Essex-based Rowan Bradley, a former DJ and international TV host, has transformed his personal battle with long COVID into an inspiring health & wellness brand.
“The brand was founded on the belief that health products should not only work but should also be created with integrity and sustainability” says founder Rowan.
Being a long COVID advocate and hearing hundreds of stories since becoming open about his condition, Bradley hopes the products “can help the millions of sufferers lead somewhat normal lives, or at least help with the pain and anxiety that comes with it.”
Bradley’s career highlights include hosting a TV show in the Philippines and performing at the Miss World pageant twice. However, his burgeoning career was abruptly halted in March 2021 when he contracted COVID-19.
The virus left him with debilitating long COVID symptoms, including chronic pain and fatigue. Forced to put his dreams of a Las Vegas residency on hold indefinitely, Bradley found himself on a new path—one that would bring hope and relief to others facing similar struggles.
Now 33 years old, Bradley has launched Elixer LTD, a UK-based health and wellness brand dedicated to creating ethically produced, innovative products aimed at relieving pain, managing anxiety, and enhancing longevity and performance.
A Personal Mission
Bradley’s shift from the spotlight to health entrepreneurship stems from his own struggles. "I went from performing on international stages to barely managing the basics of everyday life," he shares. "After exhausting conventional treatments, I decided to take control of my health. Elixer is the result of that journey—a way to not only help myself but also empower others."
The 2025 range consists of Organic CBD Oil, Maximum Recovery Pain Relief Cream, Sleep Aid CBD Tablets, anti-aging products, and supplements focused on cell and brain health. All products are ethically sourced, traceable, and third-party tested.
Bradley has become a vocal advocate for long COVID awareness and support, frequently engaging with others affected by the condition.
"There are millions of people struggling with the same symptoms I’ve faced—pain, fatigue, and anxiety and much worse. My hope is that Elixer can provide some relief, build trust, and improve my own and others’ quality of life," he says.
Elixer’s mission extends beyond symptom management; it aims to empower individuals to reclaim control over their health. "When you’re dealing with something as overwhelming as long COVID, having effective tools can make all the difference," Bradley explains.
Elixer is equally committed to sustainability and accessibility. By reducing its carbon footprint, investing in charitable initiatives, and educating consumers, the brand is paving the way for ethical wellness. Bradley envisions a future where Elixer’s growth enables further cost reductions, making premium health solutions accessible to all.
Available Now
The Elixer 2025 Range is available online at www.elixer.co.uk. "Elixer isn’t just a brand—it’s a movement to help people take control of their health and live better lives," Bradley concludes.
For further information, please contact info@elixer.co.uk
Media Contact
Company Name: Elixer LTD
Contact Person: Rowan Clarke
Email: Send Email
Phone: 07897418738
Country: United Kingdom
Website: www.elixer.co.uk
