the Committee
or the Company's Board of Directors shall be indemnified and held harmless by
the Company against and from: (i) any loss, cost, liability or expense that may
be imposed upon or reasonably incurred by such person in connection with or
resulting from any claim, action, suit or proceeding to which such person may be
a party or in which such person may be involved by reason of any action or
failure to act under the Plan; and (ii) any and all amounts paid by such person
in satisfaction of judgment in any such action, suit or proceeding relating to
the Plan. Each person covered by this indemnification shall give the Company an
opportunity, at its own expense, to handle and defend the same before such
person undertakes to handle and defend it on such person's own behalf. The
foregoing right of indemnification shall not be exclusive of any other rights of
indemnification to which such persons may be entitled under the bylaws of the
Company as a matter of law, or otherwise, or any power that the Company may have
to indemnify such person or hold such person harmless.

                                      B-3


     (e) Each member of the Committee and the Company's Board of Directors shall
be fully justified in relying or acting in good faith upon any report made by to
independent public accountants of, or counsel for, the Company and upon any
other information furnished in connection with the Plan. In no event shall any
person who is or shall have been a member of the Committee or the Company's
Board of Directors be liable for any determination made or other action taken or
any failure to act in reliance upon any such report or information or for any
action taken, including without limitation the furnishing of information, or
failure to act, if in good faith.

     (f) All matters relating to the Plan or to Awards granted hereunder shall
be governed by the laws of the State of New York without regard to its conflict
of laws principles.

     (g) The Plan shall be effective as of November 1, 1999. However, if the
Plan is not approved, prior to the payment of any Awards, by the affirmative
vote of holders of a majority of the shares of the Company present or
represented by proxy without payment therefor and entitled to vote, the Plan
shall terminate and all Awards granted thereunder shall terminate.


                                      B-4


                                                                      APPENDIX C

                           HOVNANIAN ENTERPRISES, INC
               AUDIT COMMITTEE OF THE BOARD OF DIRECTORS CHARTER

I.   PURPOSE

     The Audit Committee (the "Committee") shall:
A.   Provide assistance to the Board of Directors in fulfilling its
     responsibility to the shareholders, potential shareholders and investment
     community with respect to its oversight of:

     (i) The quality and integrity of the corporation's financial statements;
    (ii) The corporation's compliance wit legal and regulatory requirements;
   (iii) The independent auditor's qualifications and independence; and
    (iv) The performance of the corporation's internal audit function and
         independent auditors.

B.   Prepare the Audit Committee report that SEC rules require be included in
     the corporation's annual proxy statement.

II. STRUCTURE AND OPERATIONS

COMPOSITION AND QUALIFICATIONS

     The Committee shall be comprised of three or more members of the Board of
Directors, each of whom is determined by the Board of Directors to be
"independent" under the rules of the New York Stock Exchange, Inc. and the
Sarbanes-Oxley Act. No member of the Committee may serve on the audit committee
of more than three public companies, including the corporation, unless the Board
of Directors (i) determines that such simultaneous service would not impair the
ability of such member to effectively serve on the Committee and (ii) discloses
such determination in the annual proxy statement.

     All members of the Committee shall have a working familiarity with basic
finance and accounting practices and at least one member must be a "financial
expert" under the requirements of the Sarbanes-Oxley Act. Committee members may
enhance their familiarity with finance and accounting by participating in
educational programs conducted by the corporation or by an outside consultant.

     No member of the Committee shall receive compensation other than (i)
director's fees for service as a director of the corporation, including
reasonable compensation for serving on the Committee and regular benefits that
other directors receive and (ii) a pension or similar compensation for past
performance, provided that such compensation is not conditioned on continued or
future service to the corporation.

APPOINTMENT AND REMOVAL

     The members of the Committee shall be appointed by the Board of Directors
and shall serve until such member's successor is duly elected and qualified or
until such member's earlier resignation or removal. The members of the Committee
may be removed, with or without cause, by a majority vote of the Board of
Directors.

                                      C-1


CHAIRMAN

     Unless a Chairman is elected by the full Board of Directors, the members of
the Committee shall designate a Chairman by the majority vote of the full
Committee membership. The Chairman shall be entitled to cast a vote to resolve
any ties. The Chairman will chair all regular sessions of the Committee and set
the agendas for Committee meetings.

