SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

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                        MAIN STREET AND MAIN INCORPORATED
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                                   MAIN STREET
                              AND MAIN INCORPORATED

                  --------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  JUNE 24, 2002
                  --------------------------------------------

Dear Stockholders:

     On behalf of your Board of Directors, we cordially invite you to attend the
2002 Annual  Meeting of  Stockholders  of Main Street and Main  Incorporated,  a
Delaware  corporation  ("Company").  The Annual Meeting of Stockholders  will be
held at 10:00  a.m.,  on Monday,  June 24, 2002 at one of the  Company's  newest
Bamboo Club restaurants located at 699 South Mill Avenue, Tempe, Arizona.  After
a complimentary breakfast and tour of this new location, the Annual Meeting will
move to the fifth floor of the  adjoining  Bank of America  Building at the same
address,  where all business  will be  conducted.  All holders of the  Company's
outstanding  Common  Stock as of the close of  business on April 26,  2002,  are
welcomed to attend and entitled to vote at the meeting.  At this year's  meeting
we will be asking you to vote on the following matters:

     1.  To  elect   directors  to  serve  until  the  next  Annual  Meeting  of
Stockholders and until their successors are elected and qualified.

     2. To ratify the appointment of KPMG LLP as the independent auditors of the
Company for the fiscal year ending December 30, 2002.

     3. To approve the adoption of Company's 2002 Incentive Stock Option Plan.

     4. To transact such other  business as may properly come before the meeting
or any adjournment thereof.

     The  foregoing  items of  business  are more fully  described  in the proxy
statement accompanying this notice.

     Only stockholders of record at the close of business on April 26, 2002, our
record date, are entitled to notice of and to vote at the meeting.

     All stockholders are cordially  invited to attend the meeting in person. To
assure your  representation at the meeting,  however, we urge you to mark, sign,
date,   and  return  the   enclosed   proxy  as  promptly  as  possible  in  the
postage-prepaid  envelope enclosed for that purpose.  Any stockholder  attending
the  meeting  may vote in person  even if he or she  previously  has  returned a
proxy.


                                   Sincerely,

                                   /s/ Michael J. Herron

                                   Michael J. Herron
                                   Secretary


Phoenix, Arizona
April 30, 2002

                        MAIN STREET AND MAIN INCORPORATED
                        5050 NORTH 40TH STREET, SUITE 200
                             PHOENIX, ARIZONA 85018

                                 PROXY STATEMENT
              FOR THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON
                                  JUNE 24, 2002

                            VOTING AND OTHER MATTERS

GENERAL

     The  enclosed  proxy  is  solicited  on  behalf  of Main  Street  and  Main
Incorporated,  a Delaware corporation ("Company"), by our Board of Directors for
use at our Annual  Meeting of  Stockholders  to be held at 10:00 a.m. on Monday,
June 24, 2002, or at any adjournment or adjournments  thereof,  for the purposes
set  forth in this  proxy  statement  and in the  accompanying  notice of annual
meeting of stockholders. The meeting will start at one of our newest Bamboo Club
restaurants  for  breakfast  and a tour of the  restaurant  and then move to the
fifth floor of the adjoining Bank of America Building where all business will be
conducted, both located at 699 South Mill Street, Tempe, Arizona.

     These proxy  solicitation  materials  are being  mailed on or about May 10,
2002, to all stockholders entitled to vote at the meeting.

VOTING SECURITIES AND VOTING RIGHTS

     Stockholders  of record  at the close of  business  on April 26, 2002,  our
record date, are entitled to notice of and to vote at the meeting. On the record
date, there were issued and outstanding  approximately  14,067,598 shares of our
common stock.

     The  presence,  in person or by proxy,  of the holders of a majority of the
total number of shares of our outstanding  common stock constitutes a quorum for
the  transaction  of business at the  meeting.  Each  stockholder  voting at the
meeting,  either in  person  or by proxy,  may cast one vote per share of common
stock held on all matters to be voted on at the meeting.  Assuming that a quorum
is present,  the six directors  receiving  the largest  number of "for" votes of
common  stock of the Company  present in person or  represented  by proxy at the
meeting  and  entitled  to vote (a  plurality)  will be elected  directors.  The
affirmative  vote of a majority of the  outstanding  shares of our common  stock
present in person or represented by proxy at the meeting and entitled to vote is
required for (1) the approval of the  appointment of KPMG LLP as the independent
auditors of the Company for the fiscal year ending  December 30,  2002,  (2) the
approval of the Company's 2002 Incentive Stock Option Plan, and (3) the approval
of any other business that may properly come before the meeting.

     Votes cast by proxy or in person at the meeting  will be  tabulated  by the
election  inspectors  appointed  for the  meeting and will  determine  whether a
quorum is present. The election inspectors will treat abstentions as shares that
are present and entitled to vote for purposes of  determining  the presence of a
quorum but as un-voted  for purposes of  determining  the approval of any matter
submitted to the  stockholders  for a vote.  If a broker  indicates on the proxy
that it does not have discretionary  authority as to certain shares to vote on a
particular  matter,  those shares will not be considered as present and entitled
to vote with respect to that matter.

                                       1

VOTING OF PROXIES

     When a proxy is properly  executed and  returned,  the shares it represents
will be voted at the meeting as directed. If no specification is indicated,  the
shares will be voted "for" the  election of the nominees set forth in this proxy
statement;  "for"  the  ratification  of  the  appointment  of  KPMG  LLP as our
independent auditors for the fiscal year ending December 30, 2002; and "for" the
approval of the  establishment of the Company's 2002 Incentive Stock Option Plan
to issue 1,000,000 shares of the Company's common stock.

REVOCABILITY OF PROXIES

     You may revoke a proxy at any time before its use by

     *    delivering to us written notice of revocation, or

     *    delivering to us a duly executed proxy bearing a later date, or

     *    attending the meeting and voting in person.

SOLICITATION

     We will pay for this solicitation.  In addition, we may reimburse brokerage
firms and other persons  representing  beneficial  owners of shares for expenses
incurred  in  forwarding  solicitation  materials  to those  beneficial  owners.
Certain of our directors and officers also may solicit proxies, personally or by
telephone or e-mail, without additional compensation.

ANNUAL REPORT AND OTHER MATTERS

     Our 2001  Annual  Report  to  Stockholders,  which we mailed to you with or
preceding this proxy statement,  contains  financial and other information about
the activities of our Company but is not incorporated  into this proxy statement
and is not to be  considered  a part of  these  proxy  soliciting  materials  or
subject to  Regulations  14A or 14C or to the  liabilities  of Section 18 of the
Securities Exchange Act of 1934. The information  contained in the "Compensation
Committee's Report on Executive  Compensation," "Report of the Audit Committee,"
and  "Performance  Graph" shall not be deemed  "filed" with the  Securities  and
Exchange  Commission or subject to Regulations  14A or 14C or to the liabilities
of Section 18 of the Exchange Act.

     UPON WRITTEN  REQUEST,  WE WILL PROVIDE A COPY OF OUR ANNUAL REPORT ON FORM
10-K FOR THE YEAR ENDED  DECEMBER 31, 2001, AS FILED WITH THE SEC WITHOUT CHARGE
TO EACH  STOCKHOLDER  OF RECORD AS OF THE RECORD DATE.  WE ALSO WILL FURNISH ANY
EXHIBITS  LISTED IN THE FORM 10-K REPORT UPON  REQUEST AT THE ACTUAL  EXPENSE WE
INCUR IN  FURNISHING  THE EXHIBIT.  YOU SHOULD  DIRECT ANY SUCH  REQUESTS TO OUR
SECRETARY  AT OUR  EXECUTIVE  OFFICES  AT 5050  NORTH  40TH  STREET,  SUITE 200,
PHOENIX, ARIZONA 85018.

                         ELECTION OF CORPORATE DIRECTORS

NOMINEES

     Our bylaws provide that the number of directors shall be fixed from time to
time by resolution of the board of directors or stockholders.  All directors are
elected at each annual  meeting of our  stockholders  for a term of one year and
hold office until their  successors  are elected and  qualified,  or until their
earlier resignation or removal.

     A board of six directors is to be elected at the meeting.  Unless otherwise
instructed, the proxy holders will vote the proxies received by them for each of
the nominees  named below.  All of the nominees  currently  are directors of our
Company.  In the event  that any  nominee  is unable or  declines  to serve as a
director at the time of the  meeting,  the proxies will be voted for any nominee
designated  by the current  board of directors  to fill the  vacancy.  We do not
expect that any nominee will be unable or will decline to serve as a director. A

                                       2

director's  term of office  will  continue  until  the next  annual  meeting  of
stockholders or until that director's successor has been elected and qualified.

     The following table sets forth certain  information  regarding the nominees
for directors of our Company:



NAME                                   AGE       POSITIONS AND OFFICES PRESENTLY HELD WITH THE COMPANY
-----                                  ---       -----------------------------------------------------
                                           
John F. Antioco(1)...............      52        Chairman of the Board
Bart A. Brown, Jr................      70        Chief Executive Officer, and Director
William G. Shrader...............      54        President, Chief Operating Officer, and Director
Jane Evans(1)....................      57        Director
John C. Metz(1)..................      62        Director
Debra Bloy(1)....................      47        Director


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(1)  Member of the Audit and Compensation Committees.

     JOHN F.  ANTIOCO  has served as Chairman  of the board of  directors  since
August 9, 1996,  and as a director of our  Company  since  January 8, 1996.  Mr.
Antioco has served as the Chairman of the Board and Chief  Executive  Officer of
Blockbuster Entertainment Inc. since July 1997. Mr. Antioco previously served as
President and Chief  Executive  Officer of Taco Bell Corp. Mr. Antioco served as
the Chairman of The Circle K Corporation  from August 1995 until May 1996 and as
President and Chief Executive Officer of Circle K from July 1993 until May 1996.
Mr. Antioco joined Circle K as Chief  Operating  Officer in September  1991. Mr.
Antioco was Chief  Operating  Officer of Pearle Vision  Centers,  Inc. from June
1990 to August 1991. From 1970 to 1990, Mr. Antioco held various  positions with
The Southland Corporation.

     BART A.  BROWN,  JR. has  served as our Chief  Executive  Officer  and as a
director of our Company since December  1996.  Mr. Brown formerly  served as our
President.  Mr. Brown was affiliated  with  Investcorp  International,  N.A., an
international  investment banking firm, from April 1996 until December 1996. Mr.
Brown served as the Chairman and Chief Executive  Officer of Color Tile, Inc. at
the request of Investcorp International, Inc., which owned all of that Company's
common stock,  from September 1995 until March 1996. In January 1996, Color Tile
filed for reorganization  under Chapter 11 of the United States Bankruptcy Code.
Mr. Brown served as Chairman of the Board of The Circle K Corporation  from June
1990,  shortly after that Company filed for  reorganization  under Chapter 11 of
the United States  Bankruptcy  Code,  until  September 1995. From September 1994
until  September  1996,  Mr. Brown  served as the  Chairman and Chief  Executive
Officer of Spreckels Industries,  Inc. Mr. Brown engaged in the private practice
of law from 1963 through 1990 after seven years of employment  with the Internal
Revenue Service.

