Mark Cho Joins Bluestone as Partner, Chief Operating Officer & General Counsel

Veteran Investment Management Leader with Proven Record of Driving Growth

Bluestone Equity Partners (“Bluestone”), the global Sports, Media & Entertainment (“SME”) private equity firm, today announced the appointment of Mark Cho as Partner, Chief Operating Officer & General Counsel.

Prior to joining Bluestone, Cho held senior executive roles at several leading investment firms, including B Capital Group, Willow Tree Credit Partners, Tremblant Capital, and Alpha Wave Global. Throughout his career, he has played a key role in driving multi-billion-dollar AUM growth, launching and executing investment strategies, and scaling global operations and teams across North America, Europe, the Middle East, and Asia.

“Bluestone is going from strength to strength, and adding an investment professional with operational expertise is the latest validation of our firm’s trajectory,” said Bobby Sharma, Founder & Managing Partner at Bluestone. “With a proven track record of scaling investment firms, building high-performing teams, and driving operational excellence, Mark brings leadership and vision that will help shape Bluestone’s operational strategy and align our infrastructure with the significant long-term growth opportunity that lies ahead.”

“Mark has a rare ability to translate complexity into clear, actionable strategy, making him a trusted advisor to investment firms, limited partners, and portfolio companies alike,” said Walker Brumskine, Partner at Bluestone. “He brings deep experience in global deal execution, navigating complex legal and regulatory matters, and building lasting partnerships with leading institutional investors. We’re excited about the impact he’ll have across the firm."

Cho stated, “The Bluestone team has quickly distinguished itself, and I’m excited to join a firm with such exceptional talent, a compelling growth trajectory, and remarkable team chemistry. I look forward to working closely with Bobby, Walker, and the rest of the team to help scale the firm to its full potential, for the benefit of both our LPs and portfolio companies.”

Bluestone’s investment team combines experience from top-tier private equity firms, including Apollo, Blackstone, and Abry Partners, with leadership roles at premier Sports, Media & Entertainment organizations such as the NBA, IMG, and Endeavor. This blend of blue-chip investing and operating expertise, along with a deep global network, enables Bluestone to form highly strategic capital partnerships with established and high-growth SME businesses and properties.

To learn more about Bluestone and its investment team, please visit: https://bluestoneequity.com/team/.

About Bluestone Equity

Bluestone Equity Partners is a private equity firm headquartered in New York City, with a core focus on the global Sports, Media & Entertainment industry. Leveraging institutional investment discipline, deep sector expertise, and a global network of industry leaders, Bluestone partners with exceptional businesses and management teams to drive strategic growth and long-term value creation. For more information, visit www.bluestoneequity.com.

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