III. MEETINGS

     The Committee shall meet at least quarterly, or more frequently as
circumstances dictate. As part of its goal to foster open communication, the
Committee shall periodically meet separately with each of management, the
director of the internal auditing department and the independent auditors to
discuss any matters that the Committee or each of these groups believe would be
appropriate to discuss privately. In addition, the Committee should meet with
the independent auditors and management quarterly to review the corporation's
financial statements in a manner consistent with that outlined in Section IV of
this Charter. The Chairman of the Board or any member of the Committee may call
meetings of the Committee. All meetings of the Committee may be held
telephonically.

     All non-management directors that are not members of the Committee may
attend meetings of the Committee but may not vote. Additionally, the Committee
may invite to its meetings any director, management of the corporation and such
other persons as it deems appropriate in order to carry out its
responsibilities. The Committee may also exclude from its meetings any persons
it deems appropriate in order to carry out its responsibilities.

IV.  RESPONSIBILITIES AND DUTIES

     The following functions shall be the common recurring activities of the
Committee in carrying out its responsibilities outlined in Section I of this
Charter. These functions should serve as a guide with the understanding that the
Committee may carry out additional functions and adopt additional policies and
procedures as may be appropriate in light of changing business, legislative,
regulatory, legal or other conditions. The Committee shall also carry out any
other responsibilities and duties delegated to it by the Board of Directors from
time to time related to the purposes of the Committee outlined in Section I of
this Charter.

     The Committee, in discharging its oversight role, is empowered to study or
investigate any matter of interest or concern that the Committee deems
appropriate. In this regard, the Committee shall have the authority to retain
outside legal, accounting or other advisors for this purpose, including the
authority to approve the fees payable to such advisors and any other terms of
retention. The Committee shall be given full access to the corporation's
internal audit group, Board of Directors, corporate executives and independent
accountants as necessary to carry out these responsibilities. While acting
within the scope of its stated purpose, the Committee shall have all the
authority of the Board of Directors.

                                      C-2


     Notwithstanding the foregoing, the Committee is not responsible for
certifying the corporation's financial statements or guaranteeing the auditor's
report. The fundamental responsibility for the corporation's financial
statements and disclosures rests with management and the independent auditors.

DOCUMENTS/REPORTS REVIEW

1.   Review with management and the independent auditors prior to public
dissemination the corporation's annual audited financial statements and
quarterly financial statements, including the corporation's disclosures under
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and a discussion with the independent auditors of the matters
required to be discussed by Statement of Auditing Standards No. 61.

2.   Review and discuss with management and the independent auditors the
corporation's earnings press releases (paying particular attention to the use of
any "pro forma" or "adjusted" non-GAAP information), as well as financial
information and earnings guidance provided to analysts and rating agencies. The
Committee's discussion in this regard may be general in nature (i.e., discussion
of the types of information to be disclosed and the type of presentation to be
made) and need not take place in advance of each earnings release or each
instance in which the corporation may provide earnings guidance.

3.   Perform any functions required to be performed by it or otherwise
appropriate under applicable law, rules or regulations, the corporation's
by-laws and the resolutions or other directives of the Board, including review
of any certification required to be reviewed in accordance with applicable law
or regulations of the SEC.

INDEPENDENT AUDITORS

4.   Retain and terminate independent auditors and approve all audit engagement
fees and terms.

5.   Inform each registered public accounting firm performing work for the
corporation that such firm shall report directly to the Committee.

6.   Oversee the work of any registered public accounting firm employed by the
corporation, including the resolution of any disagreement between management and
the auditor regarding financial reporting, for the purpose of preparing or
issuing an audit report or related work.

7.   Approve in advance any significant audit or non-audit engagement or
relationship between the corporation and the independent auditors, other than
"prohibited non-auditing services."

     The following shall be "prohibited non-auditing services": (i) bookkeeping
or other services related to the accounting records or financial statements of
the audit client; (ii) financial information systems design and implementation;
(iii) appraisal or valuation services, providing fairness opinions or preparing
contribution-in-kind reports; (iv) actuarial services; (v) internal audit
outsourcing services; (vi) management functions or human resources; (vii) broker
or dealer, investment adviser or investment banking services; (viii) legal
services and expert services unrelated to the audit; and (ix) any other service
that the Public Company Accounting Oversight Board prohibits through regulation.