     WILLIAM G. (BILL) SHRADER has served as our President upon his promotion in
June 2001 from our Executive Vice  President,  and served as our Chief Operating
Officer and as a director of our Company since March 1999.  Prior to joining our
Company,  Mr. Shrader was Senior Vice President of Marketing for Tosco Marketing
Company,  a refiner and marketer of petroleum  products,  from  February 1997 to
March 1999.  From August 1992 to February  1997,  Mr.  Shrader served in several
capacities at Circle K Stores,  Inc., including President of the Arizona Region,
President  of  the  Petroleum  Products/Services  Division,  Vice  President  of
Gasoline Operations, and Vice President of Gasoline Marketing. Mr. Shrader began
his career in 1976 at The Southland Corporation and departed in 1992 as National
Director of Gasoline Marketing.

     JANE EVANS has served as a director  of our Company  since March 1997.  Ms.
Evans has served as Chief Executive  Officer of Opnix,  Inc. since May 2001. Ms.
Evans served as President  and Chief  Executive  Officer of Smart TV n/k/a Gamut
Interactive,  Inc.  from  April  1995 to May  2001.  Ms.  Evans  served  as Vice
President  and General  Manager of U.S. West  Communications,  Home and Personal
Services from  February 1991 until March 1995; as President and Chief  Executive
Officer of  Interpacific  Retail Group from March 1989 until  January 1991; as a
General Partner of Montgomery  Securities from January 1987 until February 1989;
as President and Chief  Executive  Officer of Monet Jewelers from May 1984 until
December  1987; as Executive  Vice  President - Fashion Group of General  Mills,
Inc.  from  October  1979  until  April  1984;  as Vice  President  -  Corporate
Development of Fingerhut from November 1977 until  September  1979; as President
of Butterick  Fashions from May 1974 until October 1977; and as President of the
I. Miller  Division of Genesco,  Inc.  from May 1970 until May 1973.  Ms.  Evans

                                       3

serves  on the  Boards  of  Directors  of the  Philip  Morris  Companies,  Inc.,
Georgia-Pacific Corp., Kaufman & Broad Home Corp., and Petsmart, Inc.

     JOHN C. METZ has served as a director of our Company since April 1996.  Mr.
Metz has served as Chairman  and Chief  Executive  Officer of Metz  Enterprises,
Inc., a contract food management and retail restaurant Company, since 1987. Metz
Enterprises is a T.G.I.  Friday's  franchisee in the northeastern United States.
Mr. Metz previously  served as President and Chief  Executive  Officer of Custom
Management Corporation, a contract food management corporation,  from 1967 until
1987.

     DEBRA BLOY has served as a director of our Company since October 2000.  Ms.
Bloy has over  twenty-four  years of  experience  as an owner  and  operator  of
several  fine-dining  restaurant  concepts.  Ms.  Bloy  was the sole  owner  and
operator  of two Bamboo  Club  restaurants  located in Phoenix  and  Scottsdale,
Arizona, until their sale to the Company in 2000.

     There are no family  relationships among any of our directors and executive
officers.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     Our bylaws  authorize  the board of directors to appoint  among its members
one or  more  committees  consisting  of one or more  directors.  The  board  of
directors has appointed an Audit  Committee and a  Compensation  Committee.  The
members of both the Audit and the  Compensation  Committee  are John F. Antioco,
Jane Evans, John C. Metz, and Debra Bloy, all of whom are independent directors.

     The Audit Committee oversees

          *    the  integrity  of the  financial  reports  and  other  financial
               information   provided  by  the   Company  to  the  public,   any
               governmental  or  regulatory  body,  or any  other  user  of such
               financial statements;

          *    the  Company's  systems  of  internal  accounting  and  financial
               controls;

          *    the  independence  and performance of the Company's  internal and
               external auditors; and

          *    compliance  by the Company  with  external  legal and  regulatory
               requirements as well as any legal  compliance and ethics programs
               as may be established  by the board and the Company's  management
               from time-to-time.

     The Compensation  Committee makes recommendations to the board of directors
concerning  remuneration  arrangements for senior management and directors.  The
board of directors has not appointed any other committees.

     Our board of directors held a total of five meetings during the fiscal year
ended  December 31, 2001.  Our Audit  Committee  met  separately  at five formal
meetings  during the fiscal  year ended  December  31,  2001.  Our  Compensation
Committee  met  separately  at one formal  meeting  during the fiscal year ended
December 31, 2001.  Attendance at meetings by our directors was either in person
or  telephonically.  No director attended fewer than 75% of the aggregate of (i)
the total  number of  meetings  of the  board of  directors,  and (ii) the total
number of meetings  held by all  committees  of the board of  directors on which
such director was a member.

DIRECTOR COMPENSATION

     Employees of our Company do not receive additional compensation for serving
as members of our board of directors.  We have an employment agreement with Bart
A. Brown, Jr., our Chief Executive Officer and William G. Shrader, our President
and Chief  Operation  Officer,  both  directors of our Company.  See  "Executive
Compensation - Employment Agreements."

     During  2001,  our  non-employee   directors  received  $15,000  in  annual
compensation  plus $1,000 for each board of directors meeting attended in person
and $500 for each  telephonic  board of  directors  meeting.  We  reimburse  our

                                       4

directors' costs and expenses for attending  meetings of the board of directors.
Directors of our Company are eligible to receive  stock options and other awards
under  our  1999  Incentive  Stock  Plan.  See  "Executive  Compensation  - 1999
Incentive Stock Plan."

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a) of the  Securities  Exchange  Act  requires  our  directors,
officers,  and persons who own more than 10% of a registered class of our equity
securities to file reports of ownership  and changes in ownership  with the SEC.
SEC regulations require directors,  officers,  and greater than 10% stockholders
to furnish us with copies of all Section 16(a) forms they file.

     Based  solely  upon our review of the copies of such forms that we received
during  fiscal  2001 and  written  representations  that no other  reports  were
required, we believe that each person who at any time during the fiscal year was
a director,  executive officer, or beneficial owner of 10% or more of our common
stock  complied  with all Section 16(a) filing  requirements  during such fiscal
year.

                             EXECUTIVE COMPENSATION

SUMMARY OF CASH AND OTHER COMPENSATION

     The following table sets forth, for the periods indicated, the compensation
received by our Chief Executive  Officer and our other executive  officers whose
annual salary and bonus exceeded $100,000 for the fiscal year ended December 31,
2001.

                           SUMMARY COMPENSATION TABLE



                                                                               LONG TERM
                                                                             COMPENSATION
                                                                                AWARDS
                                                                             -------------
                                                   ANNUAL COMPENSATION        SECURITIES
                                                 -----------------------      UNDERLYING          ALL OTHER
NAME AND PRINCIPAL POSITION             YEAR     SALARY($)      BONUS($)     OPTIONS(#)(1)     COMPENSATION (2)
---------------------------             ----     ---------      --------     -------------     ----------------
                                                                                
Bart A. Brown, Jr.,                     2001     $ 311,538           -0-        150,000             $5,250
Chief  Executive Officer                2000     $ 278,846           -0-         50,000             $5,250
                                        1999     $ 250,000      $ 50,000        200,000             $  900

William G. Shrader,                     2001     $ 253,654      $150,000        100,000             $4,038
President  and Chief Operating          2000     $ 222,307      $ 70,000         50,000             $3,548
Officer                                 1999     $ 166,365(3)   $ 75,000        250,000                -0-

Lawrence K. White, Vice President       2001     $ 145,385      $ 10,000         25,000             $2,046
Finance and Treasurer (4)               2000     $  43,000           -0-         20,000                -0-

Jeffrey Smit, Senior Vice President
of Restaurant Operations (5)            2001     $ 124,423      $ 20,000         15,000             $2,944(2)


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(1)  Except as otherwise  indicated,  the exercise prices of the options granted
     were the fair market value of our common stock on the date of grant.
(2)  Represents matching contributions we made to our 401(k) plan..
(3)  Represents  amounts paid  beginning on March 1, 1999, the date on which Mr.
     Shrader joined our Company.
(4)  Effective   April  1,   2002,   Lawrence   K.   White   resigned   as  Vice
     President-Finance  and  Treasurer  and  Michael  Garnreiter  was  hired  as
     Executive Vice President, Chief Financial Officer and Treasurer.
(5)  Jeffrey  Smit  was  appointed  to  Senior  Vice   President  of  Restaurant
     Operations on June 1, 2001.

                                       5

     Officers and key  personnel  of our Company are  eligible to receive  stock
options and awards under our 1990 Stock Option Plan, 1995 Stock Option Plan, and
1999  Incentive  Stock Plan.  Also,  our  executive  officers  participate  in a
non-qualified  officers option program and medical  insurance  benefits that are
generally available to all of our employees.

OPTION GRANTS

     The following  table provides  information on stock options  granted to the
named officers during our fiscal year ended December 31, 2001.

                        OPTION GRANTS IN LAST FISCAL YEAR



                                                      INDIVIDUAL GRANTS                         POTENTIAL REALIZABLE VALUE
                                -----------------------------------------------------------          AT ASSUMED ANNUAL
                                  NUMBER OF         % OF TOTAL                                     RATES OF STOCK PRICE
                                 SECURITIES          OPTIONS                                      APPRECIATION FOR OPTION
                                 UNDERLYING          GRANTED        EXERCISE                              TERM(2)
                                   OPTIONS         TO EMPLOYEES      PRICE       EXPIRATION     --------------------------
          NAME                  GRANTED(#)(1)     IN FISCAL YEAR     ($/SH)         DATE            5%              10%
          ----                  -------------     --------------     ------         ----        ----------      ----------
                                                                                              
Bart A. Brown, Jr.(3)......        150,000              24%          $ 2.75       03-12-11      $  795,000      $1,509,000
William G. Shrader.........        100,000              16%          $ 3.65       06-01-11      $  440,000      $  916,000
Lawrence K. White..........         25,000               4%          $ 3.65       06-01-11      $  110,000      $  229,000
Jeffrey Smit...............         15,000               2%          $ 3.65       06-01-11      $   66,000      $  137,400


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(1)  The  options  were  granted  at the fair market value of  the shares on the
     date of grant and have 10-year terms.
(2)  Potential gains are net of the exercise price,  but before taxes associated
     with the  exercise.  Amounts  represent  hypothetical  gains  that could be
     achieved for the  respective  options if exercised at the end of the option
     term. The assumed 5% and 10% rates of stock price appreciation are provided
     in  accordance  with  SEC  rules  and  do not  represent  our  estimate  or
     projection of the future price of our common stock.  Actual gains,  if any,
     on stock option  exercises will depend upon the future market prices of our
     common stock
(3)  Options awarded were from the non-qualified officer options program.

FISCAL YEAR-END OPTION HOLDINGS

     The following table provides information on option exercises in fiscal 2001
by each of the named officers and the values of each such officer's  unexercised
options at December 31, 2001.

                             YEAR-END OPTION VALUES



                                                              NUMBER OF SECURITIES
                                                             UNDERLYING UNEXERCISED            VALUE OF UNEXERCISED
                          SHARES                                   OPTIONS AT                  IN-THE-MONEY OPTIONS
                         ACQUIRED                              FISCAL YEAR-END(#)            AT FISCAL YEAR-END($)(1)
                            ON              VALUE        -----------------------------     -----------------------------
     NAME              EXERCISE (#)     REALIZED ($)     EXERCISABLE     UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE
     ----              ------------     ------------     -----------     -------------     -----------     -------------
                                                                                         
Bart A. Brown,.Jr.         -0-               -0-           1,212,500              0         $2,508,663       $        0
William G. Shrader         -0-               -0-             266,667        133,333         $  420,334       $  116,666
Lawrence K. White          -0-               -0-              20,000         25,000         $   31,300       $   37,750
Jeffrey Smit               -0-               -0-              62,000         35,000         $  120,021       $   51,067


----------
(1)  Calculated  based upon the closing  price of our common stock on the Nasdaq
     National  Market on December  31,  2001,  of $4.94 per share.  The exercise
     prices of certain of the options held by our executive officers on December
     31, 2001 were equal to or greater than $4.94 per share.

