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Sales Gamification Software Market is Projected to Reach a Valuation of US$ 2.7 Bllion by 2031: TMR Study

WILMINGTON, DE / ACCESSWIRE / February 2, 2023 / Transparency Market Research Inc. - Several retail companies are utilizing sales gamification software to motivate their sales representatives, enhance customer retention, and boost the sales team's productivity. The sales gamification software market value stood at US$ 438.2 Mn in 2021. The market is projected to expand at a CAGR of 20.1% during the forecast period 2022-2031.

Transparency Market Research inc., Thursday, February 2, 2023, Press release picture

Vendors in the sales gamification software industry are offering functionalities that help automate employee motivation and communication for sales representatives, such as reward programs and real-time feedback. Numerous industries are leveraging gamification for sales training programs in order to enhance employee performance and productivity.

Gamification is gaining traction among retail businesses to provide a competitive environment to their sales teams. Furthermore, gamification in the retail industries has helped boost sales and enhance customer engagement.

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Key Findings of Study

  • Integration of AI, AR, and VR Technologies with Sales Gamification Platforms Present Abundant Opportunities: Rapid pace of utilization of gamification solutions to enhance the engagement and productivity of sales teams in several industries has augmented the sales gamification software market size. Numerous immersive technologies have been integrated with the sales gamification platforms, accelerating market development. These include artificial intelligence (AI), augmented reality (AR) & virtual reality (VR), blockchain, and Internet of Things (IoT). Prominent vendors in the market are expanding the portfolio of AI-powered gamification platforms in a bid to increase market share.
  • Significant Adoption of Software in BFSI Industry to Propel Market: The banking, financial services and insurance (BFSI) industry is witnessing lucrative demand for gamification software for sales teams. Companies in the industry are leveraging gamification to bolster sales and strengthen employee engagement. Automation of incentive programs for sales representatives is a key trend in several end-use industries. Changing reward systems with cryptocurrencies has opened new avenues for market players. Companies are offering easy-to-use gamification tools and innovative reward systems in order to expand their customer base in the global sales gamification software market.

Key Drivers

  • Increasing trend of usage of gamification platforms to boost employee engagement is a key driver of the global sales gamification software industry
  • Growing R&D on gamification techniques to enhance competitiveness in sales representatives is expected to create attractive opportunities for vendors of sales gamification software
  • Initiatives to integrate immersive learning experience is a key market trend expected to fuel product demand

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Regional Growth Dynamics

North America is expected to account for the leading share in the global sales gamification software market during the forecast period. Early adoption of advanced gamification software by sales teams and advanced communication systems has steered the market growth in North America. Furthermore, several global prominent vendors have presence in the region, which include Raydiant, Agile CRM, BI WORLDWIDE, and Microsoft Corporation.

Asia Pacific also is a lucrative region. Increase in trend of using gamification in the sales department of several companies in the region has fueled the market growth in Asia Pacific. Presence of multinational technology companies such as Alibaba Group, Lazada Group, Gojek, and Shopee, has steered new product development in the past few years.

Competition Landscape

Top players operating in the sales gamification software market are making sizable investments in R&D activities. Prominent companies in the market include Agile CRM, SAP SE, Microsoft Corporation, Spinify, Axonify, SmartWinnr, and Zoho Corporation.

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Sales Gamification Software Market Segmentation

Component

  • Solutions
  • Services

Deployment

  • Cloud
  • On-premise

Enterprise Size

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

End-user

  • BFSI
    IT & Telecom
  • Manufacturing
  • Retail
  • Education
  • Others

Region

  • Asia Pacific
  • North America
  • Europe
  • Middle East & Africa
  • South America

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About Transparency Market Research

Transparency Market Research registered at Wilmington, Delaware, United States, is a global market research company providing custom research and consulting services. TMR provides in-depth insights into factors governing demand in the market. It divulges opportunities across various segments based on Source, Application, Sales Channel, and End-Use that will favor growth in the market over the next 9 years.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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