New SVP Joins SmartBear to Lead Growth Marketing Amid Expanding Software Dev and AI Demand

Kristine Hunt brings 20+ years of experience leading high-impact growth strategies to the SVP of Growth Marketing position

SmartBear, a leading provider of software quality and visibility solutions, has named Kristine Hunt as SVP of Growth Marketing. Kristine brings over 20 years of experience in SaaS marketing, leading high-impact growth and marketing strategies at Immersive Labs, Everbridge, Kronos (now UKG), Dell, and most recently, NetWitness.

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Kristine Hunt, SVP of Growth Marketing, SmartBear

“Known for fostering collaboration between marketing and sales, Kristine is passionate about driving alignment, performance, and long-term growth while building scalable, data-driven marketing engines that deliver results,” said Dan Faulkner, CEO of SmartBear. “Kristine has consistently brought her strategic visions to life across multiple companies. Excited about her expertise, energy, and fresh perspective, we look forward to the pivotal role she will play in accelerating our growth and driving innovation across SmartBear.”

Most recently, Kristine generated $85M in marketing-sourced pipeline at NetWitness against a $60M goal. As VP of Revenue Marketing at Immersive Labs, she led a global team across all GTM functions, delivering four times pipeline coverage and exceeding pipeline goals by 26%, and maintaining a 12:1 ROI. At Kronos, she led demand generation programs across healthcare, retail, and hospitality, driving over $40M in pipeline with conversion rates of 15% to MQL and 65% to SQL, while managing a vertical-focused team. Her leadership spans global demand generation, ABM, digital, and revenue marketing with a proven track record of consistently exceeding pipeline targets.

“I’m thrilled to join SmartBear at this exciting time of growth and innovation for the company and across the industry,” said Kristine Hunt. “The opportunity to elevate SmartBear’s global brand, connect more meaningfully with our customers, and accelerate impact across worldwide markets is incredible. I look forward to collaborating with this talented team to drive bold, data-driven marketing strategies.”

About SmartBear

SmartBear is pioneering innovation in software quality, embracing AI’s transformative potential. The company’s powerful solution hubs, including SmartBear API Hub, SmartBear Insight Hub, and SmartBear Test Hub, featuring HaloAI, give software development teams around the world visibility and automation that provide end-to-end quality. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, SmartBear meets customers where they are to help make our technology-driven world a better place. The company is committed to ethical corporate practices, including responsible AI that integrates accountability and transparency across its technology stack, and to social responsibility, promoting good in all the communities it serves. Learn more at smartbear.com, or follow on LinkedIn, X, or Facebook.

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“I’m thrilled to join SmartBear at this exciting time of growth and innovation for the company and across the industry,” said Kristine Hunt.