                                       6

STOCK OPTION PLANS

     We have three stock option  plans:  the 1990 Stock  Option  Plan,  the 1995
Stock Option Plan, and the 1999 Incentive Stock Plan. Each of these plans permit
us to grant  options  that are intended to qualify as  incentive  stock  options
under the Internal  Revenue Code, as well as nonqualified  stock options.  These
plans  also  permit us to make other  stock-based  awards,  including  grants of
shares of common stock and stock appreciation rights, or SARs.

     We may grant  options and awards under our stock option plans to employees,
directors,  and independent  contractors who provide services to our Company. We
may grant options that are incentive  stock options only to key personnel of our
Company  or our  subsidiaries  who are  also  employees  of our  Company  or our
subsidiaries.  The terms and  conditions  of  incentive  stock  options  must be
consistent with the qualification requirements set forth in the Internal Revenue
Code. The exercise  price of all incentive  stock options must be at least equal
to the fair market value of our common stock on the date of the grant or, in the
case of incentive stock options granted to a person who holds 10% or more of the
voting power of our stock,  at least 110% of the fair market value of our common
stock on the date of the grant.  The maximum exercise period for which incentive
stock  options may be granted is ten years (five years in the case of  incentive
stock  options  granted to a person who holds 10% or more of the voting power of
our stock).

     To exercise an option,  the option-holder will be required to deliver to us
full  payment  of the  exercise  price for the  shares as to which the option is
being exercised. Generally, options can be exercised by delivery of cash, check,
or shares of our common stock.

     SARs  will  entitle  the  recipient  to  receive  a  payment  equal  to the
appreciation  in market value of a stated  number of shares of common stock from
the price on the date the SAR was  granted  or became  effective  to the  market
value of the common  stock on the date first  exercised  or  surrendered.  Stock
awards  will  entitle  the  recipient  to  receive  shares of our  common  stock
directly.  Cash awards will entitle the recipient to receive direct  payments of
cash  depending on the market value or the  appreciation  of our common stock or
other securities of our Company.

     Our board of directors administers our option plans. The board of directors
may  delegate  all or any portion of its  authority  and duties under our option
plans to one or more  committees  appointed by the board of directors under such
conditions  and  limitations  as the  board of  directors  may from time to time
establish.  The board of directors  and/or any committee  that  administers  our
plans has the authority, in its discretion, to determine all matters relating to
awards,  including the selection of the  individuals to be granted  awards,  the
type of  awards,  the  number of shares of  common  stock  subject  to an award,
vesting conditions, and any and all other terms, conditions,  restrictions,  and
limitations, if any, of an award.

     A maximum of 250,000  shares of common  stock may be issued  under the 1990
Plan.  As of April 1, 2002,  8,250  shares of common stock have been issued upon
exercise of options granted pursuant to the 1990 Plan and there were outstanding
options to  purchase  97,625  shares of common  stock  under the 1990  Plan.  No
incentive awards other than stock options have been granted under the 1990 Plan.
The 1990 Plan expired on July 24, 2000. Any options  granted under the 1990 Plan
will remain  outstanding  until  their  respective  expiration  dates or earlier
termination in accordance with their respective terms.

     A maximum of 325,000  shares of common  stock may be issued  under the 1995
Plan.  As of April 1, 2002,  18,250 shares of common stock have been issued upon
exercise  of  options  granted  under the 1995 Plan and there  were  outstanding
options  to  acquire  217,500  shares  of  common  stock  under  the 1995  Plan.
Accordingly,  only an additional 89,250 shares remain available for grants under
the 1995 Plan.  The 1995 Plan will remain in effect until  January 8, 2006.  The
1995 Plan included an automatic program that provided for the automatic grant of
options to non-employee directors of our Company. Because there currently is not
a sufficient number of shares remaining authorized under the 1995 Plan to permit
grants under the  automatic  program,  our board of directors  discontinued  the
automatic program in 1999.

                                       7

     A maximum of 1,000,000  shares of common stock may be issued under the 1999
Plan.  The maximum  number of shares covered by awards granted to any individual
in any year may not exceed 15% of the total  number of shares that may be issued
under the 1999 Plan.  As of April 1, 2002,  10,665  shares of common  stock have
been issued upon exercise of options  granted under the 1999 Plan and there were
outstanding  options to acquire  961,168  shares of common  stock under the 1999
Plan. An additional 28167 shares remain available for grant under the 1999 Plan.
The 1999 Plan will  remain in force  until  February  19,  2009,  unless  sooner
terminated by the board of directors.

NON-QUALIFIED AND OFFICER OPTION PROGRAM

     In addition to the employee  incentive stock plans,  the Company has issued
options for 2,045,000 to executive  officers and  directors at prices  generally
equal to or above fair market value at the date of grant, at prices ranging from
$2.00 to $5.00 per share.

401(k) PROFIT SHARING PLAN

     Our  qualified  401(k)  Profit  Sharing  Plan was  adopted  by the board of
directors  on January  14,  1991,  effective  as of January 1, 1991,  and covers
corporate  management  and  restaurant  employees.  The  401(k)  Plan  currently
provides for a matching  contribution equal to 50% of the first 4% of the salary
deduction a participant  elects to defer as a  contribution  to the 401(k) Plan.
The 401(k) Plan further provides for a special discretionary  contribution equal
to a percentage  of a  participant's  salary to be  determined  each year by our
Company.  We also may  contribute  a  discretionary  amount in  addition  to the
special  discretionary  contribution.  Contributions  to the 401(k)  Plan by our
Company for fiscal 2001 totaled approximately $249,000.

EMPLOYMENT AGREEMENTS

     We are a party to an employment  agreement  with Bart A. Brown,  Jr. with a
term  through  December  31,  2002.  The  agreement   automatically  renews  for
successive  one-year  terms unless  either party  terminates by giving the other
party at least  60  days'  written  notice.  Mr.  Brown's  employment  agreement
provides for him to serve as the Chief  Executive  Officer of our  Company.  The
employment  agreement provides for Mr. Brown to receive a salary of $250,000 per
annum and as a result of a  discretionary  increase from the board of directors,
Mr. Brown is currently receiving $300,000 per annum. In addition, the employment
agreement  provides  that Mr.  Brown will be eligible  to receive  discretionary
bonuses  in  amounts  determined  by our  board  of  directors.  The  employment
agreement contains  provisions  regarding  non-competition,  non-solicitation of
employees, and non-disclosure of confidential information.

     The  employment  agreement  provides  for Mr.  Brown to  receive  his fixed
compensation  to the date of the  termination  of his  employment  by  reason of
resignation or as a result of termination of employment  "for cause," as defined
in the  agreement.  In the event of the  termination  of employment by reason of
death or disability,  the employment agreement provides for the payment of fixed
compensation  to Mr.  Brown  for a period  of one year from the date of death or
disability.  If we terminate Mr. Brown's employment other than "for cause" or in
the event of any termination of employment  following any "change in control" of
our Company, as defined in the agreement, the employment agreement also provides
for Mr. Brown to receive his fixed  compensation  as if his  employment  had not
been  terminated.  Section  280G of the  Internal  Revenue  Code may  limit  the
deductibility  of such  payments  for  federal  income  tax  purposes.  If these
payments  are not  deductible  and if we have  income  at  least  equal  to such
payments,  an amount of income equal to the amount of such payments could not be
offset.  As a result,  the income that was not offset would be "phantom  income"
(i.e.,  income without cash) to our Company. A change in control would include a
merger or  consolidation of our Company,  a sale of all or substantially  all of
our assets, changes in the identity of a majority of the members of our board of
directors,  or  acquisitions  of more than 15% of our common  stock,  subject to
certain limitations.

     We are a party to an  employment  agreement  with William G. Shrader with a
term through December 31, 2004. Mr. Shrader's  employment agreement provides for
him to serve as the President and Chief  Operating  Officer of our Company.  The
employment  agreement  provides for Mr.  Shrader to receive a salary of $275,000
per annum in 2002,  which salary shall increase by the amount of $25,000 in each
succeeding year of its term. In addition, the employment agreement provides that
Mr.  Shrader  will be  eligible  to  receive  discretionary  bonuses  in amounts
determined  by  our  board  of  directors.  The  employment  agreement  contains
provisions  regarding   non-competition,   non-solicitation  of  employees,  and
non-disclosure of confidential information.

                                       8

     The  employment  agreement  provides  for Mr.  Shrader to receive his fixed
compensation  to the date of the  termination  of his  employment  by  reason of
resignation or as a result of termination of employment  "for cause," as defined
in the  agreement.  In the event of the  termination  of employment by reason of
death or disability,  the employment agreement provides for the payment of fixed
compensation  to Mr. Shrader for a period of 18 months from the date of death or
disability.  If we terminate Mr. Shrader's employment other than "for cause" the
Agreement  provides for Mr. Shrader to receive his fixed  compensation as if his
employment  had  not  been  terminated.  In  the  event  of any  termination  of
employment following any "change in control,  wherein Mr. Shrader is not offered
the same or a better position" in our Company, as defined in the agreement,  the
employment  agreement also provides for Mr. Shrader to receive 24 months salary.
Section 280G of the Internal  Revenue Code may limit the  deductibility  of such
payments for federal  income tax purposes.  If these payments are not deductible
and if we have income at least equal to such payments, an amount of income equal
to the amount of such payments could not be offset. As a result, the income that
was not offset would be "phantom  income"  (i.e.,  income  without  cash) to our
Company.

LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS

     Our certificate of  incorporation  and bylaws provide that our Company will
indemnify and advance expenses,  to the fullest extent permitted by the Delaware
General  Corporation Law, to each person who is or was a director,  officer,  or
agent  of  our  Company  or  who  serves  or  served  any  other  enterprise  or
organization  at the request of our Company.  Under  Delaware law, to the extent
that an indemnitee  is successful on the merits of a suit or proceeding  brought
against  him or her by reason  of the fact that he or she is or was a  director,
officer,  or agent of our Company,  or serves or served any other  enterprise or
organization at the request of our Company, we will indemnify him or her against
expenses  (including  attorneys'  fees)  actually  and  reasonably  incurred  in
connection with such action.  If unsuccessful in defense of a third-party  civil
suit or a  criminal  suit,  or if such suit is  settled,  an  indemnitee  may be
indemnified under Delaware law against both (a) expenses,  including  attorneys'
fees,  and (b)  judgments,  fines,  and amounts paid in  settlement if he or she
acted in good faith and in a manner he or she  reasonably  believed to be in, or
not opposed to, the best  interests  of our  Company,  and,  with respect to any
criminal  action,  had no  reasonable  cause to believe  his or her  conduct was
unlawful. If unsuccessful in defense of a suit brought by or in the right of our
Company,  where the suit is settled,  an  indemnitee  may be  indemnified  under
Delaware law only against  expenses  (including  attorneys'  fees)  actually and
reasonably  incurred in the defense or settlement of the suit if he or she acted
in good  faith and in a manner he or she  reasonably  believed  to be in, or not
opposed to, the best interests of our Company,  except that if the indemnitee is
adjudged to be liable for negligence or misconduct in the  performance of his or
her duty to our Company, he or she cannot be made whole even for expenses unless
a  court  determines  that  he or  she  is  fully  and  reasonably  entitled  to
indemnification for such expenses. Also under Delaware law, expenses incurred by
an officer or  director  in  defending  a civil or  criminal  action,  suit,  or
proceeding may be paid by our Company in advance of the final disposition of the
suit,  action,  or proceeding  upon receipt of an undertaking by or on behalf of
the officer or director to repay such amount if it is ultimately determined that
he or she is not entitled to be indemnified by our Company.  We also may advance
expenses  incurred by other  employees and agents of our Company upon such terms
and conditions,  if any, that our board of directors deems appropriate.  Insofar
as indemnification  for liabilities arising under the Securities Act of 1933 may
be permitted to directors, officers, or persons controlling our Company pursuant
to the foregoing  provisions,  we have been informed that, in the opinion of the
SEC,  such  indemnification  is  against  public  policy  as  expressed  in  the
Securities Act of 1933 and is therefore unenforceable.

