In an era where traditional gig platforms dominate but face growing criticism over worker pay and hidden fees, London-based startup iDeliverr is taking a radical stand. Founded by Kenneth Stuart, the platform promises to slash commissions by 50%, ensuring tradespeople earn more. At the same time, customers save – a move that could redefine the future of work in the UK’s £4 billion home services sector.
Traditional handyman platforms charge gig workers 15-30% per job, plus customer fees. For a £150 plumbing job, a worker nets just £105-£127.50 after fees. Customers pay 10-20% surcharges, inflating average costs by £18-£45. Today, 68% of London gig workers earn below the £13.15/hour living wage, which clearly demonstrates worker exploitation. There is no sick pay, pensions, or injury coverage for 92% of platform-based tradespeople. No wonder 41% of Londoners report “bait-and-switch pricing” on major platforms. 57% even struggle to verify worker qualifications pre-hiring. There is also an environmental impact, as 28% of gig jobs require cross-London travel, contributing to 12,000+ tonnes of CO2 annually.
To solve these issues, iDeliverr offers a fairer model. Here's how iDeliverr addresses issues with traditional handyman platforms:
For Workers:
- 12% Commission: Half the industry average, letting a £150 job net workers £132 vs. £105-£127.50 elsewhere.
- Dynamic Pricing: Urgent jobs pay 15-25% more; off-peak discounts incentivize scheduling.
- Benefits Fund: 2% of platform fees go toward:
- Accident insurance
- Skills training (NVQ certifications)
- Mental health support via Mind.org partnership.
For Customers:
1. No Hidden Fees: Price shown = price paid.
2. Money-Back Guarantee: 48-hour dispute resolution.
3. Tiered Verification:
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Basic: DBS check, 2 references
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Pro: NVQ certification, 5-year work history
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Elite: Master Craftsman Guild members
Comparative Pricing Example Against a Traditional Handyman Platform
Kitchen Shelf Installation:
- Traditional Handymen Platform: £189
- iDeliverr: £149
- Savings: £40 (21%)
Emergency Plumbing (2hrs):
- Traditional Handymen Platform: £245
- iDeliverr: £199
- Savings: £46 (19%)
Full Home Paint Job:
- Traditional Handymen Platform: £1,850
- iDeliverr: : £1,550
- Savings: £300 (16%)
Technology Deep Dive: The Coming App
AI-Powered Matching
- Skill Graph Algorithm: Matches workers to jobs using 53 data points (e.g., tool availability, past ratings for similar tasks).
- Travel Optimization: Reduces average commute by 22% vs. competitors (beta test data).
Security Features
- End-to-end encryption for all chats/payments.
- Facial recognition for worker profile verification.
Accessibility
- Voice-to-text job posting for visually impaired users.
- Multilingual support (12 languages at launch).
iDeliverr App:
- Real-time earnings tracker for workers.
- Augmented Reality tool for customers to visualize projects.
Case Studies: Beta Test Results
Case Study 1: Maria, Single Mother & Electrician
TaskRabbit Earnings (2023): £32,500/year (pre-tax, pre-fees).
iDeliverr Beta (2024): £41,200/year projected (22% fee reduction + surge pricing).
Case Study 2: The Patel Family Kitchen Reno
TaskRabbit Quote: £4,200 (excluding materials).
iDeliverr Cost: £3,550 via “Off-Peak Discount” booking.
Industry Reactions & Collaborations
Collaborators
- Federation of Master Builders: “iDeliverr aligns with our ethics charter.” – Brian Berry, CEO.
- British Safety Council: Collaboration on worker training modules.
An Excerpt from the Interview with the Founder Kenneth Stuart:
Q: Why tackle this industry?
Kenneth Stuart: My father was a carpenter – I saw how platforms eroded his pay despite 30 years’ experience.
Q: How will you sustain lower fees?
Kenneth Stuart: We automate 80% of admin costs via AI, unlike legacy players.
Milestones Achieved and Future Roadmap:
- 2024: London launch, 5,000-tasker goal.
- 2025: Expand to Birmingham, Manchester; B2B contracts.
- 2026: EU rollout; smart home integration.
To get involved, visit the local handyman near me.
Workers can join the waitlist at Handyman London
Investors can email support@ideliverr.co.uk
Media Contact
Company Name: iDeliverr
Contact Person: Kenneth Stuart, Founder
Email: Send Email
Phone: 020 8058 2771
City: London
Country: United Kingdom
Website: www.ideliverr.co.uk
