Skip to main content

Bob Chitrathorn, CFO and Vice President with Simplified Wealth Management, Discusses Trying To Make The World A Better Place For All Through Financial Literacy

In a world where financial decisions shape lives, everyone must understand the fundamentals of money management. To address this need, Bob Chitrathorn, a recognized voice in financial education, is launching a comprehensive financial literacy initiative aimed at empowering individuals to make informed financial decisions

The mission is simple: to make the world a better place through financial literacy. Bob believes that every person, regardless of their background or circumstances, deserves the opportunity to achieve financial stability and independence. Through this initiative, he aims to provide the tools and resources necessary for people to understand and manage their finances effectively.

Financial literacy is not just about understanding how money works, it’s about empowerment. It’s about giving people the knowledge they need to make informed decisions about their money, which can have a profound impact on their lives and the lives of their families.

The initiative includes a range of resources, from interactive online courses to hands-on workshops, all designed to demystify the world of finance. Cover topics such as budgeting, investing, debt management, retirement planning, and more.

Through these efforts, people can hope to foster a culture of financial responsibility and independence. Equipping individuals with the knowledge, they need to navigate the financial landscape can help them avoid costly mistakes, plan for the future, and ultimately, improve their quality of life.

This initiative seeks to address a common issue: most teachers sign up for a 403(b) plan during open enrollment with little guidance, often defaulting to a salesperson who may not provide comprehensive support or share all available options. As a result, teachers may miss out on more beneficial alternatives within the district’s 403(b) plan, which typically offers over 30 different companies to choose from.

Teachers are often unaware that they have numerous options when it comes to choosing a 403(b) plan. This initiative aims to change this by providing teachers with the necessary information and tools to make informed decisions

People need to be better with their finances; comfortable and confident.  People should realize how an experienced advisor can help and should want to work with one.

About Bob Chitrathorn

Robert Chitrathorn (or Bob for short) came from humble beginnings. Born to parents Puttachart and Sakul Chitrathorn, Bob was raised in a mobile home park in Colton, CA. His parents migrated to Michigan from Bangkok, Thailand in 1974, before settling in Southern California. As a child, Bob didn’t realize how good others had it until he ventured out of the ghetto and went over to friends’ birthday parties. There he’d witness the luxuries of living the American dream and of the possibilities that lay ahead.

To the Chitrathorns, life in America was a gift and they were proud owners of property in America. They worked hard to put food on the table and to put Bob and his younger sister, Crystal, through school. Bob ate sandwiches with nothing but cheese on them, but he was blessed nonetheless. He learned that perspective made all the difference in life.

In his mother’s words, “education is money in the bank.” She teaches nurses to this day, but she and Sakul, a factory worker, sacrificed to make a better life for Bob and Crystal. They paid for both kids to go through private high school and then helped pay for college.

Their dedication and sacrifice didn’t go to waste. Bob received a full-ride scholarship for his first year at La Sierra University, before transferring to Cal State San Bernardino(CSUSB). He received his B.S. in Finance, as well as a B.S. in Real Estate while minoring in business administration. Despite the rigorous course load, Bob graduated magna cum laude and was named part of the Golden Key Honor Society.

In 2004, Bob became a financial advisor, which was an opportunity to make a good living, while helping others make informed decisions for their own financial lives. He had a short stint at H&R Block and also considered real estate, but he found his passion in personal finance. While Bob was attending CSUSB, his parents were working with an agent at New York Life. Bob always sat in on their meetings. He found that by listening to his parents’ goals and conveying the pros and cons of their decisions, they would listen to him more often than their own advisor.

When Bob became an advisor, it was a no-brainer that Puttachart and Sakul would work with their son, who always listened to their needs. With over 19 years of industry experience, he now has many clients beyond his parents to guide and influence. Bob recently co-founded Simplified Wealth Management to help grow a new brand and to help shape the next generation of financial advisors.

In 2016, Bob contributed a chapter to best-selling author and esteemed motivational speaker, Brian Tracy’s book. The book, “Success Manifesto: The World’s Leading Entrepreneurs & Professionals Reveal Their Secrets to Mastering Health, Wealth & Lifestyle,” was an opportunity for Bob to share his love for planning and for his clients.

He holds the Series 6, Series 7, Series 63 registrations with LPL Financial, and Series 65 registration with Mariner Independent Advisor Network, and he also has life, health, and long-term care insurance licenses. Bob has been married to the love of his life, Brittany, for five years. They live in their Riverside, CA home with their rescue dog, Mazy, a pool, putting green, and a Pittsburgh Steelers-themed bar that’s perfect for Sunday Night Football.

If you’re looking for Bob at 6:30 or 7 pm on a weeknight, more often than not, he’s prepping for a case or making phone calls still. His parents’ work habits weren’t lost on him and he’s usually the one at the end of the night setting the alarm and turning off the lights.

Learn more: | |



Bob Chitrathorn is a registered representative with, and Securities and Retirement Plan Consulting Program advisory services are offered through LPL Financial, a registered investment advisor, member FINRA/SIPC. Other advisory services offered through the Mariner Independent Advisor Network. Mariner Independent Advisor Network, Wealth Planning by Bob Chitrathorn, and Simplified Wealth Management are separate entities from LPL Financial. 






Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.