Embedded coverage meets everyday money, giving millions a simpler path to family protection this Thanksgiving.

MILWAUKEE, WI / ACCESS Newswire / December 1, 2025 / Wysh Life & Health Insurance Company, a digital-first carrier, today announced a partnership with Beem, a US-based smart wallet and purchase-intelligence platform, to embed life insurance into Beem's subscription tiers, Beem Life Plus and Beem Life Pro. The integration brings life protection into the same flow where people already manage deposits, spending, and bills, by lowering barriers for households that have been priced out or excluded from traditional coverage.

"Beem has built a platform that helps people avoid the traps of payday loans and predatory credit products," said Alex Matjanec, CEO of Wysh. "By embedding Wysh Life Benefit directly into their subscription model, Beem is proving that protection can be just as simple and seamless as the rest of modern financial life. It's a new path to inclusion."

Beem's members use an FDIC-insured wallet and a companion card that helps build credit through everyday purchases. The app's Everdraft™ feature gives instant access to verified deposits (no interest, no credit checks), while Beem's AI agents find jobs, surface deals, compare prices, and keep budgets on track. Adding Wysh's embedded life insurance introduces a long-term safety net alongside Beem's short-term cash flexibility, so customers can cover today's needs and protect tomorrow's.

"Beem has established itself as America's Wallet, offering a free FDIC-insured wallet, a free credit card that builds credit with every purchase, and a groundbreaking Purchase Intelligence Platform", says Akshay K, Beem's CEO & Founder. "This platform gives users more benefits at every purchase, making Beem a household name for millions of Americans. Starting this fall, Beem is expanding its Purchase Intelligence Platform to include meaningful, automatic, and affordable coverage in partnership with Wysh, delivering unprecedented purchasing power to millions of Americans everywhere."

Why This Matters

• Closes a real coverage gap. 40% of American adults believe they need more life insurance, representing close to 100 million adults.* By embedding life protection inside a wallet people already use, Wysh and Beem bring coverage within reach of busy families, gig workers, and those with non-traditional incomes.

• Protection where money decisions happen. Life insurance joins direct deposit, spending, cash access, and budgeting in one seamless experience, with no separate applications, exams, or new accounts required.

• Simpler path to resilience. Beem members can manage cash flow today (Everdraft™) while securing loved ones for the future (Wysh Life Benefit), reducing reliance on predatory products when life happens.

• A model built for digital finance. The partnership sets a practical blueprint for how fintech and insurtech can combine to deliver protection-as-a-feature for mainstream consumers.

About Wysh

Wysh Life & Health Insurance Company is a digital-first, full-stack insurer majority-owned by Northwestern Mutual. Rated A- by AM Best, Wysh partners with banks, credit unions, fintechs, and consumer platforms to embed micro life insurance directly into everyday financial products.

About Beem

Beem is a leader in Purchase Intelligence, serving 166 million affluent Americans who live paycheck to paycheck-51% earning over $100K. Through its FDIC-insured wallet, Beem's Purchase Intelligence Platform guides purchases with insights, performs smart money operations, offers virtual prepaid cards, store credits, and credit cards with real-time flexible funds access and relevant cashback offers. It automatically builds credit with each purchase, provides relevant deals, allows price comparisons, offers early access to future deposits, reduces costs on essential purchases, and even helps users find jobs to support their spending. Currently, we support 18 of their 600 annual purchases. Since 2021, we've seen 196,171% growth, with 3 million users. We aim to increase from 18 to 300 purchases per user by 2029. Our team features Purchase Intelligence pioneers from MIT, Stanford, IIT, and Harvard, holding over 75 patents.

Media Contacts
Press@wysh.com
Allan Moses, Beem PR Manager: allan.moses@trybeem.com

*LIMRA & Life Happens, 2025 Life Insurance Barometer / Facts, Aug 2025.

SOURCE: Wysh