                                      C-3


     Notwithstanding the foregoing, pre-approval is not necessary for minor
audit services if: (i) the aggregate amount of all such non-audit services
provided to the corporation constitutes not more than five percent of the total
amount of revenues paid by the corporation to its auditor during the fiscal year
in which the non-audit services are provided; (ii) such services were not
recognized by the corporation at the time of the engagement to be non-audit
services; and (iii) such services are promptly brought to the attention of the
Committee and approved prior to the completion of the audit by the Committee or
by one or more members of the Committee who are members of the Board to whom
authority to grant such approvals has been delegated by the Committee. The
Committee may delegate to one or more of its members the authority to approve in
advance all significant audit or non-audit services to be provided by the
independent auditors so long as it is presented to the full Committee at a later
time.

8.   Review, at least annually, the qualifications, performance and independence
of the independent auditors. In conducting its review and evaluation, the
Committee should:

     (a)  Obtain and review a report by the corporation's independent auditor
          describing: (i) the auditing firm's internal quality-control
          procedures; (ii) any material issues raised by the most recent
          internal quality-control review, or peer review, of the auditing firm,
          or by any inquiry or investigation by governmental or professional
          authorities, within the preceding five years, respecting one or more
          independent audits carried out by the auditing firm, and any steps
          taken to deal with any such issues; and (iii) to assess the auditor's
          independence, all relationships between the independent auditor and
          the corporation;
     (b)  Ensure the rotation of the lead audit partner at least every five
          years, and consider whether there should be regular rotation of the
          audit firm itself.
     (c)  Confirm with any independent auditor retained to provide audit
          services for any fiscal year that the lead (or coordinating) audit
          partner (having primary responsibility for the audit), or the audit
          partner responsible for reviewing the audit, has not performed audit
          services for the corporation in each of the five previous fiscal years
          of that corporation.
     (d)  Take into account the opinions of management and the corporation's
          internal auditors.

FINANCIAL REPORTING PROCESS

9.   In consultation with the independent auditors, management and the internal
auditors, review the integrity of the corporation's financial reporting
processes, both internal and external. In that connection, the Committee should
obtain and discuss with management and the independent auditor reports from
management and the independent auditor regarding:

     (i)  all critical accounting policies and practices to be used by the
          corporation;
    (ii)  prepared bymanagement and/or the independent auditor setting forth
          significant financial reporting issues and judgments made in
          connection with the preparation of the financial statements, including
          all alternative treatments of financial information within generally
          accepted accounting principles that have been discussed with the
          corporation's management, the ramifications of the use of the
          alternative disclosures and treatments, and the treatment preferred by
          the independent auditor;

                                      C-4


    (iii) major issues regarding accounting principles and financial statement
          presentations, including any significant changes in the corporation's
          selection or application of accounting principles;
    (iv)  major issues as to the adequacy of the corporation's internal controls
          and any specific audit steps adopted in light of material control
          deficiencies; and
     (v)  any other material written communications between the independent
          auditor and the corporation's management.

10.  Review periodically the effect of regulatory and accounting initiatives, as
well as off-balance sheet structures, on the financial statements of the
corporation.

11.  Review with the independent auditor (i) any audit problems or other
difficulties encountered by the auditor in the course of the audit process,
including any restrictions on the scope of the independent auditor's activities
or on access to requested information, and any significant disagreements with
management and (ii) management's responses to such matters. Without excluding
other possibilities, the Committee may wish to review with the independent
auditor (i) any accounting adjustments that were noted or proposed by the
auditor but were "passed" (as immaterial or otherwise), (ii) any communications
between the audit team and the audit firm's national office respecting auditing
or accounting issues presented by the engagement and (iii) any "management" or
"internal control" letter issued, or proposed to be issued, by the independent
auditor to the corporation.

12.  Review and discuss with the independent auditor the responsibilities,
budget and staffing of the corporation's internal audit function.

LEGAL COMPLIANCE / GENERAL

13.  Review periodically, with the corporation's counsel, any legal matter that
could have a significant impact on the corporation's financial statements.

14.  Discuss with management and the independent auditors the corporation's
guidelines and policies with respect to risk assessment and risk management. The
Committee should discuss the corporation's major financial risk exposures and
the steps management has taken to monitor and control such exposures.

