ORLANDO, FLORIDA, USA - Designed for comfort, convenience and confidence, ELATE shorts are the stylish and simple solution for modern women who crave better solutions from their leisure wear. Whether it’s relaxed comfort while lounging at home or easy function while hiking a trail, ELATE shorts work because they are designed by women for women.
Research published in 2021 shows that women are conditioned to be up to 10 times more likely to wear clothes that cause discomfort than men. Shockingly, up to 55% of women reported routinely wearing clothing so tight it would leave marks on the skin when removed. The same report found a correlation between uncomfortable clothing and feelings associated with self-monitoring and eating disorders.
The clothing and fashion industry is often linked to issues around self-worth but it has rarely been recognized that comfort and fit are part of the issue. For better daily comfort and better mental health, women need better-fitting clothing.
The expectation that comfort and style are incompatible is outdated, and modern material innovations mean women can feel good and look great. Motivated by her dissatisfaction with activewear shorts that were too short, had constricting liners, or were made of unsuitable materials, the founder of ELATE took it upon herself to create a more functional alternative. She made it her mission to create an alternative that better served the comfort needs of women everywhere whilst also serving as a functional garment.
ELATE shorts have a loose easy fit, a mid-rise flat waistband for comfort, added length to offer confidence and encourage movement and no restrictive liner or banding to reduce circulation. ELATE’s Play and Chill shorts are the ideal balance of comfort, coverage, and style, designed to help women feel confident. They even have pockets.
The inclusion of pockets for womenswear has been an issue since the earliest day of tailoring. Initially, pockets were omitted because women were deemed immoral if they had objects hidden out of sight. A brief trend for personal objects to hang from a belt even took hold in the Victorian era, when this idea was at its most extreme. Later, the pocket was deemed by 20th-century fashion designers as disruptive to the elegant line and silhouette of their designs. Form-fitting denim jeans were even created with faux pockets to discourage women from looking ‘lumpy’.
Recognising the enduring pocketless rage, irritation, and annoyance felt by women everywhere, ELATE shorts have two functional and secure pockets. Angled from the elasticated waistband to the side seam, they can easily accommodate a phone, headphones, or keys.
Like most emerging brands, ELATE is using TikTok to highlight the versatile functional design of its shorts. The brand has posted videos highlighting the short's quick dry material, flattering coverage and ease of movement.
Women seeking better quality lounge or leisure shorts can see positive reviews on Amazon, with one recent buyer saying:
“I got these shorts not knowing how I’d like them, but when I saw they didn’t have the liner I was sold. I love a thick waistband, so they feel secure and yet allow my legs to breath and move around freely. Ordered my normal size and they fit as expected. Definitely plan to buy again should more colors become available!”
For more information about ELATE’s Play and Chill shorts visit its page on Amazon (https://a.co/d/iUkAmIG), its official website (elatestore.com), or its TikTok (@elateapparel), Instagram (elate.apparel), or Facebook (Elate Apparel) pages.
Media Contact
Company Name: Elate Apparel, LLC
Contact Person: Sarah May
Email: Send Email
City: Orlando
State: FL
Country: United States
Website: https://elatestore.com/
