FILED PURSUANT TO RULE 425
Filed by Sirius Satellite Radio Inc.
Pursuant to Rule 425 under the
Securities Act of 1933 and deemed filed
pursuant to Rule 14a-12 under the
Securities Exchange Act of 1934
Subject Company: XM Satellite Radio Holdings Inc.
Commission File No.: 0-27441
This communication contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements include, but are not limited to,
statements about the benefits of the business combination transaction involving Sirius Satellite
Radio Inc. and XM Satellite Radio Holdings Inc., including potential synergies and cost savings and
the timing thereof, future financial and operating results, the combined companys plans,
objectives, expectations and intentions with respect to future operations, products and services;
and other statements identified by words such as anticipate, believe, plan, estimate,
expect, intend, will, should, may, or words of similar meaning. Such forward-looking
statements are based upon the current beliefs and expectations of SIRIUS and XMs management and
are inherently subject to significant business, economic and competitive uncertainties and
contingencies, many of which are difficult to predict and generally beyond the control of SIRIUS
and XM. Actual results may differ materially from the results anticipated in these forward-looking
statements.
The following factors, among others, could cause actual results to differ materially from the
anticipated results or other expectations expressed in the forward-looking statement: general
business and economic conditions; the performance of financial markets and interest rates; the
ability to obtain governmental approvals of the transaction on a timely basis; the failure of
SIRIUS and XM stockholders to approve the transaction; the failure to realize synergies and
cost-savings from the transaction or delay in realization thereof; the businesses of SIRIUS and XM
may not be combined successfully, or such combination may take longer, be more difficult,
time-consuming or costly to accomplish than expected; and operating costs and business disruption
following the merger, including adverse effects on employee retention and on our business
relationships with third parties, including manufacturers of radios, retailers, automakers and
programming providers. Additional factors that could cause SIRIUS and XMs results to differ
materially from those described in the forward-looking statements can be found in SIRIUS and XMs
Annual Reports on Form 10-K for the year ended December 31, 2006, and Quarterly Reports on Form
10-Q for the quarters ended March 31, 2007 and June 30, 2007, which are filed with the Securities
and Exchange Commission (the SEC) and available at the SECs Internet site (http://www.sec.gov).
The information set forth herein speaks only as of the date hereof, and SIRIUS and XM disclaim any
intention or obligation to update any forward looking statements as a result of developments
occurring after the date of this communication.
Important Additional Information Will be Filed with the SEC
This communication is being made in respect of the proposed business combination involving
SIRIUS and XM. In connection with the proposed transaction, SIRIUS has filed with the SEC an
amended Registration Statement on Form S-4 containing a preliminary Joint Proxy
Statement/Prospectus and each of SIRIUS and XM plans to file with the SEC other documents regarding
the proposed transaction. The definitive Joint Proxy Statement/Prospectus will be mailed to
stockholders of SIRIUS and XM. INVESTORS AND SECURITY HOLDERS OF SIRIUS AND XM ARE URGED TO READ
THE PRELIMINARY JOINT
PROXY STATEMENT/PROSPECTUS AND THE DEFINITIVE JOINT PROXY STATEMENT/PROSPECTUS WHEN IT BECOMES
AVAILABLE, AS WELL AS OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR ENTIRETY WHEN THEY
BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION.
Investors and security holders can obtain free copies of the Registration Statement and the
Joint Proxy Statement/Prospectus and other documents filed with the SEC by SIRIUS and XM through
the web site maintained by the SEC at www.sec.gov. Free copies of the Registration Statement and
the Joint Proxy Statement/Prospectus and other documents filed with the SEC can also be obtained by
directing a request to Sirius Satellite Radio Inc., 1221 Avenue of the Americas, 36th
Floor, New York, NY 10020, Attention: Investor Relations or by directing a request to XM Satellite
Radio Holdings Inc., 1500 Eckington Place, N.E. Washington, DC 20002, Attention: Investor
Relations.
SIRIUS, XM and their respective directors and executive officers and other persons may be
deemed to be participants in the solicitation of proxies in respect of the proposed transaction.
Information regarding SIRIUS directors and executive officers is available in its Annual Report on
Form 10-K for the year ended December 31, 2006, which was filed with the SEC on March 1, 2007, and
its proxy statement for its 2007 annual meeting of stockholders, which was filed with the SEC on
April 23, 2007, and information regarding XMs directors and executive officers is available in
XMs Annual Report on Form 10-K, for the year ended December 31, 2006, which was filed with the SEC
on March 1, 2007 and its proxy statement for its 2007 annual meeting of stockholders, which was
filed with the SEC on April 17, 2007. Other information regarding the participants in the proxy
solicitation and a description of their direct and indirect interests, by security holdings or
otherwise, is contained in the preliminary Joint Proxy Statement/Prospectus filed with the SEC.