15.  Set clear hiring policies for employees or former employees of the
independent auditors. At a minimum, these policies should provide that any
registered public accounting firm may not provided audit services to the
corporation if the CEO, controller, CFO, chief accounting officer or any person
serving in an equivalent capacity for the corporation was employed by the
registered public accounting firm and participated in the audit of the
corporation within one year of the initiation of the current audit.

16.  Establish procedures for: (i) the receipt, retention and treatment of
complaints received by the corporation regarding accounting, internal accounting
controls, or auditing matters; and (ii) the confidential, anonymous submission
by employees of the corporation of concerns regarding questionable accounting or
auditing matters.

                                      C-5


REPORTS

17.  Prepare all Audit Committee reports required to be included in the
     corporation's proxy statement, pursuant to and in accordance with
     applicable rules and regulations of the SEC.

18.  Report regularly to the full Board of Directors including:

     (i)  with respect to any issues that arise with respect to the quality or
          integrity of the corporation's financial statements, the corporation's
          compliance with legal or regulatory requirements, the performance and
          independence of the corporation's independent auditors or the
          performance of the internal audit function;
    (ii)  reporting all meetings of the Committee; and
   (iii)  with respect to such other matters as are relevant to the Committee's
          discharge of its responsibilities.

     The Committee shall provide such recommendations as the Committee may deem
appropriate. The report to the Board of Directors may take the form of an oral
report by the Chairman or any other member of the Committee designated by the
Committee to make such report.

19.  Maintain minutes or other records of meetings and activities of the
     Committee.

V.   ANNUAL PERFORMANCE EVALUATION

     The Committee shall perform a review and evaluation, at least annually, of
the performance of the Committee and its members, including by reviewing the
compliance of the Committee with this Charter. In addition, the Committee shall
review and reassess, at least annually, the adequacy of this Charter and
recommend to the Board of Directors any improvements to this Charter that the
Committee considers necessary or valuable. The Committee shall conduct such
evaluations and reviews in such manner as it deems appropriate.


                                      C-6





























                                                                             
                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                              ZHVA12

                                                                PROXY

                                                     HOVNANIAN ENTERPRISES, INC.


                                                        CLASS A COMMON STOCK

                                     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby constitutes and appoints Peter S. Reinhart and Paul W. Buchanan, and each of them, his true and lawful agents
and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN
ENTERPRISES, INC. to be held in the Boardroom of Simpson Thacher & Bartlett, 425 Lexington Ave., 30th floor, New York, N.Y. 10017,
at 10:30 a.m. on March 7, 2003, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy
Statement dated February 3, 2003 and upon all other matters properly coming before said meeting.




-------------                                                                                                          -------------
 SEE REVERSE                                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE                               SEE REVERSE
    SIDE                                                                                                                   SIDE
-------------                                                                                                          -------------





                                                                             

HOVNANIAN ENTERPRISES, INC.
C/O EQUISERVE TRUST COMPANY N.A.
P.O. BOX 8694
EDISON, NJ 08818-8694


                                                        VOTER CONTROL NUMBER

                                                    ----------------------------


                                                    ----------------------------
                                          YOUR VOTE IS IMPORTANT. PLEASE VOTE IMMEDIATELY.

  ------------------------------------------------------                    ------------------------------------------------------

              VOTE-BY-TELEPHONE                                                               VOTE-BY-INTERNET
  ------------------------------------------------------         OR         ------------------------------------------------------
   1. LOG ON TO THE INTERNET AND GO TO                                       1. CALL TOLL-FREE
      HTTP://WWW.EPROXYVOTE.COM/HOV.                                            1-877-PRX-VOTE (1-877-779-8683)

   2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE                           2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE AND
      AND FOLLOW THE EASY STEPS OUTLINED ON THE SECURED                         FOLLOW THE EASY RECORDED INSTRUCTIONS.
      WEBSITE.
  ------------------------------------------------------                    ------------------------------------------------------
                                           IF YOU VOTE OVER THE INTERNET OR BY TELEPHONE,
                                                   PLEASE DO NOT MAIL YOUR CARD.