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     During the fiscal year ended December 31, 2001, our Compensation  Committee
consisted of John F. Antioco, Jane Evans, John C. Metz, and Debra Bloy.

                                       9

             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

OVERVIEW AND PHILOSOPHY

     Decisions on  compensation  of our executives are made by the  Compensation
Committee, consisting of independent members of our board of directors appointed
by our board of directors. The board of directors and the Compensation Committee
make every effort to ensure that the  compensation  plan is consistent  with our
values and is aligned with our business strategy and goals.

     Our compensation  program for executive officers consists primarily of base
salary, bonus, and long-term incentives in the form of stock options. Executives
also  participate  in  various  other  benefit  plans,   including  medical  and
retirement plans, which generally are available to all employees of our Company.

     Our  philosophy is to pay base salaries to executives at levels that enable
us to attract,  motivate,  and retain  highly  qualified  executives.  The bonus
program is designed to reward individuals for performance based on our Company's
financial  results  as  well  as  the  achievement  of  personal  and  corporate
objectives  that will  contribute  to the  long-term  success of our  Company in
building  stockholder  value.  Stock  option  grants are  intended  to result in
minimal or no rewards if our stock  price does not  appreciate,  but may provide
substantial rewards to executives as all of our Company's  stockholders  benefit
from stock price appreciation.

     We follow a subjective  and flexible  approach  rather than an objective or
formulaic  approach  to  compensation.  Various  factors  receive  consideration
without any particular  weighting or emphasis on any one factor. In establishing
compensation  for the year ended  December 31,  2001,  the  committee  took into
account,  among other things, our financial results,  compensation paid in prior
years, and compensation of executive  officers  employed by companies of similar
size in the restaurant industry.

BASE SALARY AND ANNUAL INCENTIVES

     Base  salaries for  executive  positions  are  established  relative to our
financial performance and comparable positions in similarly sized companies. The
committee from time to time may use competitive  surveys and outside consultants
to help determine the relevant competitive pay levels. We target base pay at the
level required to attract and retain highly qualified executives. In determining
salaries,  the  committee  also takes into  account  individual  experience  and
performance,  salary levels  relative to other  positions with our Company,  and
specific needs particular to our Company.

     Annual  incentive  awards are based on our  financial  performance  and the
efforts of our executives.  Performance is measured based on  profitability  and
revenue and the  successful  achievement of functional  and personal  goals.  We
awarded minimal bonuses to some of our executive staff, administrative staff and
operations  management staff, for their performance during the fiscal year ended
December 31, 2001.

STOCK OPTION GRANTS

     We believe in tying executive  rewards directly to the long-term success of
our Company and increases in stockholder value through grants of executive stock
options. Stock option grants also will enable executives to develop and maintain
a  significant  stock  ownership  position  in our common  stock.  The amount of
options granted takes into account options  previously granted to an individual.
We granted options to our executive  officers during fiscal 2001. See "Executive
Compensation - Option Grants."

OTHER BENEFITS

     Executive officers are eligible to participate in benefit programs designed
for all  full-time  employees of our Company.  These  programs  include  medical
insurance,  a qualified  retirement  program allowed under Section 401(k) of the
Internal  Revenue  Code,  and life  insurance  coverage  equal to one times base
salary to a maximum of $50,000.

                                       10

CHIEF EXECUTIVE OFFICER COMPENSATION

     Bart A. Brown, Jr. has served as our Chief Executive Officer since December
16,  1996.  In  addition,  prior to June 2001 he also  served as our  President.
Effective  January 1, 1999, we entered into a new employment  agreement with Mr.
Brown.  See  "Executive  Compensation  -  Employment  Agreement."  The  board of
directors determined Mr. Brown's salary based on a number of factors,  including
our Company's performance, Mr. Brown's individual performance, and salaries paid
by comparable  companies.  Mr. Brown did not receive a bonus in fiscal 2001. See
"Executive Compensation - Summary Compensation Table."

DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     Section  162(m)  of  the  Internal   Revenue  Code  currently   limits  the
deductibility  for federal income tax purposes of compensation paid to our Chief
Executive  Officer  and to  each  of our  other  four  most  highly  compensated
executive  officers.  We may deduct certain types of compensation paid to any of
these  individuals only to the extent that such  compensation  during any fiscal
year does not exceed  $1.0  million.  We do not  believe  that our  compensation
arrangements  with any of our  executive  officers  will  exceed  the  limits on
deductibility during our current fiscal year.

     This report has been furnished by the members of the Compensation Committee
of our board of directors.

              John F. Antioco, Compensation Committee Chair
              Jane Evans
              John C. Metz
              Debra Bloy

                          REPORT OF THE AUDIT COMMITTEE

     Our board of directors has appointed an Audit Committee  consisting of four
directors.  All of the members of the committee are "independent" of our Company
and management, as that term is defined in the Nasdaq listing standards,  except
for Debra Bloy. Ms. Bloy is not  "independent"  within the meaning of the Nasdaq
rules  because  (1)  our  Company  paid  Ms.  Bloy  and  her  related   entities
approximately  $12,000,000 in 2000 in our purchase of the Bamboo Club restaurant
and concepts, and (2) our Company paid Ms. Bloy more than $60,000 for consulting
services in  connection  with new Bamboo Club  restaurant  design  during fiscal
2001.  Despite the fact that Ms Bloy is not independent,  our board of directors
has  determined  that the best  interest  of our  Company  and our  stockholders
require that Ms. Bloy serve on the Audit committee.  Our board of directors made
this determination based on Ms. Bloy's background, her special expertise arising
out of her  position  as  founder  of  Bamboo  Club,  and her  knowledge  of the
industry.

     The primary responsibility of the committee is to oversee

          *    the  integrity  of the  financial  reports  and  other  financial
               information   provided  by  the   Company  to  the  public,   any
               governmental  or  regulatory  body,  or any  other  user  of such
               financial statements,

          *    the  Company's  systems  of  internal  accounting  and  financial
               controls,

          *    the  independence  and performance of the Company's  internal and
               external auditors, and

          *    compliance  by the Company  with  external  legal and  regulatory
               requirements as well as any legal  compliance and ethics programs
               as may be established  by the board and the Company's  management
               from time-to-time.

                                       11

Management  has  the  primary  responsibility  for  the  consolidated  financial
statements  and  the  reporting  process,  including  the  systems  of  internal
controls.  The  independent  auditors are responsible for auditing our financial
statements  and  expressing  an  opinion  on the  conformity  of  those  audited
financial statements with generally accepted accounting principles.

     In fulfilling its oversight  responsibilities,  the committee  reviewed our
audited  consolidated  financial  statements with management and the independent
auditors.  The committee  discussed  with the  independent  auditors the matters
required  to be  discussed  by  Statement  of  Auditing  Standards  No. 61. This
included a discussion of the auditors' judgments as to the quality, not just the
acceptability,  of our Company's accounting principles and such other matters as
are  required  to be  discussed  with the  committee  under  generally  accepted
auditing  standards.  In addition,  the committee  received from the independent
auditors written  disclosures and the letter required by Independence  Standards
Board Standard No. 1. The committee also discussed with the independent auditors
the  auditors'  independence  from  management  and our Company,  including  the
matters  covered  by  the  written   disclosures  and  letter  provided  by  the
independent auditors.

     The committee discussed with our Company's independent auditors the overall
scope and plans  for their  respective  audits.  The  committee  meets  with the
internal and  independent  auditors,  with and without  management  present,  to
discuss the results of their examinations, their evaluations of our Company, our
internal controls, and the overall quality of our financial reporting.

     Based on the  reviews and  discussions  referred  to above,  the  committee
recommended to the board of directors,  and the board approved, that the audited
consolidated  financial statements be included in our annual report on Form 10-K
for the year ended  December  31,  2001,  for  filing  with the  Securities  and
Exchange Commission.

     Our  board of  directors  has  adopted  a  written  charter  for the  Audit
Committee.

              John F. Antioco, Audit Committee Chair
              Jane Evans, Audit Committee Member
              Jane C. Metz, Audit Committee Member
              Debra Bloy, Audit Committee Member

                                       12

                                PERFORMANCE GRAPH

     The following line graph compares  cumulative total stockholder returns for
(a) our common stock;  (b) the Nasdaq Stock Market (U.S.) Index;  and (c) a peer
group.

     The graph assumes an  investment  of $100 in each of our common stock,  the
peer group,  and the index on December 26, 1996.  The  calculation of cumulative
stockholder  return  on the peer  group and the index  include  reinvestment  of
dividends,  but the calculation of cumulative  stockholder  return on our common
stock  does  not  include  reinvestment  of  dividends  because  we did  not pay
dividends during the measurement  period.  The stock price and index performance
shown in the graph are not necessarily indicative of future results.

                 COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
                    AMONG MAIN STREET AND MAIN INCORPORATED,
                     THE NASDAQ STOCK MARKET (U.S.) INDEX,
                THE DOW JONES RESTAURANTS INDEX AND A PEER GROUP



                                                            Cumulative Total Return
                                      --------------------------------------------------------------------
                                      12/30/96    12/29/97    12/28/98    12/27/99    12/25/00    12/31/01
                                      --------    --------    --------    --------    --------    --------
                                                                                
MAIN STREET AND MAIN INCORPORATED      100.00      172.22      190.74      188.92      177.78      292.74
NASDAQ STOCK MARKET (U.S.)             100.00      120.22      172.19      314.60      197.26      153.54
DOW JONES RESTAURANTS                  100.00      100.07      139.03      141.44      126.76      128.40
PEER GROUP                             100.00      114.33      113.89      102.69      159.40      198.00


----------
*    $100  Invested  on 12/31/96 in stock or index-  including  reinvestment  of
     dividends. Fiscal year ending December 31.

                                       13

      SECURITY OWNERSHIP OF PRINCIPAL STOCKHOLDERS, DIRECTORS, AND OFFICERS

     The following table sets forth certain information regarding the beneficial
ownership of our common stock as of March 1, 2002 by (a) each of our  directors,
(b) each of our  named  executive  officers,  (c) all  directors  and  executive
officers as a group,  and (d) each person known by us to  beneficially  own more
than 5% of our common stock.