***
SIRIUS website, which is available at www.SIRIUSmerger.com and has information about SIRIUS
proposed merger, has been updated. The updates include the information being filed herewith.
In addition, the In the News page of the website also contains links to the following
third-party articles:
Bank says XM+Sirius merger will happen
Chris Forrester
3/17/2007
Rapid TV News
Shares in Sirius Satellite Radio and rival XM jumped last week on the back of a positive report
from investment bankers Cowen & Cos senior analyst Thomas Watts saying it looks likely that their
planned merger would win Department of Justice (DoJ) approval.
In fact anyone buying into XM back in the summer, when the companys share price was in the $11-$12
range, would have seen a beneficial return on their investment with the price in the $14.80 region
on Friday.
Much the same applies to Sirius, at $2.90 this past summer and now at $3.50. Market sentiment was
also helped last week when a former Federal Communications Commission (FCC) chairman, Mark Fowler,
said the two operators should be allowed to merge. If the two satellite radio companies, each only
several years old, need to combine to be more effective competitors in an audio entertainment
marketplace teeming with technological change and innovation, the government should not stand in
the way, said Fowler.
The positive view is being taken because if the DoJ gives a go-ahead, then it is a given that the
FCC is likely to follow with a similar decision. The market expectation is that a decision will be
made within the next 30-60 days. (c) Rapid TV News 2007
Karmazin Underscores Consumer Choice Plans
Jeffrey Yorke
Radio and Records
September 18, 2007
To hear Sirius Satellite Radio CEO Mel Karmazin (pictured) tell it, a merger between his company
and competitor XM Satellite Radio will produce hundreds of millions of dollars in savings based
on the findings of a third party contractor that, for antitrust reasons, according to Karmazin,
has been hired by the two companies to review each companys private papers and determine where
duplication of costs can be saved in new synergies.
Karmazin told the Merrill Lynch Media and Entertainment Global Investor Conference in Marina del
Rey, Calif., Monday morning (Sept. 17) that a merger between Sirius and XM will mean more choices
and better prices. Karmazin emphasized that once the proposed $13.6 billion merger is cleared by
federal regulators which he hopes is by years end consumers will have their choice of more,
lower-priced packages after the merger that will generate more subscribers and more revenue. He
also noted that sports fans will not only have more choices, but will be able to get NFL football
and Major League Baseball on the same radio. He added, A la carte pricing lets the consumer decide
how much will be spent on radio.
Karmazin seemed a bit peeved that the $13.6 billion satellite merger proposal had attracted four
congressional hearings earlier this year while no Congressional hearings have been conducted for
the proposed $80 billion Bell South-AT&T merger.
Karmazin told analysts that advertising revenue for Sirius is about 4% to 5% of our overall
revenues. Id like to see that get up to 10% of our revenues. Karmazin noted that Sirius
programmers will not add advertising to the companys popular spot-free music channels because that
is the lure from terrestrial that has the satcaster gaining subscribers every quarter. Karmazin
said Sirius claimed 75% of the new satellite subscribers last quarter and expects to end 2007 with
more than 8 million. Karmazin said most consumers are so unhappy with the amount of commercials on
terrestrial radio that it is a driver to satellite radio. Putting commercials on music channels
will disadvantage us, so we are committed to not putting commercials on our music channels, he
said.
He reported that only 3.7% of the market is subscribing to satellite radio. The way we are going
to grow our business is to grow the subscriber base and cut our subscriber acquisition costs. He
expects to reduce the SAC to less than $100 by years end. Sirius has enjoyed dual streams of
revenues with advertising and subscribers monthly fees. Sirius had free cash flow in the fourth
quarter of 2007 and Karmazin says it remains on that path today.
Karmazin said Sirius was the fifth fastest-growing radio company during the first half of 2007 with
$431 million in revenue, with pro forma growth of 55.5%. Clear Channel topped winners with $1.7
billion in revenues, with pro forma growth at 2%; CBS had $861 million in revenues with a growth
loss of 4.5%; XM had $541 million with 24.2% growth; Citadel, $465 million, minus 2.4%; Sirius;
then Entercom with $225 million and flat growth; Cox Radio, $219 million, 1.9% growth; Univision
Radio, $204 million, 15.4% growth; Radio One, $163 million, -3% growth; Cumulus, $160 million, 0.3%
growth; and Emmis Radio, $122 million, with growth off by 5.8%.
Karmazin said Sirius has launched its Backseat TV service with three live video channels being sent
to a car antenna the size of a hockey puck and that receivers in new cars are being included in
Chryslers rolling off the assembly line right now. Aftermarket units will be available shortly.
NAB and terrestrial broadcasters have been battling SoundExchange over the rate they would be
paying for streaming music on the Internet and paying a new fee for songs broadcast over the air.
Karmazin, always ready to enjoy a poke at the NAB, noted how satellite broadcasters pay royalty
fees to ASCAP, BMI and SoundExchange. Our feeling is that we compete with terrestrial radio and
they ought to pay SoundExchange to air recordings.