                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                              ZHVA11


    PLEASE MARK
[X] VOTES AS IN
    THIS EXAMPLE.                                                                                                          -------


THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED (1) FOR THE ELECTION OF THE NOMINEES OF THE BOARD OF DIRECTORS; (2) FOR THE
RATIFICATION OF THE SELECTION OF ERNST & Young LLP as independent accountants; (3) FOR THE APPROVAL OF THE COMPANY'S AMENDED 1999
STOCK INCENTIVE PLAN; (4) FOR THE APPROVAL OF THE COMPANY'S AMENDED SENIOR EXECUTIVE SHORT-TERM INCENTIVE PLAN; AND (5) ON ANY OTHER
MATTERS IN ACCORDANCE WITH THE DISCRETION OF THE NAMED ATTORNEYS AND AGENTS, IF NO INSTRUCTIONS TO THE CONTRARY ARE INDICATED IN
ITEMS (1), (2), (3), (4) AND (5) .

                                                                                                              FOR   AGAINST  ABSTAIN
1. Election of Directors.                                  2. Ratification of the selection of Ernst & Young  [ ]     [ ]      [ ]
   NOMINEES: (01) K. Hovnanian, (02) A. Hovnanian,            LLP as independent accountants for the year
   (03) G. DeCesaris, Jr. (04) A. Greenbaum,                  ended October  31, 2003.
   (05) D. McDonald, (06) J. Robbins,                      3. For the approval of the Company's amended 1999  [ ]     [ ]      [ ]
   (07) J. Sorsby, (08) S. Weinroth, (09) E. Kangas           Stock Incentive Plan.
                                                           4. For the approval of the Company's amended
              FOR [ ]     [ ] WITHHELD                        Senior Executive Short-Term Incentive Plan.     [ ]     [ ]      [ ]

    [ ]                                                    5. In their discretion, upon other matters as may
       ----------------------------------------               properly come before the meeting.
       For all nominees except as written above


                                                              MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT                    [ ]

                                                              MARK HERE IF YOU PLAN TO ATTEND THE MEETING                      [ ]

                                                           Please mark, sign, date and return the proxy card promptly using the
                                                           enclosed envelope. This Proxy must be signed exactly as name appears
                                                           hereon. Executors, administrators, trustees, etc., should give full title
                                                           as such. If the signer is a corporation, please sign full corporate name
                                                           by duly authorized officer.


Signature:                                      Date:              Signature:                                      Date:
          -------------------------------------      ------------            -------------------------------------      -----------






























                                                                             
                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                              ZHVB12

                                                                PROXY

                                                     HOVNANIAN ENTERPRISES, INC.


                                                        CLASS B COMMON STOCK

                                     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby constitutes and appoints Peter S. Reinhart and Paul W. Buchanan, and each of them, his true and lawful agents
and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN
ENTERPRISES, INC. to be held in the Boardroom of Simpson Thacher & Bartlett, 425 Lexington Ave., 30th floor, New York, N.Y. 10017,
at 10:30 a.m. on March 7, 2003, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy
Statement dated February 3, 2003 and upon all other matters properly coming before said meeting.




-------------                                                                                                          -------------
 SEE REVERSE                                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE                               SEE REVERSE
    SIDE                                                                                                                   SIDE
-------------                                                                                                          -------------





                                                                             

HOVNANIAN ENTERPRISES, INC.
C/O EQUISERVE TRUST COMPANY N.A.
P.O. BOX 8694
EDISON, NJ 08818-8694


                                                        VOTER CONTROL NUMBER

                                                    ----------------------------


                                                    ----------------------------
                                          YOUR VOTE IS IMPORTANT. PLEASE VOTE IMMEDIATELY.

  ------------------------------------------------------                    ------------------------------------------------------

              VOTE-BY-TELEPHONE                                                               VOTE-BY-INTERNET
  ------------------------------------------------------         OR         ------------------------------------------------------
   1. LOG ON TO THE INTERNET AND GO TO                                       1. CALL TOLL-FREE
      HTTP://WWW.EPROXYVOTE.COM/HOV.                                            1-877-PRX-VOTE (1-877-779-8683)

   2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE                           2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE AND
      AND FOLLOW THE EASY STEPS OUTLINED ON THE SECURED                         FOLLOW THE EASY RECORDED INSTRUCTIONS.
      WEBSITE.
  ------------------------------------------------------                    ------------------------------------------------------
                                           IF YOU VOTE OVER THE INTERNET OR BY TELEPHONE,
                                                   PLEASE DO NOT MAIL YOUR CARD.



