LAFAYETTE, CA / ACCESS Newswire / December 11, 2025 / FeinWines, a boutique direct-to-consumer wine club founded by finance professional and wine enthusiast Cole Feinberg, is carving out a distinct place in the wine industry by curating globally sourced selections for everyday drinkers and serious collectors alike - without the constraints of traditional distributor ties or regional exclusivity.

Initially built from word - of - mouth requests and private referrals, FeinWines has grown into a full-service wine concierge for a wide spectrum of wine lovers - from casual weekday sippers to seasoned collectors. Feinberg's mission? Deliver high-quality, thoughtfully sourced wine from around the world, without the ego or exclusivity that often shadows the wine industry.

"I always say: I'm a master consumer, not a master somm," Feinberg shares. "We're not trying to sell people what we like - we're focused on giving them what they will love."

Unlike many wine clubs that rely on distributor agreements or vineyard partnerships, FeinWines maintains full independence - allowing it to source bottles from any region, producer, or vintage that meets its standards. Current offerings have included selections from Italy, Argentina, South Africa, Burgundy, Australia, and California.

The FeinWines customer base is organized into three core groups:

• Weekday Drinkers, seeking accessible bottles in the $20-$50 range;

• Collectors, who work one-on-one with FeinWines to source rare, investment-grade vintages;

• And the fast-growing Wine Club Members, who receive curated shipments on a recurring basis with a balance of quality, novelty, and approachability.

This flexibility has become a key differentiator - particularly in a fragmented wine market often shaped by bulk deals and distributor constraints.

"If a vintage underperforms, we don't have to move it. We pivot," Feinberg says. "That's the benefit of staying independent."

FeinWines also emphasizes sustainability in its packaging, shipping all orders in recycled cardboard - an intentional detail that reflects the brand's commitment to quality from selection to delivery.

What's Next for FeinWines

Following continued growth and expanding demand for curated selections, FeinWines is preparing to scale its offerings beyond delivery. Feinberg plans for experiential expansion, including in-person tastings, chef collaborations, and potential international travel experiences for club members. Still FeinWine's guiding philosophy remains simple: great wine, sourced honestly, delivered with care.

"We're here for the people who want to learn, want to explore, and want to drink well. Whether it's a $27 Tuesday Cabernet or a $2,700 Bordeaux, FeinWines will deliver."

About FeinWines

FeinWines is a Lafayette, California-based direct-to-consumer wine club and concierge service founded by Cole Feinberg. Built on independence, global sourcing, and personalized service, FeinWines curates wine selections for everyday drinkers, collectors, and club members without distributor constraints. With a growing national presence and a commitment to accessibility, sustainability, and taste, FeinWines is redefining how wine gets delivered-and who it's for. Learn more at www.feinwines.com.

Media Contact:

Cole Feinberg
Founder
Email: cole@feinwines.com
Phone: (415) 312-2728

SOURCE: Fein Wines