                            NAME OF                              AMOUNT AND NATURE OF        APPROXIMATE PERCENTAGE
                      BENEFICIAL OWNER(1)                       BENEFICIAL OWNERSHIP(2)     OF OUTSTANDING SHARES(3)
                      -------------------                       -----------------------     ------------------------
                                                                                      
DIRECTORS AND EXECUTIVE OFFICERS:
John F. Antioco ...............................................      4,311,193(4)                       31%
Bart A. Brown, Jr .............................................      2,849,000(5)                       20%
William G. Shrader ............................................        438,179(6)                        3%
Jane Evans ....................................................         20,000(7)                        *
John C. Metz ..................................................         37,500(8)                        *
Debra Bloy ....................................................         75,325                           *
Jeff Smit .....................................................        107,750                           1%
Michael J. Herron .............................................         11,950                           *
All directors and officers as a group (six persons) ...........      7,850,897                          56%

5% STOCKHOLDERS:
Shamrock Master Fund ..........................................        800,461(9)                        6%


--------------------
*    Less than 1.0%.
(1)  Each of such persons may be reached  through our Company at 5050 North 40th
     Street, Suite 200, Phoenix, Arizona 85018.
(2)  Includes,  when  applicable,  shares owned of record by such person's minor
     children and spouse and by other  related  individuals  and  entities  over
     whose shares of Common Stock such person has custody,  voting  control,  or
     power of  disposition.  Also  includes  shares  of  Common  Stock  that the
     identified person had the right to acquire within 60 days of March 31, 2002
     by the exercise of vested stock options or conversion of convertible notes.
(3)  Based on 14,061,599  shares of common stock  outstanding on March 31, 2002.
     The percentages  shown include the shares of common stock actually owned as
     of March 31,  2002 and the shares of common  stock that the person or group
     had the right to acquire  within 60 days of such date. In  calculating  the
     percentage  of  ownership,  all shares of common stock that the  identified
     person or group had the right to acquire  within 60 days of March 31,  2002
     upon the exercise of options are deemed to be  outstanding  for the purpose
     of  computing  the  percentage  of the shares of common stock owned by such
     person or group,  but are not deemed to be  outstanding  for the purpose of
     computing  the  percentage of the shares of common stock owned by any other
     person.
(4)  Represents  2,171,596  shares of common stock held by Mr.  Antioco,  vested
     options to acquire 417,500 shares of common stock held by Mr. Antioco,  and
     1,722,596 shares of common stock held by Antioco Limited  Partnership.  Mr.
     Antioco is the sole managing member of Antioco Management LLC, which is the
     sole  general  partner  of  Antioco  Limited  Partnership.  A trust for the
     benefit of  descendants  of Mr.  Antioco and his spouse is the sole limited
     partner of the partnership. As managing member of the partnership's general
     partner,  Mr.  Antioco  has sole power to vote or dispose of shares held by
     the partnership  and therefore may be deemed to be the beneficial  owner of
     shares  held  by  Antioco  Limited   Partnership.   Mr.  Antioco  disclaims
     beneficial  ownership of shares held by Antioco Limited  Partnership except
     to the extent that his  individual  interest in such shares arises from his
     interest in the  partnership,  and this proxy statement shall not be deemed
     to be an admission that Mr. Antioco is the beneficial owner of these shares
     for any purpose.
(5)  Includes vested options to purchase  1,200,000  shares of common stock held
     by Mr. Brown.
(6)  Includes vested options to purchase  400,000 shares of common stock held by
     Mr. Shrader.
(7)  Represents vested options to purchase 20,000 shares of common stock held by
     Ms. Evans.
(8)  Includes  vested options to purchase  22,500 shares of common stock held by
     Mr. Metz.
(9)  Based on the Schedule 13G dated  September 27, 2001 with the SEC,  Shamrock
     Master Fund, 2100 McKinney Avenue, Suite 1500, Dallas, Texas 75201.

                                       14

                              CERTAIN TRANSACTIONS

     We have adopted a policy that we will not enter into any transactions  with
directors,  officers,  or holders  of more than 5% of our common  stock on terms
that are less  favorable to our Company  than we could  obtain from  independent
third parties and that any loans to directors, officers, or 5% stockholders will
be approved by a majority of our disinterested directors.

     In December  1993, we entered into a five-year  lease for space to serve as
our corporate offices. Steven A. Sherman, a former director of our Company, owns
a majority interest in the building housing our offices.  The lease was approved
by the  disinterested  directors  of our  Company.  During  1998,  the lease was
amended to extend the original term through January 31, 2004. The lease has been
amended to include  additional space where we have our offices.  Rental payments
under this agreement were  approximately  $247,000  during 2001. We believe that
the  foregoing  transaction  was no less  favorable to us than could be obtained
from non-affiliated  parties.  Mr. Sherman resigned as a director of our Company
in February 2000.

               RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

CHANGE IN INDEPENDENT PUBLIC ACCOUNTANTS

     On August 27, 2001, the Company  engaged the accounting firm of KPMG LLP as
its new independent  public  accountants and dismissed  Arthur Andersen LLP. The
decision to change the Company's accounting firm was recommended and approved by
the Company's  Audit Committee and approved by the Company's  directors.  During
the two most  recent  fiscal  years and  subsequent  interim  reporting  periods
preceding  the date of this  report,  there were no  disagreements  between  the
Company  and Arthur  Andersen  LLP on any  matter of  accounting  principles  or
practices,  consolidated  financial  statement  disclosure,  accounting scope or
procedure,  or any reportable  events.  The report of Arthur Andersen LLP on the
consolidated  financial  statements of the Company for the past two fiscal years
contained no adverse  opinion or  disclaimer of opinion and was not qualified or
modified as to uncertainty,  audit scope or accounting  principles.  The Company
has not  consulted  with KPMG LLP during the last two fiscal years or subsequent
interim  period on either the  application  of accounting  principles or type of
opinion KPMG LLP might issue on the Company's consolidated financial statements.

AUDIT AND NON-AUDIT FEES

     The following table presents fees for professional  audit services rendered
by  Arthur  Andersen  LLP  and by  KPMG  LLP  for  the  audit  of the  Company's
consolidated  financial  statements  for 2001 and fees billed for other services
rendered by each firm.



                                             KPMG LLP      Arthur Andersen LLP       Totals
                                             --------      -------------------       ------
                                                                           
Audit fees, excluding other audit related    $ 71,000           $ 16,000            $ 87,000
                                             --------           --------            --------
All Other Fees:

Audit related fees (1)                            -0-             10,250              10,250
Other non-audit services (2)                   39,818             20,430              60,248
                                             --------           --------            --------
Total All Other Fees                           39,818             30,680              70,498
                                             --------           --------            --------
  Total                                      $110,818           $ 46,680            $157,498
                                             ========           ========            ========


----------
(1)  Audit related fees consisted  principally of audits of financial statements
     of certain employee benefit plans, assistance and review of documents filed
     with the SEC, and issuance of consents.
(2)  Other  non-audit fees consisted of tax compliance and tax audit  consulting
     fees.

                                       15

AUDIT FEES AND ALL OTHER FEES

     Fees for the  quarterly  reviews  and the last annual  financial  statement
audit,  excluding audit related fees, were $87,000. All other fees were $70,498,
including fees for non-audit  services of $60,248 and audit-related  services of
$10,250.  Non-audit  related services  consisted of tax compliance and tax audit
consulting  fees.  Audit-related  services  consisted  of  audits  of  financial
statements of certain employee  benefit plans,  assistance and review of certain
filings with the SEC, and the issuance of consents.

     During KPMG LLP's  engagement to audit the Company's  financial  statements
for the  fiscal  year  ended  December  31,  2001,  no  hours  expended  on such
engagement  were  attributed to work performed by persons other than  full-time,
permanent employees of KPMG LLP.

     During  Arthur  Andersen's  engagement  to audit  the  Company's  financial
statements  for a portion of the fiscal year ended  December 31, 2001,  no hours
expended on such  engagement  were attributed to work performed by persons other
than full-time, permanent employees of Arthur Andersen LLP.

RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

     The Board of Directors has appointed KPMG LLP, independent certified public
accountants,  to audit the consolidated  financial statements of our Company for
the fiscal year ending December 30, 2002 and recommends that  stockholders  vote
in favor of the  ratification of such  appointment.  The board  anticipates that
representatives  of KPMG LLP  will be  present  at the  meeting,  will  have the
opportunity to make a statement if they desire, and will be available to respond
to appropriate questions.

                        PROPOSAL TO APPROVE THE COMPANY'S
                        2002 INCENTIVE STOCK OPTION PLAN

     The Board of Directors  adopted the Company's 2002  Incentive  Stock Option
Plan, (the "2002 Incentive Plan"), on April 30, 2002, subject to approval by the
Company' stockholders at the annual meeting. The full text of the 2002 Incentive
Plan is included as "Appendix A" to this Proxy Statement.

     By April 30, 2002,  the Company had an aggregate of only 117,417  shares of
Common Stock remaining available for issuance under the 1995 Plan and 1999 Plan.
The 1990 Plan has expired.  At that time the board of directors  considered  the
likelihood  that the Company  will be  required to grant stock  options or other
stock-based  awards in the future in order to attract,  retain, and motivate key
employees,  directors,  and independent  contractors who provide services to the
Company.  Accordingly,  the board of directors  adopted the 2002 Incentive Plan,
which is intended to attract,  retain, and motivate  directors,  employees,  and
independent  contractors  who  provide  valuable  services  to  the  Company  by
providing  them with the  opportunity  to acquire a proprietary  interest in the
Company and to link their interest and efforts to the long-term interests of the
Company's  stockholders.  The board of directors believes that it is in the best
interests  of the Company to adopt the 2002  Incentive  Plan.  Accordingly,  the
board of  directors  recommends  a vote "FOR" the  proposal  to approve the 2002
Incentive Plan.

GENERAL TERMS OF THE 2002 INCENTIVE PLAN; SHARES AVAILABLE FOR ISSUANCE

     The 2002  Incentive  Plan provides for the granting of awards to employees,
directors, and independent contractors eligible to receive awards under the 2002
Incentive Plan. Such awards may include, but are not limited to, incentive stock
options,  nonqualified stock options,  stock appreciation  rights ("SARs"),  and
restricted stock awards.

                                       16

     The 2002  Incentive  Plan  authorizes  the issuance of 1,000,000  shares of
Common  Stock.  The maximum  number of shares  covered by awards  granted to any
individual in any year may not exceed 15% of the total number of shares that may
be issued under the 2002 Incentive Plan. If any award is forfeited,  terminated,
canceled, does not vest, or expires without having been exercised in full, stock
not issued under such award will again be available for the purposes of the 2002
Incentive  Plan.  If SARs are settled in cash,  the shares  covered by such SARs
will remain available for the granting of other awards. If any change is made in
the stock  subject to the 2002  Incentive  Plan, or subject to any award granted
under   the   2002    Incentive   Plan   (through    consolidation,    spin-off,
re-capitalization,  stock dividend, split-up, combination of shares, exchange of
shares,  or  otherwise),  the 2002  Incentive  Plan  provides  that  appropriate
adjustments will be made as to the aggregate number and type of shares available
for awards,  the maximum number and type of shares that may be subject to awards
to any  individual,  the number and type of shares  covered by each  outstanding
award,  and the  exercise  price per share  (but not the total  price) for stock
options, SARs, or similar outstanding awards.