                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                              ZHVB11


    PLEASE MARK
[X] VOTES AS IN
    THIS EXAMPLE.                                                                                                          -------


THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED (1) FOR THE ELECTION OF THE NOMINEES OF THE BOARD OF DIRECTORS; (2) FOR THE
RATIFICATION OF THE SELECTION OF ERNST & YOUNG LLP AS INDEPENDENT ACCOUNTANTS; (3) FOR THE APPROVAL OF THE COMPANY'S AMENDED 1999
STOCK INCENTIVE PLAN; (4) FOR THE APPROVAL OF THE COMPANY'S AMENDED SENIOR EXECUTIVE SHORT-TERM INCENTIVE PLAN; AND (5) ON ANY OTHER
MATTERS IN ACCORDANCE WITH THE DISCRETION OF THE NAMED ATTORNEYS AND AGENTS, IF NO INSTRUCTIONS TO THE CONTRARY ARE INDICATED IN
ITEMS (1), (2), (3), (4) AND (5) .

                                                                                                              FOR   AGAINST  ABSTAIN
1. Election of Directors.                                  2. Ratification of the selection of Ernst & Young  [ ]     [ ]      [ ]
   NOMINEES: (01) K. Hovnanian, (02) A. Hovnanian,            LLP as independent accountants for the year
   (03) G. DeCesaris, Jr. (04) A. Greenbaum,                  ended October  31, 2003.
   (05) D. McDonald, (06) J. Robbins,                      3. For the approval of the Company's amended 1999  [ ]     [ ]      [ ]
   (07) J. Sorsby, (08) S. Weinroth, (09) E. Kangas           Stock Incentive Plan.
                                                           4. For the approval of the Company's amended
              FOR [ ]     [ ] WITHHELD                        Senior Executive Short-Term Incentive Plan.     [ ]     [ ]      [ ]

    [ ]                                                    5. In their discretion, upon other matters as may
       ----------------------------------------               properly come before the meeting.
       For all nominees except as written above


                                                              MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT                    [ ]

                                                              MARK HERE IF YOU PLAN TO ATTEND THE MEETING                      [ ]

                                                           Please mark, sign, date and return the proxy card promptly using the
                                                           enclosed envelope. This Proxy must be signed exactly as name appears
                                                           hereon. Executors, administrators, trustees, etc., should give full title
                                                           as such. If the signer is a corporation, please sign full corporate name
                                                           by duly authorized officer.


Signature:                                      Date:              Signature:                                      Date:
          -------------------------------------      ------------            -------------------------------------      -----------































                                                                             
                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                             ZHVN112

                                                                PROXY

                                                     HOVNANIAN ENTERPRISES, INC.


                                              NOMINEE HOLDER OF CLASS B COMMON STOCK

                                     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby constitutes and appoints Peter S. Reinhart and Paul W. Buchanan, and each of them, his true and lawful agents
and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN
ENTERPRISES, INC. to be held in the Boardroom of Simpson Thacher & Bartlett, 425 Lexington Ave., 30th floor, New York, N.Y. 10017,
at 10:30 a.m. on March 7, 2003, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy
Statement dated February 3, 2003 and upon all other matters properly coming before said meeting.




-------------                                                                                                          -------------
 SEE REVERSE                                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE                               SEE REVERSE
    SIDE                                                                                                                   SIDE
-------------                                                                                                          -------------





                                                                             

HOVNANIAN ENTERPRISES, INC.
C/O EQUISERVE TRUST COMPANY N.A.
P.O. BOX 8694
EDISON, NJ 08818-8694


                                                        VOTER CONTROL NUMBER

                                                    ----------------------------


                                                    ----------------------------
                                          YOUR VOTE IS IMPORTANT. PLEASE VOTE IMMEDIATELY.

