The holiday season is quickly approaching, and with it comes Black Friday 2024—Australia’s biggest shopping event of the year. Black Friday falls on November 29th, and both online shopping and in-store retail sales are expected to surge as shoppers hunt for the best deals in response to rising living costs.
With the cost of living continuing to increase, more Australians are looking to make the most of the sales to score the best deal on essential purchases, big-ticket items like tech, hi-fi gadgets, home goods, and Christmas gifts. "Black Friday and Cyber Monday present an excellent chance to score significant savings on those big-ticket items you've been eyeing" says Luke Clarke, General Manager of Operations & Marketing at Bedshed.
Originally, Black Friday was a US affair, marking the Friday after Thanksgiving and the beginning of the holiday period, but in recent years it has spread into a global shopping event.
Online sales have seen explosive growth and continue to play a dominant role, the rise of which was partially driven by the COVID-19 pandemic. In 2023 alone, 8 in 10 Australian households shopped Black Friday online to find great deals, with 9.5 million households receiving parcels. The surge of e-commerce means the 2024 Black Friday shopping event is expected to generate record-breaking sales for different retailers worldwide.
To keep up with the momentum, retailers worldwide have responded by starting their Black Friday deals earlier each year, and the lines between Black Friday, Cyber Monday, and the rest of the week have blurred, creating one massive shopping event with the best deals of the calendar year. Australians are expected to spend $6.7 billion over the four-day Black Friday and the following Cyber Monday sale events, a 5.5% increase compared to last year 's sales.
Black Friday has been accompanied by its online counterpart, Cyber Monday, since 2005, an increasingly popular sales event that falls on December 2nd this year. The online shopping frenzy extends the opportunity to secure Black Friday discounts, especially for those who prefer to click their way to bargain with online deals over shopping on the high street.
With financial concerns top of mind, shoppers are focusing on finding incredible deals to make their dollars stretch further. Consumers want to enjoy the best of the holiday season, searching for the best value gifts while staying within their household budgets. "This year, we expect even greater participation in Black Friday sales as consumers look for ways to ease their spending" adds Clarke.
In Australia, Black Friday has grown exponentially and is now considered a main event, competing with the once-unrivaled Boxing Day deals as the biggest sale extravaganza. Many retailers are expected to deliver unbeatable offers on tech, home appliances, and Christmas gifts, with budget-conscious shoppers taking advantage of early deals as prices are slashed.
Media Contact
Company Name: Bedshed
Contact Person: Michelle Vlahos
Email: Send Email
Address:30/32 Guthrie St
City: Osborne Park
State: WA 6017
Country: Australia
Website: bedshed.com.au
