PCH balances business and consumer expectations to deliver excellent customer experience – all with data privacy in mind
Alchemer, a global leader in customer feedback management and voice of customer technology, is recognizing Publishers Clearing House (PCH) Media for their best-in-class survey and permissioned data collection practices.
Known to households around the country for their Prize Patrol and million-dollar sweepstakes, Publishers Clearing House has evolved to become a leader in zero- and first-party data collection and direct-to-consumer advertising through its marketing arm, PCH Media.
Today, consumers complete online surveys to earn tokens for chances to win, while PCH Media maintains a high standard for data collection and privacy policies to balance great customer experience and quality zero-party data. Fueled by the 38 million highly engaged users who have opted-in to participate in PCH’s experiences, PCH Media connects brands with real, registered people who willingly provide accurate zero-party data and survey responses.
“We have always provided consumers with a thoughtful experience where their willingness to share their data and opinions is rewarded - and this approach continues today,” said Chris Mitchell, Vice President, Surveys, at PCH Media. “Alchemer streamlines how we collect feedback across digital channels in innovative ways. As a result, we can ensure our consumers have a great experience across our digital properties and our advertisers, marketers, and publishers have high-quality data for accurate campaign targeting.”
To deliver a best-in-class experience, PCH Media leverages Alchemer’s customer experience and feedback software to achieve these high data standards. Alchemer’s easy-to-use, flexible tools enable PCH Media to collect consumer insights in a variety of ways and then connect it back to their systems for audience segmentation and action.
“PCH Media is leading the consumer insights market through privacy-compliant, efficient, high-quality direct brand surveys,” said Ryan Tamminga, senior vice president of product and services at Alchemer. “We are thrilled to partner with PCH Media in setting a gold standard for data quality and depth of insights that help brands, publishers, agencies, and researchers gain visibility into consumer interests and behaviors.”
Alchemer empowers more than 11,000 organizations to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the ability to move from asking to action in one platform. Together, Alchemer and PCH Media are creating meaningful consumer experiences and building thoughtful relationships with their users, leading to the collection of high-quality, accurate permissioned data.
Alchemer is hosting a webinar on October 30, 2024, at 12:00pm EDT, diving into PCH’s evolution as a data provider and their focus on quality, “How Publishers Clearing House Uses Feedback to Deepen Customer Relationships.” Registration is open to the public: https://www.brighttalk.com/webcast/18320/627664?bt_tok={{Recipient.ID}}&utm_source=Alchemer&utm_medium=brighttalk&utm_campaign=627664
About PCH Media
Publishers Clearing House (PCH) Media is a leading provider of zero- and first-party data and identity solutions that allow marketers to precisely and accurately target real and relevant consumers across the web. From the 170M users who have participated in PCH’s chance-to-win games and experiences over the past 70+ years, PCH Media has identified 38M+ authenticated, permissioned individuals who are most likely to engage, and created reliable, high-quality, privacy-compliant audiences that drive effective marketing campaigns. Learn more at PCHMedia.com.
About Alchemer
The Alchemer customer feedback platform empowers you to do more with feedback. From a one-time survey to a powerful feedback program, Alchemer gives customer-obsessed teams the clarity to move from asking to action, driving your business forward. Learn more at Alchemer.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241029468491/en/
Contacts
For more information, please contact:
Alchemer Public Relations
DJ Francis
DJ.Francis@Alchemer.com
PCH Media
PCHMedia@icrinc.com