     The  2002  Incentive  Plan  provides  that  it is  not  intended  to be the
exclusive  means by which the  Company  may issue  options to acquire its Common
Stock or any other type of award. To the extent permitted by applicable law, the
Company may issue any other options,  warrants, or awards other than pursuant to
the 2002 Incentive Plan without stockholder  approval.  Stockholder  approval of
the 2002  Incentive  Plan  will  authorize  the board of  directors  to issue or
confirm the issuance of stock options outside of the 2002 Incentive Plan.

ELIGIBILITY AND ADMINISTRATION

     Employees  of the  Company,  non-employee  directors,  proposed  directors,
proposed  employees,  and  independent  contractors  will be eligible to receive
awards under the 2002 Incentive  Plan.  Options that are incentive stock options
may be granted only to employees  of the  Company.  The board of directors  will
administer the 2002  Incentive  Plan. The board of Directors may delegate all or
any portion of its authority and duties under the 2002  Incentive Plan to one or
more  committees  appointed by the board of directors  under such conditions and
limitations as the board of directors may from time to time establish. The board
of directors  and/or any  committee  that has been  delegated  the  authority to
administer the 2002  Incentive Plan is referred to as the "Plan  Administrator."
The Plan Administrator will have the authority, in its discretion,  to determine
all matters relating to awards, including the selection of the individuals to be
granted awards, the type of awards, the number of shares of Common Stock subject
to an  award,  vesting  conditions,  and any and all  other  terms,  conditions,
restrictions, and limitations, if any, of an award.

GRANT AND EXERCISE OF AWARDS

STOCK OPTIONS

     The  expiration  date,  maximum  number  of  shares  purchasable,   vesting
provisions, and any other provisions of options granted under the 2002 Incentive
Plan will be established at the time of grant. The Plan  Administrator  will set
the term of each option, but no incentive stock options may be granted for terms
of greater than 10 years.  Options will vest and become  exercisable in whole or
in one or more  installments  at  such  time as may be  determined  by the  Plan
Administrator.  The board of directors  will have the  discretion to provide for
the automatic acceleration of the vesting of outstanding options in the event of
a "Transfer of Control" (as defined in the 2002 Incentive Plan).

     The   exercise   prices  of  options  will  be   determined   by  the  Plan
Administrator,  but if the option is intended to be an incentive  stock  option,
the  exercise  price may not be less than 100% of the fair  market  value of the
Common  Stock at the time of the  grant  (110% of the fair  market  value if the
option is granted to a  stockholder  who at the time the option is granted  owns
stock possessing more than 10% of the total combined voting power of all classes
of stock of the Company or of its subsidiaries).  On April 22, 2002, the closing
price of the Company's  Common Stock on the Nasdaq National Market was $6.14 per
share.

STOCK APPRECIATION RIGHTS

     SARs will entitle the holder to receive a payment equal to the appreciation
in the market value of a stated  number of shares of Common Stock from the price
stated in the award  agreement  to the market  value of the Common  Stock on the

                                       17

date the SAR is  exercised.  Such  payment  may be made in cash or in  shares of
Common  Stock  valued  as of the date of the  surrender,  or  partly in cash and
partly in shares of Common Stock,  as  determined in the sole  discretion of the
Plan Administrator.  The Plan Administrator may grant SARs either in tandem with
an  option or with  respect  to a number of  shares  for  which no  options  are
granted.  Consistent  with the provisions of the 2002  Incentive  Plan, the Plan
Administrator   may  determine  such  terms,   conditions,   restrictions,   and
limitations, if any, on any SARs, including a maximum appreciation value payable
for SARs.

RESTRICTED STOCK AWARDS

     The Plan  Administrator  also may grant  restricted  stock awards in Common
Stock or denominated in units of Common Stock.  The Plan  Administrator,  in its
discretion, may make such awards subject to conditions and restrictions that may
be based on  continuous  service with the Company or the  attainment  of certain
performance  goals  related to profits,  profit  growth,  profit-related  return
ratios, cash flow or stockholder  returns. The Plan Administrator may choose, at
the time of granting a restricted  stock award or at any time  thereafter  up to
the  time of  payment  of the  award,  to  include  as part  of  such  award  an
entitlement to receive dividends or dividend equivalents,  subject to such terms
as the Plan Administrator may establish.  All dividends or dividend  equivalents
that are not paid currently,  in the Plan Administrator's  sole discretion,  may
accrue interest and be paid to the award holder if, when, and to the extent such
award is paid.

TRANSFERABILITY OF OPTIONS; TERMINATION OF EMPLOYMENT OR SERVICES TO THE COMPANY

     Except as  otherwise  allowed by the Plan  Administrator,  options  granted
under the 2002 Incentive Plan are  nontransferable  other than by will or by the
laws of descent and  distribution  upon the death of the holder and,  during the
lifetime  of  the  holder,  are  exercisable  only  by  such  holder.  The  Plan
Administrator will determine the terms and conditions under which options may be
exercised  following  the  termination  of the  holder's  relationship  with the
Company. Incentive stock options, however, will not be exercisable for more than
(i) up to three months after termination of the holder's  employment for reasons
other than death or disability,  or (ii) up to one year after termination due to
disability.

DURATION AND MODIFICATION

     The 2002 Incentive  Plan will remain in force until April 30, 2012,  unless
sooner  terminated by the board of directors.  After the 2002  Incentive Plan is
terminated,  no future awards may be granted, but awards previously granted will
remain outstanding in accordance with their applicable terms and conditions. The
board of directors may amend,  suspend or terminate the 2002  Incentive  Plan at
any  time,  except  that  that the  board of  directors  may not  amend the 2002
Incentive Plan to increase the number of shares available for issuance under the
2002   Incentive   Plan   (other   than   through    consolidation,    spin-off,
re-capitalization,  stock dividend, split-up, combination of shares, exchange of
shares,  or  otherwise)  without  the  approval of the  Company's  shareholders.
Despite the  foregoing,  the board of  directors,  in its sole  discretion,  may
bifurcate the 2002 Incentive Plan so as to restrict; limit, or condition the use
of any provision of the 2002  Incentive Plan to  participants  who are officers,
directors or  shareholders  subject to Section 16 of the Exchange Act without so
restricting,  limiting or  conditioning  the 2002 Incentive Plan with respect to
other participants.

FEDERAL INCOME TAX CONSEQUENCES

     Certain  options  granted under the 2002 Incentive Plan will be intended to
qualify as incentive  stock options  under  Section 422 of the Internal  Revenue
Code.  Accordingly,  there  will be no  taxable  income to an  employee  when an
incentive  stock  option  is  granted  to  him or her or  when  that  option  is
exercised.  The amount by which the fair market  value of the shares at the time
of exercise exceeds the exercise price, however, generally will be treated as an
item of  preference in computing the  alternate  minimum  taxable  income of the
optionholder.  If an  optionholder  exercises an incentive stock option and does
not dispose of the shares within either two years after the date of the grant of
the  option  or  one  year  of the  date  the  shares  were  transferred  to the
optionholder  upon exercise,  any gain realized upon disposition will be taxable
to the optionholder as a capital gain. If the optionholder  does not satisfy the
applicable holding periods,  however,  the difference between the exercise price
and the fair  market  value of the shares on the date of  exercise of the option
will be taxed as ordinary  income,  and the balance of the gain, if any, will be
taxed as capital  gain.  If the shares are disposed of before the  expiration of
the one-year and two-year  periods and the amount realized is less than the fair

                                       18

market  value of the shares at the date of  exercise,  the  employee's  ordinary
income is limited to the amount  realized  less the  exercise  price  paid.  The
Company will be entitled to a tax deduction only to the extent the  optionholder
has ordinary  income upon the sale or other  disposition of the shares  received
when the option was exercised.

Certain other options issued under the 2002  Incentive Plan may be  nonqualified
options.  The income tax consequences of nonqualified  options, as well as other
awards granted under the 2002 Incentive  Plan, will be governed by Section 83 of
the Internal Revenue Code. Under Section 83, the excess of the fair market value
of the shares of the Company's Common Stock acquired pursuant to the exercise of
any  non-qualified  option or the grant of other awards over the amount paid for
such stock (the  "Excess  Value")  must be included  in the gross  income of the
holder in the first  taxable  year in which the  Common  Stock  acquired  by the
holder is not subject to a substantial  risk of forfeiture.  In calculating  the
Excess  Value,  fair  market  value  will be  determined  on the  date  that the
substantial risk of forfeiture expires,  unless a Section 83(b) election is made
to include the Excess  Value in income  immediately  after the  acquisition,  in
which case fair market value will be determined on the date of the  acquisition.
Generally, the Company will be entitled to a federal income tax deduction in the
same taxable year that holders recognize income. The Company will be required to
withhold income taxes with respect to income  reportable  pursuant to Section 83
by a holder.  The  basis of the  shares  acquired  by an  optionholder  or award
recipient  will be equal to the  exercise  price of those shares plus any income
recognized  pursuant to Section 83. Subsequent sales of the acquired shares will
produce capital gain or loss. Such capital gain or loss will be long term if the
stock has been held for more than 12 months from the date the  substantial  risk
of  forfeiture  lapsed or, if a Section  83(b)  election  is made,  more than 12
months from the date the shares were acquired. The maximum federal capital gains
tax rate currently is 20% for property held more than 12 months.

RATIFICATION BY STOCKHOLDERS OF THE 2002 INCENTIVE PLAN

     Approval of the 2002  Incentive Plan will require the  affirmative  vote of
the holders of a majority of the shares of Common  Stock of the Company  present
in person or by proxy at the Meeting.  Upon approval of the 2002  Incentive Plan
by the Company's stockholders, any awards granted pursuant to the 2002 Incentive
Plan prior to stockholder approval will remain valid and unchanged. In the event
that the  proposal to approve  the 2002  Incentive  Plan is not  approved by the
stockholders of the Company at the Meeting,  any awards granted  pursuant to the
2002  Incentive Plan will  automatically  terminate and be forfeited to the same
extent and with the same effect as though the 2002 Incentive Plan had never been
adopted,  and the Company  will not make any further  grants of awards under the
2002 Incentive Plan.

                  DEADLINE FOR RECEIPT OF STOCKHOLDER PROPOSALS

     We must receive stockholder  proposals that are intended to be presented by
such  stockholders  at the annual meeting of  stockholders  of our Company to be
held  during  calendar  2003 no  later  than  December  31,  2002 in order to be
included in the proxy  statement  and form of proxy  relating  to such  meeting.
Pursuant to Rule 14a-4 under the Exchange Act, we intend to retain discretionary
authority to vote proxies with respect to  stockholder  proposals  for which the
proponent  does not seek to have us  include  the  proposed  matter in the proxy
statement  for the annual  meeting to be held during  calendar  2003,  except in
circumstances  where (a) we receive notice of the proposed  matter no later than
March 3, 2003 and (b) the  proponent  complies with the other  requirements  set
forth in Rule 14a-4.

                                 OTHER MATTERS

     We know of no other  matters to be submitted  to the meeting.  If any other
matters  properly  come before the  meeting,  the persons  named in the enclosed
proxy card intend to vote the shares they  represent  as our board of  directors
may recommend.