Asked if Sirius would renegotiate new, less expensive air-rights deals with the NFL, NASCAR and
other sports networks, Karmazin said the satcaster would honor all of the current contracts and
that he does not believe that the current deals are expensive, considering the number of
subscribers they attract to Sirius.
Karmazin: XM-Sirius Merger Good For The Country
Radio Ink
September 18, 2007
LOS ANGELES September 18, 2007: Sirius Satellite Radio CEO Mel Karmazin accentuated the positive
in an early-morning presentation at the Merrill Lynch Media & Entertainment Conference at the Ritz
Carlton in Marina del Rey Monday, pointing to Sirius revenue growth, its consumer-satisfaction
rates, and its free-cash-flow prospects and, of course, its proposed merger with XM Satellite
Radio, which he hopes will be completed by the end of this year.
Karmazin began by pointing out, We compete with terrestrial radio, Apple iPods we know were
part of a robust audio entertainment market.
After running through a brief company timeline, beginning with its 1990 launch as CD Radio,
Karmazin said,For those of you who have not yet decided that its worth paying for radio, our
customer-satisfaction level is over 92 percent.
Karmazin went on to describe Sirius OEM automaker partners including DaimlerChrysler and
Mercedes Benz as very committed and very enthusiastic about being involved with our company.
He said, They think we help them sell cars. He noted that, in 2005, the companys OEM partners
were installing Sirius in 10 percent of their new vehicles and that, this year, the figure has
risen to 40 percent.
Moving on to revenue growth, Karmazin emphasized Sirius place in the competitive arena, saying,
We compete with the Clear Channels and CBSs of the world, and ... we are the fifth-largest
radio-revenue company today. He went on, There is a radio-revenue company out there that has
humongous growth rates, and its us.
Karmazin did admit, One of the issues for us is that we dont have any cash flow but said
subscriber-acquisition costs are dropping significantly, down from about $177 per acquisition to
about $100. He noted that Sirius said after adding Howard Stern two years ago that its content was
complete, and added, There is no more expensive content out there that our company needs ... Now
what were focused on is generating all of that revenue so that we get over the hurdle of those
high, fast costs.
Moving on to address the merger directly, Karmazin briefly described the DOJ criteria for merger
approval and said, We dont feel that the government should feel the merger is anticompetitive.
The efficiencies to be gained by a merged Sirius and XM, he said, would lead to lower costs to
consumers, and thats good for the country.
Karmazin said, Over the next few months, we expect to get, and we are optimistic that we will get,
FCC approval, we will get DOJ approval, we will have a shareholder meeting and get our shareholder
vote, and we hope that the merger will close by years end.
Describing the mergers expected benefits, Karmazin noted the a la carte packages, starting at
$6.99 a month, the combined satcasters plan to offer, saying the added subscribers the lower prices
will draw will represent a new revenue opportunity.
Additionally, he said, the merger will accelerate technological innovation to let XM-Sirius better
compete in a very robust entertainment market, especially against terrestrial
radio, and will provide extraordinary cost synergies of between $3 billion and $7 billion
that will both benefit shareholders and be passed along to consumers in the form of lower prices.
In addition, the Merger Resources page of the website also contains a link to the following
information included on the website:
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September 19, 2007
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For Immediate Release |
The Tennessee Conservative Union Declares Support for SIRIUS
Satellite Radio and XM Satellite Radio Merger
Knoxville, TN -The Tennessee Conservative Union, the states oldest and largest conservative
organization with more than 15,000 members statewide, has declared its support for the merger
of SIRIUS Satellite Radio and XM Satellite Radio.
TCU Chairman Lloyd C. Daugherty cited three reasons for support of the merger:
Competition makes everybody and everything better. New technology and a new approach
should not be denied to the market, he said.
Secondly, this merger provides more programming and more choices for the consumer. Daugherty
continued, We are a nation that cherishes a diversity of choices. A merger between SIRIUS and XM
would be a remarkable step forward to achieve just that.
The Tennessee Conservative Union also believes that a SIRIUS-XM merger would cause
traditional radio stations to focus on local programming. The trend of the last decade for
large corporate radio companies to purchase local stations, to dismiss homegrown talent and
local employees and then simply switch on syndicated programming has not been healthy for the
industry or for the community, Daugherty said. The merger between SIRIUS and XM will make
all radio better.
Radio is Americas town hall. Daugherty said Its where we meet, talk and share the culture.
This merger will create an even more effective venue for Americas local and national town
hall.
The TCU is calling on the Tennessee Congressional Delegation to do whats right for the consumer,
local radio and to be consistent with Americas free enterprise philosophy and support the merger
between SIRIUS Satellite Radio and XM Satellite Radio.
For More Information Contact Lloyd C. Daugherty (854)
947-5931 or lloydd@comcast.net