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Sensormatic Solutions Maximizes Shopper Experiences Through Store Guest Behaviors Powered by Computer Vision Analytics at NRF 2024

  • Sensormatic Solutions newest offering uses AI to provide retailers with analytics and visualization tools that enable outcomes-based improvements and satisfying retail experiences

Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, unveils how it enables an enhanced shopper experience with its Store Guest Behaviors powered by Computer Vision Analytics (CVA) solution at the 2024 National Retail Federation (NRF) Big Show. As part of Sensormatic Solutions computer vision capabilities, Store Guest Behaviors is an artificial intelligence (AI) solution that leverages an adaptive learning model to help retailers understand shopper journeys and deliver engaging, enjoyable and unique shopping experiences.

“Truly understanding the shopper journey is key to impacting shopper behaviors, and a holistic picture of a customer’s movement in a retail space allows for better-informed decisions which results in a superior shopping experience,” said Subramanian Kunchithapatham, chief technology officer at Sensormatic Solutions. “Retailers of any size or category can achieve just that with our Store Guest Behaviors solution and design the ultimate experience that aligns with their brand and overall mission as well as with their customers’ needs.”

Blending Accurate In-Store Data to Help Reinvent the Shopper Experience

Data is redefining everything from how retailers interact with their shoppers, to how, why and where shoppers make their decisions and purchases. Store Guest Behaviors reveals enriched, actionable shopper insights retailers can use to help boost in-store sales through thoughtful strategy and layout within a retail environment. This is because it increases the value of foundational traffic analytics programs, using people counting, shopper journey and behavior data to facilitate operational excellence and improve conversions.

That outcome is enabled by understanding:

  • Shoppers’ paths to purchase. Store Guest Behaviors utilizes various data streams like zone-level dwell time and movement analysis, which can measure the time shoppers engage with displays or merchandise. The solution provides heat maps that highlight shoppers’ journeys and paths to purchase, empowering retailers to design more effective layouts and floor plans, inventory management practices and labor models.
  • Audience measurement. Store Guest Behaviors can help retailers better understand their customers and what they want. With shopper sentiments, demographics and other relevant data streams, retailers are equipped with the necessary data to enable simple yet comprehensive A/B testing to quantify the value around decisions on merchandise mix, promotional display placements, planogram designs, and assortment strategies.

Store Guest Behaviors powered by CVA allows retailers with compatible tech stacks to make use of existing video infrastructure by using an edge appliance to tap into their digital ecosystems. As with most Sensormatic Solutions computer vision applications, the new solution is enabled through collaboration with Intel and Lenovo and optimized for retail using Sensormatic Solutions suite of proprietary, connected and outcomes-based solutions.

Sensormatic Solutions Store Guest Behaviors powered by CVA is available now—the latest in an extensive line of Computer Vision Analytics applications that can help provide retailers insights on shopper behaviors while strengthening loss prevention efforts and maintaining safe environments for shoppers and associates.

For more information on Sensormatic Solutions full computer vision portfolio and use cases, visit To see this solution and more in action, meet us at NRF 2024 booth #4865, Jan. 13-16, 2024, at the Jacob K. Javits Convention Center in New York City. To request a booth tour or a meeting with an account manager, visit the Sensormatic Solutions scheduling page. For more, follow #SensormaticNRF2024 on X and LinkedIn.

Recent Relevant News: Sensormatic Solutions Showcases Latest Outcomes-Based Retail Analytics Solutions to Address Retailers' Most Pressing Challenges

About Johnson Controls:

At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.

Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.

Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.

Visit for more information and follow @Johnson Controls on social platforms.

About Sensormatic Solutions:

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, X, and our YouTube channel.


Media Contacts:

Jaclyn Messina

Sensormatic Solutions by Johnson Controls

Direct: +1 561-235-6458


Grace Torrance

Matter on behalf of Sensormatic Solutions

Direct: +1-978-518-4504


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