                                                           Dated: April 30, 2002

                                       19

                                   APPENDIX A

                        MAIN STREET AND MAIN INCORPORATED
                        2002 INCENTIVE STOCK OPTION PLAN

             ADOPTED BY THE BOARD OF DIRECTORS AS OF APRIL 30, 2002

     1.  PURPOSE.  The  purpose of this 2002  Incentive  Stock  Option Plan (the
"Plan") is to attract, retain and motivate employees, directors, and independent
contractors  by providing  them with the  opportunity  to acquire a  proprietary
interest  in MAIN  STREET AND MAIN  INCORPORATED,  a Delaware  corporation  (the
"Company") and to link their interest and efforts to the long-term  interests of
the Company's shareholders.

     2. PLAN ADMINISTRATION

          2.1 IN GENERAL.  The Plan shall be administered by the Company's Board
of Directors (the  "Board").  Except for the power to amend the Plan as provided
in Section  11, the  Board,  in its sole  discretion,  may  delegate  all or any
portion of its  authority  and duties  under the Plan to one or more  committees
appointed by the Board and consisting of at least one member of the Board, under
such  conditions and  limitations as the Board may from time to time  establish.
The  Board  and/or  any  committee  that has been  delegated  the  authority  to
administer the Plan shall be referred to as the "Plan Administrator."  Except as
otherwise  explicitly set forth in the Plan, the Plan  Administrator  shall have
the authority,  in its discretion,  to determine all matters  relating to awards
(as  described  in Section 5) under the Plan,  including  the  selection  of the
individuals to be granted  awards,  the type of awards,  the number of shares of
the  Company's  common  stock  ("Common  Stock")  subject  to an award,  vesting
conditions,   and  any  and  all  other  terms,  conditions,   restrictions  and
limitations,  if any, of an award. All decisions made by the Plan  Administrator
pursuant  to the Plan and  related  orders  and  resolutions  shall be final and
conclusive.

          2.2 RULE 16b-3 AND CODE SECTION 162(m).  Notwithstanding any provision
of this Plan to the contrary,  only the Board or a committee  composed of two or
more "Non-Employee Directors" may make determinations regarding grants of awards
to officers,  directors,  and 10%  shareholders of the Company.  For purposes of
this Plan, the term "Non-Employee Directors" shall have the meaning set forth in
Rule 16b-3  promulgated  under the  Securities  Exchange Act of 1934, as amended
(the "1934 Act"). The Plan Administrator shall have the authority and discretion
to  determine  the extent to which awards will  conform to the  requirements  of
Section 162(m) of the Internal Revenue Code of 1986, as amended (the "Code") and
to take such action, establish such procedures,  and impose such restrictions as
the Plan  Administrator  determines to be necessary or appropriate to conform to
such requirements.

          2.3 OTHER PLANS. The Plan  Administrator  also shall have authority to
grant awards as an alternative to or as the form of payment for grants or rights
earned or due under other  compensation  plans or  arrangements  of the Company,
including the plan of any entity acquired by the Company.

     3.  ELIGIBILITY.  Any employee of the Company  shall be eligible to receive
any award under the Plan.  Directors who are not employees,  proposed directors,
proposed  employees  and  independent  contractors  shall be eligible to receive
awards  other than  Incentive  Stock  Options (as defined in Section  5.2).  For
purposes of this Section 3, the "Company,"  with respect to all awards under the
Plan,  other than Incentive Stock Options,  includes any entity that is directly
or indirectly controlled by the Company or any entity in which the Company has a
significant  equity  interest,  as  determined by the Plan  Administrator.  With
respect  to  Incentive  Stock  Options,  the  "Company"  includes  any parent or
subsidiary of the Company as defined in Section 424 of the Code.

     4. SHARES SUBJECT TO THE PLAN

          4.1 NUMBER AND  SOURCE.  The  shares  offered  under the Plan shall be
shares  of  Common  Stock  and may be  unissued  shares  or  shares  now held or
subsequently   acquired  by  the  Company  as  treasury  shares,   as  the  Plan
Administrator may from time to time determine. Subject to adjustment as provided

                                      A-1

in Section 4.3, the aggregate number of shares that may be issued under the Plan
shall not exceed  1,000,000  shares.  The aggregate number of shares that may be
covered by awards granted to any one individual in any year shall not exceed 15%
of the total number of shares that may be issued under the Plan.

          4.2 SHARES AVAILABLE. Any shares subject to an award granted under the
Plan that is forfeited,  terminated or canceled, or any shares that do not vest,
shall again be available  for the granting of awards under the Plan.  If a stock
appreciation  right is settled in cash,  the shares  covered by such award shall
remain available for the granting of other awards. The payment of cash dividends
and dividend  equivalents paid in cash in conjunction  with  outstanding  awards
shall not be counted against the shares available for issuance.

          4.3 ADJUSTMENT OF SHARES  AVAILABLE.  The aggregate number and type of
shares  available  for awards  under the Plan,  the  maximum  number and type of
shares  that may be  subject  to awards to any  individual  under the Plan,  the
number and type of shares covered by each  outstanding  award,  and the exercise
price per share (but not the total price) for stock options,  stock appreciation
rights or similar awards outstanding under the Plan shall all be proportionately
adjusted for any  increase or decrease in the number of issued  shares of Common
Stock   resulting  from  any  split-up,   combination  or  exchange  of  shares,
consolidation,  spin-off  or  recapitalization  of  shares  or any like  capital
adjustment or the payment of any stock dividend.

          4.4 TRANSFER OF CONTROL.  In the event of a Transfer of Control of the
Company (as defined below), the surviving,  continuing,  successor or purchasing
corporation or parent  corporation  thereof,  as the case may be (the "Acquiring
Corporation")  shall either assume the Company's  rights and  obligations  under
outstanding awards or substitute for outstanding awards substantially equivalent
awards  for the  Acquiring  Corporation's  stock.  In the  event  the  Acquiring
Corporation  elects not to assume or substitute for such  outstanding  awards in
connection  with the  Transfer  of Control,  the Board may,  in its  discretion,
provide that any unexercisable and/or unvested portion of the outstanding awards
shall be immediately exercisable and vested in full on or before the date of the
Transfer  of  Control.  The  exercise  and/or  vesting  of  any  award  that  is
permissible  solely by reason of this Section 4.4 shall be conditioned  upon the
consummation of the Transfer of Control. Any awards that are neither (i) assumed
or substituted for by the Acquiring  Corporation in connection with the Transfer
of Control nor (ii)  exercised  on or before the date of the Transfer of Control
shall  terminate  and cease to be  outstanding  effective  as of the date of the
Transfer of Control.  Unless  otherwise  determined by the Board, a "Transfer of
Control"  shall be deemed to have occurred in the event of any of the following:
(a) the direct or indirect sale or exchange by the  shareholders  of the Company
of all or  substantially  all of the stock of the Company if the shareholders of
the Company before such sale or exchange do not retain,  directly or indirectly,
at least a  majority  of the  beneficial  interest  in the  voting  stock of the
Company  after  such  sale or  exchange;  (b) a merger or  consolidation  if the
shareholders of the Company before such merger or  consolidation  do not retain,
directly or indirectly,  at least a majority of the  beneficial  interest in the
voting stock of the Company after such merger or  consolidation  (regardless  of
whether the Company is the  surviving  corporation);  (c) the sale,  exchange or
transfer  of all or  substantially  all of the assets of the  Company;  or (d) a
liquidation or dissolution of the Company.

     5. AWARDS

          5.1 TYPES OF AWARDS.  Awards granted under this Plan may include,  but
are not limited to,  Incentive Stock Options or  Nonqualified  Stock Options (as
defined in Section 5.2), stock  appreciation  rights or restricted stock awards.
Such awards may be granted  either alone,  in addition to, or in tandem with any
other type of award granted under the Plan.

          5.2 STOCK  OPTIONS.  The Plan  Administrator  may grant stock options,
designated as "Incentive  Stock  Options,"  which comply with the  provisions of
Section 422 of the Code or any successor statutory  provision,  or "Nonqualified
Stock Options" that do not comply with the provisions of Section 422 of the Code
or any  successor  statutory  provision.  The  price  for  which  shares  may be
purchased  upon exercise of a particular  option shall be determined by the Plan
Administrator;  however,  the exercise price of an Incentive  Stock Option shall
not be less than 100% of the Fair Market Value (as defined below) of such shares
on the date such option is granted (110% of the Fair Market Value if options are
intended to be Incentive  Stock Options and are granted to a shareholder  who at
the time the option is granted  owns or is deemed to own stock  possessing  more
than 10% of the  total  combined  voting  power of all  classes  of stock of the
Company or of any parent or  subsidiary  of the  Company).  For  purposes of the
Plan, "Fair Market Value" as to a particular day shall be the per-share  closing
price for the Common  Stock as  reported  for the prior  trading day in THE WALL

                                      A-2

STREET JOURNAL or in such other source as the Plan Administrator deems reliable.
The Plan Administrator shall set the term of each stock option, but no Incentive
Stock Option shall be exercisable  more than 10 years after the date such option
is granted and, to the extent the aggregate Fair Market Value  (determined as of
the date the option is granted) of Common Stock with respect to which  Incentive
Stock Options  granted to a particular  individual  become  exercisable  for the
first time during any  calendar  year (under the Plan and all other stock option
plans of the Company) exceeds $100,000 (or such  corresponding  amount as may be
set by the Code) such options shall be treated as Nonqualified Stock Options. An
optionholder  and the Plan  Administrator  can agree at any time to  convert  an
Incentive Stock Option to a Nonqualified Stock Option.

          5.3 STOCK APPRECIATION  RIGHTS. The Plan Administrator may grant stock
appreciation rights, either in tandem with a stock option granted under the Plan
or with  respect  to a number of shares  for which an option is not  granted.  A
stock  appreciation  right shall entitle the holder to receive,  with respect to
each  share of stock as to which the right is  exercised,  payment  in an amount
equal to the excess of the share's  Fair  Market  Value on the date the right is
exercised  over its Fair Market  Value on the date the right was  granted.  Such
payment may be made in cash or in shares of Common  Stock  valued at Fair Market
Value as of the date of the surrender, or partly in cash and partly in shares of
Common Stock, as determined by the Plan  Administrator  in its sole  discretion.
The Plan  Administrator may establish a maximum  appreciation  value payable for
stock appreciation rights.

          5.4  RESTRICTED  STOCK  AWARDS.   The  Plan  Administrator  may  grant
restricted  stock awards under the Plan in Common Stock or  denominated in units
of Common Stock. The Plan Administrator, in its discretion, may make such awards
subject  to  conditions  and  restrictions,  as  set  forth  in  the  instrument
evidencing the award,  which may be based on continuous service with the Company
or the  attainment  of certain  performance  goals  related to  profits,  profit
growth,  profit-related  return ratios, cash flow or shareholder returns,  where
such goals may be stated in absolute  terms or relative to comparison  companies
or indices or to be achieved during a period of time. The Plan Administrator may
choose,  at the  time of  granting  a  restricted  stock  award  or at any  time
thereafter  up to the time of payment  of the award,  to include as part of such
award an entitlement to receive  dividends or dividend  equivalents,  subject to
such terms as the Plan  Administrator  may establish.  All dividends or dividend
equivalents  that are not paid currently may, in the Plan  Administrator's  sole
discretion,  accrue interest and be paid to the participant if, when, and to the
extent such award is paid.

