Skip to main content

Salesforce Users Tap AI, Analytics for Omnichannel Results

New tools help firms forced online by pandemic deliver more personalized customer and employee experiences, ISG Provider Lens™ report says

U.S. enterprises are flocking to Salesforce-based artificial intelligence (AI) and deep analytics solutions to build omnichannel customer and employee experiences, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2022 ISG Provider Lens™ Salesforce Ecosystem Partners report for the U.S. finds solutions that include Salesforce’s Tableau analytics and Einstein AI platforms allow organizations to handle increasing interactions across multiple channels. This year’s report introduces a new quadrant, Implementation Services for Analytics Solutions on Salesforce, that examines the relatively new and growing market for analytics implementations by Salesforce service providers.

“Salesforce and solutions like it have been a lifeline for U.S. enterprises forced to change the way they reach customers during the COVID-19 pandemic,” said Bill Huber, ISG partner, Digital Platforms and Solutions. “Enabling omnichannel experiences with AI and analytics is just one of the new ways these solutions have come into play.”

The report includes tips on implementing Salesforce Marketing Cloud solutions for enterprises that are returning to work after the pandemic while still optimizing digital-first employee and customer experiences. Enterprises are focused on staying flexible, adopting automation to handle growing transaction volumes and using analytics and AI to deliver more personalized experiences.

“By implementing data analytics and AI tools, companies can create a human touch to deliver new levels of customer experience,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Direct, one-on-one communication, at scale and across multiple channels, can increase engagement and revenue.”

The report provides similar insights on a broad range of other Salesforce-related services for organizations of all sizes, including managed application services, multi-cloud implementation and integration for large enterprises, and implementation of Salesforce core clouds for the midmarket. The report finds most U.S. companies take a hybrid cloud approach and prefer service providers with strong integration capabilities and a global presence, while some midsize customers embrace a purely agile methodology.

The 2022 ISG Provider Lens™ Salesforce Ecosystem Partners report for the U.S. evaluates the capabilities of 42 providers across six quadrants: Multi-Cloud Implementation & Integration Services for Large Enterprises, Implementation Services for Core Clouds Midmarket, Implementation Services for Marketing Cloud Midmarket, Managed Application Services for Large Enterprises, Managed Application Services for Midmarket and Implementation Services for Analytics Solutions on Salesforce.

The report names Persistent Systems as a Leader in four quadrants. It names HCL, Infosys, Silverline, Traction on Demand and Wipro as Leaders in three quadrants each. Accenture, Birlasoft, Capgemini, Coastal Cloud, Cognizant, Hexaware, Mindtree, TCS and Tech Mahindra are named as Leaders in two quadrants each. Brillio, Customertimes, Deloitte Digital, Dentsu, LTI and Slalom are named as Leaders in one quadrant each.

In addition, Brillio is named as a Rising Star – a company with a “promising portfolio” and “high future potential” by ISG’s definition – in one quadrant.

To download customized versions of the report, visit Coastal Cloud and Tech Mahindra.

The 2022 ISG Provider Lens™ Salesforce Ecosystem Partners report for the U.S. is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit


Data & News supplied by
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.