Enhancing Its Regional Food Distribution Network
GREEN BAY, WI / ACCESS Newswire / April 21, 2025 / Crystal Bay has acquired Rogge's Sausage Inc., ensuring the longtime Wisconsin-based family business remains locally owned. The acquisition comes as Jeff Rogge, the third-generation owner and grandson of the company's founder, transitions into retirement.
Rogge's Sausage has been serving Wisconsin and its neighboring states since 1938. Under Crystal Bay's ownership, it will continue to provide its loyal customer base with high-quality seafood, deli meats, cheeses, entrees, salads, and sausage products. Crystal Bay is excited to expand its offerings and bring beef, pork, and other meat products to Rogge's customers. With a long history of expertise in seafood, both companies are excited to offer grocers and other retail food outlets an expanded array of seafood options.
"Rogge's has been a part of my family for three generations, and serving our customers for so many years has been an honor. I'm grateful to see the company continue under Crystal Bay's leadership, and their commitment to quality and personal service ensures that Rogge's will remain a trusted name for years to come," said Jeff Rogge.
All of Rogge's employees will remain with the company, ensuring a smooth transition and continuity for customers and partners. Rogge's will be rebranded as Rogge's Foods, LLC, and a new logo will be unveiled with a website, RoggesFoods.com, to be developed in the next few months.
"We recognize the responsibility that comes with acquiring a business with such a rich history," said Todd Van Lannen, President/Co-Owner of Crystal Bay. "Our focus is on ensuring a seamless transition for employees, vendors, and customers alike, preserving the values that have made Rogge's a trusted name for generations."
Joel Van Lannen, Co-Owner of Crystal Bay, added, "We're keeping this business in the state, retaining jobs, and ensuring our customers are able to enjoy and continue to provide the local families that support them with trusted products they know and love."
About Crystal Bay
Crystal Bay is a family-owned business committed to delivering high-quality seafood and meat products. Crystal Bay focuses on freshness, reliability, and strong supplier partnerships. Decades of experience ensure consistent quality and trusted service for retailers and food service providers. Learn more at CrystalBayFoods.com.
About Rogge's Sausage Inc.
Rogge's Sausage Inc. is a trusted Wisconsin-based provider of premium seafood, deli meats, cheeses, and sausage products. Founded in 1938, the company remains committed to quality, exceptional service, and family-first values under its new ownership.
For Media Inquiries, Please Contact:
Todd Van Lannen
Crystal Bay Foods
todd.vl@crystalbayfoods.com
President, Crystal Bay Foods
Terra L. Fletcher
Fletcher Consulting
terra@fletcherconsulting.com
SOURCE: Crystal Bay Foods
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