  ------------------------------------------------------                    ------------------------------------------------------

              VOTE-BY-TELEPHONE                                                               VOTE-BY-INTERNET
  ------------------------------------------------------         OR         ------------------------------------------------------
   1. LOG ON TO THE INTERNET AND GO TO                                       1. CALL TOLL-FREE
      HTTP://WWW.EPROXYVOTE.COM/HOV.                                            1-877-PRX-VOTE (1-877-779-8683)

   2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE                           2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE AND
      AND FOLLOW THE EASY STEPS OUTLINED ON THE SECURED                         FOLLOW THE EASY RECORDED INSTRUCTIONS.
      WEBSITE.
  ------------------------------------------------------                    ------------------------------------------------------
                                           IF YOU VOTE OVER THE INTERNET OR BY TELEPHONE,
                                                   PLEASE DO NOT MAIL YOUR CARD.



                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                              ZHVN11


    PLEASE MARK
[X] VOTES AS IN
    THIS EXAMPLE.                                                                                                          -------


THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED (1) FOR THE ELECTION OF THE NOMINEES OF THE BOARD OF DIRECTORS; (2) FOR THE
RATIFICATION OF THE SELECTION OF ERNST & YOUNG LLP AS INDEPENDENT ACCOUNTANTS; (3) FOR THE APPROVAL OF THE COMPANY'S AMENDED 1999
STOCK INCENTIVE PLAN; (4) FOR THE APPROVAL OF THE COMPANY'S AMENDED SENIOR EXECUTIVE SHORT-TERM INCENTIVE PLAN; AND (5) ON ANY OTHER
MATTERS IN ACCORDANCE WITH THE DISCRETION OF THE NAMED ATTORNEYS AND AGENTS, IF NO INSTRUCTIONS TO THE CONTRARY ARE INDICATED IN
ITEMS (1), (2), (3), (4) AND (5) .

                                                                                                              FOR   AGAINST  ABSTAIN
1. Election of Directors.                                  2. Ratification of the selection of Ernst & Young  [ ]     [ ]      [ ]
   NOMINEES: (01) K. Hovnanian, (02) A. Hovnanian,            LLP as independent accountants for the year
   (03) G. DeCesaris, Jr. (04) A. Greenbaum,                  ended October  31, 2003.
   (05) D. McDonald, (06) J. Robbins,                      3. For the approval of the Company's amended 1999  [ ]     [ ]      [ ]
   (07) J. Sorsby, (08) S. Weinroth, (09) E. Kangas           Stock Incentive Plan.
                                                           4. For the approval of the Company's amended
              FOR [ ]     [ ] WITHHELD                        Senior Executive Short-Term Incentive Plan.     [ ]     [ ]      [ ]

    [ ]                                                    5. In their discretion, upon other matters as may
       ----------------------------------------               properly come before the meeting.
       For all nominees except as written above


                                                              MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT                    [ ]

                                                              MARK HERE IF YOU PLAN TO ATTEND THE MEETING                      [ ]

                                                           Please mark, sign, date and return the proxy card promptly using the
                                                           enclosed envelope. This Proxy must be signed exactly as name appears
                                                           hereon. Executors, administrators, trustees, etc., should give full title
                                                           as such. If the signer is a corporation, please sign full corporate name
                                                           by duly authorized officer.


Signature:                                      Date:              Signature:                                      Date:
          -------------------------------------      ------------            -------------------------------------      -----------































                                                                             
                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                              ZHVO12

                                                                PROXY

                                                     HOVNANIAN ENTERPRISES, INC.


                                              BENEFICIAL OWNER OF CLASS B COMMON STOCK

                                     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby constitutes and appoints Peter S. Reinhart and Paul W. Buchanan, and each of them, his true and lawful agents
and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN
ENTERPRISES, INC. to be held in the Boardroom of Simpson Thacher & Bartlett, 425 Lexington Ave., 30th floor, New York, N.Y. 10017,
at 10:30 a.m. on March 7, 2003, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy
Statement dated February 3, 2003 and upon all other matters properly coming before said meeting.

By signing on the reverse hereof, the undersigned certifies that (A) with respect to _________ of the shares represented by this
proxy, the undersigned has been the beneficial owner of such shares continuously since the date of their issuance or is a Permitted
Transferee (as defined in paragraph 4(Ai) of Article FOURTH of the Company's Certificate of Incorporation) of any such beneficial
owner and (B) with respect to the remaining ______________ shares represented by this proxy, the undersigned has not been the
beneficial owner of such shares continuously since the date of their issuance nor is the undersigned a Permitted Transferee of any
such beneficial owner.

