Specificity Reaches $1.8 Million in Annual Run-Rate Revenue

Ongoing Revenues and Additional New Business Signed During June and July 2023 Equates to $1.8 Million Annualized Rate

TAMPA, FL / ACCESSWIRE / August 8, 2023 / Specificity Inc. (OTCQB:SPTY) (the "Company"), a full-service digital marketing firm that delivers cutting-edge marketing solutions, today announced the Company's filing of its Quarterly Report on Form 10-Q on August 4, 2023. For the month of June 2023, Specificity generated $150,000 revenue and dramatically lowered its cash burn rate, resulting in nearing positive cash flow from operations. Specificity grew the monthly revenue numbers to bring their annual run-rate up to $1.8 million; a fact that will be reflected by July and August numbers as the new client campaigns launch.

Jason Wood, Chief Executive Officer of Specificity, commented, "We continue the implementation of our strategy to focus on customer accounts with better margins and prospects for additional future growth and expansion. In July we doubled our sales team, as we currently have the largest sales pipeline in company history and are keenly focused on larger clients. During the second quarter several client launches which were anticipated to be completed during the second quarter of 2023 were delayed from completion by the quarter ended June 30, 2023, and are anticipated to be consummated during the third quarter of 2023. This action was confirmed by our most recent monthly results, as we generated more than $150,000 sales in July."

Wood, continued, "The early success of our re-focused sales and marketing approach, which started in mid-February, has dramatically increased our sales funnel of opportunities and closing rate. Our ongoing revenues and additional new business signed in June and launching in June and July illuminates a revised run rate, defined as the monthly volume of sales annualized at the rate, of approximately $1.8 million moving forward given the dynamic of our billing practice and client relationships. In regards to our capital structure and financing needs, we continue to successfully access capital when needed and still have a limited number of shares out there, with 10.7 million shares outstanding and 1.7 million shares in the float. We look forward to continuing to expand our Specificity digital marketing solutions, locally, regionally, and now with the additional sales reps, nationally, as a tool in more and more companies' marketing efforts."

About Specificity, Inc.

Specificity, based in Tampa, Florida, is a full-service digital marketing firm that delivers cutting-edge marketing solutions to business-to-business clients as well as business to consumer clients. Our core mission is to offer our clients the most advanced audience targeting capabilities out there. We believe that precision targeting is the key to building the most successful marketing campaigns possible. Specificity has developed tools that allow it to identify and market to people who are actively in the buying cycle. Specificity takes advantage of the real-time messaging opportunities digital marketing offers to give small and medium-sized businesses a fair chance at online traffic.

For further information about Specificity Inc. and the range of digital marketing solutions offered, visit - https://www.specificityinc.com/. Specificity also has a growing online community across social media, including Facebook and LinkedIn. Specificity is a publicly traded company, ticker symbol #SPTY.

For more information, please contact:

ClearThink Investor Relations,

nyc@clearthink.capital
Jason Wood, CEO
jason@specificityinc.com

Forward-Looking Statements Disclaimer:

This press release contains forward-looking statements that can be identified by terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. Many factors are difficult to predict accurately and are generally beyond the Specificity's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

Although forward-looking statements contained in this presentation are based upon what management of Specificity Inc. believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Specificity Inc. undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.

SOURCE: Specificity Inc.