          5.5 PAYMENT;  DEFERRAL.  Awards  granted under the Plan may be settled
through  cash  payments,  the  delivery of Common  Stock  (valued at Fair Market
Value)  or  the  granting  of  awards  or  combinations   thereof  as  the  Plan
Administrator   shall  determine.   Any  award  settlement,   including  payment
deferrals, may be subject to such conditions, restrictions, and contingencies as
the Plan  Administrator  shall determine.  The Plan  Administrator may permit or
require the deferral of any award payment,  subject to such rules and procedures
as it may establish,  which may include  provisions for the payment or crediting
of  interest,  or dividend  equivalents,  including  converting  such credits to
deferred stock unit equivalents.

          5.6 INDIVIDUAL AWARD AGREEMENTS.  Stock Options shall and other awards
may be evidenced  by  agreements  between the Company and the  recipient in such
form and content as the Plan  Administrator  from time to time  approves,  which
agreements  shall  substantially  comply with and be subject to the terms of the
Plan.  Such  individual  agreements may contain such provisions or conditions as
the Plan  Administrator  deems  necessary or appropriate to effectuate the sense
and purpose of the Plan and may be amended from time to time in accordance  with
the terms thereof.

     6. AWARD EXERCISE

          6.1  PRECONDITION  TO STOCK  ISSUANCE.  No shares  shall be  delivered
pursuant to the exercise of any stock  option or stock  appreciation  right,  in
whole or in part,  until  qualified for delivery under such  securities laws and
regulations as may be deemed by the Plan  Administrator to be applicable thereto
and until,  in the case of the  exercise  of an  option,  payment in full of the
option  price  thereof (in cash or stock as provided in Section 6.3) is received
by the Company. No holder of an option or stock appreciation right, or any legal
representative,  legatee or distributee  shall be or be deemed to be a holder of
any shares subject to such option or right unless and until such option or right
is exercised, the exercise price is paid, and such shares are issued.

                                      A-3

          6.2 NO FRACTIONAL SHARES. No stock option may at any time be exercised
with respect to a fractional  share.  No  fractional  share shall be issued with
respect to a stock appreciation right;  however, a fractional stock appreciation
right may be exercised for cash.

          6.3 FORM OF PAYMENT.  An optionee may exercise a stock option using as
the form of payment (a) cash or cash equivalent, (b) stock-for-stock payment (as
described below), (c) cashless  exercises,  (d) any combination of the above, or
(e) such other means as the Plan  Administrator  may  approve.  Any optionee who
owns Common  Stock may use such  shares as a form of payment to  exercise  stock
options granted under the Plan. The Plan Administrator,  in its discretion,  may
restrict or rescind  this right by notice to  optionees.  A stock  option may be
exercised in such manner only by tendering  (actually or by  attestation) to the
Company whole shares of Common Stock having a Fair Market Value equal to or less
than the exercise price. If an option is exercised by surrender of shares having
a Fair Market Value less than the exercise price, the optionholder  must pay the
difference in cash.

     7.  TRANSFERABILITY.  Any  Incentive  Stock Option  granted  under the Plan
shall, during the recipient's  lifetime,  be exercisable only by such recipient,
and shall not be assignable or transferable by such recipient other than by will
or the laws of descent and distribution.  Except as specifically  allowed by the
Plan  Administrator,  any other  award  under the Plan and any of the rights and
privileges  conferred  thereby shall not be assignable  or  transferable  by the
recipient  other than by will or the laws of descent and  distribution  and such
award  shall  be  exercisable  during  the  recipient's  lifetime  only  by  the
recipient.

     8. WITHHOLDING TAXES; OTHER DEDUCTIONS. The Company shall have the right to
deduct from any  settlement of an award  granted  under the Plan,  including the
delivery or vesting of shares,  (a) an amount of cash or shares of Common  Stock
having  a value  sufficient  to cover  withholding  as  required  by law for any
federal,  state or local  taxes,  and (b) any amounts due from the  recipient of
such award to the  Company or to any parent or  subsidiary  of the Company or to
take such other action as may be necessary  to satisfy any such  withholding  or
other obligations,  including  withholding from any other cash amounts due or to
become due from the Company to such  recipient  an amount equal to such taxes or
obligations.  The Plan  Administrator  also may, in its  discretion,  permit the
holder of an award to deliver to the Company, at the time the award is exercised
or vests,  one or more  shares  of  Common  Stock  previously  acquired  by such
individual (other than pursuant to the transaction triggering the taxes) with an
aggregate  Fair Market Value up to or equal to (but not in excess of) the amount
of the taxes incurred in connection with such exercise or vesting.

     9.  TERMINATION OF SERVICES.  The terms and conditions under which an award
may be exercised following termination of a recipient's employment, directorship
or independent  contractor  relationship with the Company shall be determined by
the Plan Administrator;  provided,  however,  that Incentive Stock Options shall
not be  exercisable at any time after the earliest of the date that is (a) three
months after  termination of  employment,  unless due to death or Disability (as
defined in Section  22(e)(3)  of the Code);  (b) one year after  termination  of
employment  due to  Disability;  or (c) ten years  after the date of grant (five
years if granted to a shareholder  who at the time the option is granted owns or
is deemed to own stock  possessing  more than 10% of the total  combined  voting
power of all classes of stock of the Company or of any parent or  subsidiary  of
the Company).

     10. TERM OF THE PLAN.  The Plan shall  become  effective  as of the date of
adoption by the Board and shall remain in full force and effect through the date
that is ten years thereafter,  unless sooner terminated by the Board.  After the
Plan is  terminated,  no future  awards may be  granted,  but awards  previously
granted shall remain  outstanding in accordance with their  applicable terms and
conditions and the Plan's terms and conditions.

     11. PLAN AMENDMENT;  BIFURCATION OF THE PLAN. The Board may amend,  suspend
or terminate the Plan at any time; provided that no such amendment shall be made
without the approval of the Company's  shareholders  (a) that would increase the
number of shares available for issuance under the Plan (other than in accordance
with  Section  4.3),  or (b) if such  approval  is  required  (i) to comply with
Section 422 of the Code with respect to  Incentive  Stock  Options,  or (ii) for
purposes of Section  162(m) of the Code.  Notwithstanding  any provision of this
Plan to the contrary, the Board, in its sole discretion,  may bifurcate the Plan
so as to restrict,  limit or condition  the use of any  provision of the Plan to
participants who are officers,  directors or shareholders  subject to Section 16
of the 1934 Act without so restricting,  limiting or conditioning  the Plan with
respect to other participants

                                      A-4

     12. PLAN NOT EXCLUSIVE. This Plan is not intended to be the exclusive means
by which the Company may issue awards to acquire its Common Stock.

     13. GOVERNING LAW. The Plan shall be governed by, and all questions arising
hereunder  shall be  determined  in  accordance  with,  the laws of the State of
Delaware.

     14.  APPROVAL  BY  SHAREHOLDERS.  This  Plan  shall  be  submitted  to  the
shareholders  of the Company for their approval at a regular or special  meeting
to be held  within  12  months  after the  adoption  of this Plan by the  Board.
Shareholder  approval shall be evidenced by the affirmative  vote of the holders
of a majority of the shares of the  Company's  Common Stock present in person or
by proxy and voting at the meeting. If the shareholders  decline to approve this
Plan at such meeting or if this Plan is not approved by the shareholders  within
12 months  after its  adoption by the Board,  this Plan (and all awards  granted
hereunder)  shall  automatically  terminate to the same extent and with the same
effect as though this Plan had never been  adopted.  If this Plan is approved by
shareholders,  all awards granted under the Plan to persons who are "Affiliates"
of the Company (as defined under the  Securities  Act of 1933, as amended) shall
be deemed acquired on the date such approval is obtained.

                                      A-5

                        MAIN STREET AND MAIN INCORPORATED
                       2002 ANNUAL MEETING OF STOCKHOLDERS

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The  undersigned  stockholder  of MAIN  STREET  AND  MAIN  INCORPORATED,  a
Delaware corporation (the "Company"),  hereby acknowledges receipt of the Notice
of Annual Meeting of Stockholders and Proxy Statement of the Company, each dated
April 30,  2002,  hereby  appoints  Bart A. Brown,  Jr.,  William G. Shrader and
Michael J. Herron,  and each of them, proxies and  attorneys-in-fact,  with full
power to each of substitution,  on behalf and in the name of the undersigned, to
represent the  undersigned  at the 2002 Annual  Meeting of  Stockholders  of the
Company,  to be held on Monday, June 24, 2002, at 10:00 a.m., local time, at the
Bamboo Club  Restaurant for a  complimentary  breakfast and tour and then to the
fifth  floor of the Bank of America  Building  which  adjoins  the  Bamboo  Club
restaurant where all business shall be conducted, both located at 699 South Mill
Avenue,  Tempe,  Arizona, and at any adjournment or adjournments thereof, and to
vote all shares of the  Company's  Common  Stock that the  undersigned  would be
entitled to vote if then and there personally  present, on the matters set forth
on the reverse side.

     THIS  PROXY  WILL BE VOTED AS  DIRECTED  OR, IF NO  CONTRARY  DIRECTION  IS
INDICATED, WILL BE VOTED FOR THE ELECTION OF DIRECTORS; FOR THE RATIFICATION AND
APPOINTMENT OF INDEPENDENT  AUDITORS:  FOR APPROVAL OF THE 2002 INCENTIVE  STOCK
OPTION PLAN;  AND AS SAID PROXIES  DEEM  ADVISABLE ON SUCH OTHER  MATTERS AS MAY
COME BEFORE THE MEETING.

     A majority of such proxies or substitutes as shall be present and shall act
at said meeting or any adjournment or adjournments thereof (or if only one shall
be present and act, then that one) shall have and may exercise all of the powers
of said proxies hereunder.

           (CONTINUED AND TO BE SIGNED AND DATED ON THE OTHER SIDE.)

                          (CONTINUED FROM OTHER SIDE.)


                                                                                
1.  ELECTION OF DIRECTORS:  FOR all nominees  [ ]    WITHHOLD AUTHORITY to vote for   [ ]    *EXCEPTIONS  [ ]
                            listed below.            all nominees listed below.


Nominees: John F. Antioco, Bart A. Brown, Jr., William G. Shrader, Jane Evans,
          John C. Metz, and Debra Bloy.

(INSTRUCTIONS:  To withhold authority to vote for any individual  nominee,  mark
the "Exceptions" box and write that nominee's name in the space provided below.)

*Exceptions ____________________________________________________________________

2.  RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS:
    [ ] FOR appointment       [ ] AGAINST appointment       [ ] ABSTAIN

3.  APPROVAL OF THE 2002 INCENTIVE STOCK PLAN:
    [ ] FOR approval          [ ] AGAINST approval          [ ] ABSTAIN

and upon  such  matters  which may  properly  come  before  the  meeting  or any
adjournment or adjournments thereof.

                              Change of Address and/ or Comments Mark Here [ ]

                              (This  Proxy  should  be  dated,   signed  by  the
                              stockholder(s)  exactly as his or her name appears
                              hereon,  and  returned  promptly  in the  enclosed
                              envelope.  Persons signing in a fiduciary capacity
                              should so  indicate.  If shares  are held by joint
                              tenants   or   as   community    property,    both
                              stockholders should sign.)

                              Dated:______________________________________, 2002

                              __________________________________________________
                                                   Signature

                              __________________________________________________
                                           Signature if held jointly

SIGN,  DATE,  AND RETURN THIS PROXY CARD PROMPTLY  USING THE ENCLOSED  ENVELOPE.
Votes must be indicated (x) in Black or Blue ink.