If no certification is made, it will be deemed that all shares of Class B Common Stock represented by this proxy have not been held
continuously, since the date of issuance, for the benefit or account of the same beneficial owner of such shares or any Permitted
Transferee.




-------------                                                                                                          -------------
 SEE REVERSE                                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE                               SEE REVERSE
    SIDE                                                                                                                   SIDE
-------------                                                                                                          -------------





                                                                             

HOVNANIAN ENTERPRISES, INC.
C/O EQUISERVE TRUST COMPANY N.A.
P.O. BOX 8694
EDISON, NJ 08818-8694


                                                        VOTER CONTROL NUMBER

                                                    ----------------------------


                                                    ----------------------------
                                          YOUR VOTE IS IMPORTANT. PLEASE VOTE IMMEDIATELY.

  ------------------------------------------------------                    ------------------------------------------------------

              VOTE-BY-TELEPHONE                                                               VOTE-BY-INTERNET
  ------------------------------------------------------         OR         ------------------------------------------------------
   1. LOG ON TO THE INTERNET AND GO TO                                       1. CALL TOLL-FREE
      HTTP://WWW.EPROXYVOTE.COM/HOV.                                            1-877-PRX-VOTE (1-877-779-8683)

   2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE                           2. ENTER YOUR VOTER CONTROL NUMBER LISTED ABOVE AND
      AND FOLLOW THE EASY STEPS OUTLINED ON THE SECURED                         FOLLOW THE EASY RECORDED INSTRUCTIONS.
      WEBSITE.
  ------------------------------------------------------                    ------------------------------------------------------
                                           IF YOU VOTE OVER THE INTERNET OR BY TELEPHONE,
                                                   PLEASE DO NOT MAIL YOUR CARD.



                                        DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL                              ZHVO11


    PLEASE MARK
[X] VOTES AS IN
    THIS EXAMPLE.                                                                                                          -------


THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED (1) FOR THE ELECTION OF THE NOMINEES OF THE BOARD OF DIRECTORS; (2) FOR THE
RATIFICATION OF THE SELECTION OF ERNST & YOUNG LLP AS INDEPENDENT ACCOUNTANTS; (3) FOR THE APPROVAL OF THE COMPANY'S AMENDED 1999
STOCK INCENTIVE PLAN; (4) FOR THE APPROVAL OF THE COMPANY'S AMENDED SENIOR EXECUTIVE SHORT-TERM INCENTIVE PLAN; AND (5) ON ANY OTHER
MATTERS IN ACCORDANCE WITH THE DISCRETION OF THE NAMED ATTORNEYS AND AGENTS, IF NO INSTRUCTIONS TO THE CONTRARY ARE INDICATED IN
ITEMS (1), (2), (3), (4) AND (5) .

                                                                                                              FOR   AGAINST  ABSTAIN
1. Election of Directors.                                  2. Ratification of the selection of Ernst & Young  [ ]     [ ]      [ ]
   NOMINEES: (01) K. Hovnanian, (02) A. Hovnanian,            LLP as independent accountants for the year
   (03) G. DeCesaris, Jr. (04) A. Greenbaum,                  ended October  31, 2003.
   (05) D. McDonald, (06) J. Robbins,                      3. For the approval of the Company's amended 1999  [ ]     [ ]      [ ]
   (07) J. Sorsby, (08) S. Weinroth, (09) E. Kangas           Stock Incentive Plan.
                                                           4. For the approval of the Company's amended
              FOR [ ]     [ ] WITHHELD                        Senior Executive Short-Term Incentive Plan.     [ ]     [ ]      [ ]

    [ ]                                                    5. In their discretion, upon other matters as may
       ----------------------------------------               properly come before the meeting.
       For all nominees except as written above


                                                              MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT                    [ ]

                                                              MARK HERE IF YOU PLAN TO ATTEND THE MEETING                      [ ]

                                                           Please mark, sign, date and return the proxy card promptly using the
                                                           enclosed envelope. This Proxy must be signed exactly as name appears
                                                           hereon. Executors, administrators, trustees, etc., should give full title
                                                           as such. If the signer is a corporation, please sign full corporate name
                                                           by duly authorized officer.


Signature:                                      Date:              Signature:                                      Date:
          -------------------------------------      ------------            -------------------------------------      -----------