Dallas, TX - July 31, 2025 - In response to rising consumer demand for accessible luxury, Dallas-based fashion brand Montret has launched a new fine jewelry collection with pieces discounted by up to 60% for a limited time. The release marks a strategic move by the brand to offer high-quality gold jewelry at a time when shoppers are seeking long-lasting, versatile accessories that blend style with value.
The new line includes an expanded selection of 14K gold chains for men, gold necklaces for women, gold hoop earrings, bangles, and bracelets, each crafted to balance timeless appeal with modern aesthetics. The pieces are available online and will remain discounted while supplies last.
Jewelry Sales Reflect Changing Consumer Priorities
According to recent retail trends, consumers are increasingly investing in fine jewelry that offers both daily wearability and long-term durability. Montret’s new collection speaks directly to that shift. The brand’s introduction of elegant staples, such as the 14K Gold Chain for men, reflects a broader move in menswear toward subtle, personal accessories.
Founder Amy Egb emphasized that the launch wasn’t just about affordability, but about meeting evolving customer expectations.
“We’ve seen a shift toward intentional buying. People want meaningful pieces they can wear often and feel good about,” said Egb. “This collection is about creating access without compromising quality. We’re offering styles that are culturally timeless and economically relevant.”
The gold necklaces for women and coordinating earrings in the collection cater to a demographic looking for understated luxury that pairs well with both casual and formal wear. Designed with minimalism in mind, the jewelry prioritizes clean lines and lightweight comfort, which are key factors in the consumer decision-making process.
A Strategic Pivot Rooted in Community and Craftsmanship
This collection comes at a critical time for emerging brands like Montret, who are navigating both post-pandemic consumer behavior and competitive e-commerce landscapes.
Based in Dallas, the company continues to lean into its local roots while building a national customer base.
The decision to launch with significant markdowns is also viewed as a strategic repositioning, one that aligns with Montret’s broader mission to offer high-end aesthetics at accessible prices.
Pieces like the Montret Gold Bracelets for men reflect the brand’s approach to blending masculine design with modern simplicity, a trend gaining traction across North American fashion markets.
Montret’s direct-to-consumer model has allowed it to remain nimble in a shifting economy. With sustainability and value now at the forefront of fashion purchasing decisions, the company is positioning itself as both responsive and forward-thinking.
About Montret
Montret is a U.S.-based fashion and accessories brand founded in Dallas, Texas. Known for blending clean, contemporary design with heritage-quality craftsmanship, the brand specializes in fine jewelry and luxury apparel.
Montret remains committed to delivering pieces that honor tradition, embrace minimalism, and speak to a new generation of wearers looking for beauty with purpose.
Media Contact
Company Name: Montret
Contact Person: Amy Egb
Email: Send Email
Phone: 8566243077
Address:13901 Midway Rd Ste 102, 192
City: Dallas
State: TX 75098
Country: United States
Website: https://montret.com/collections/rcj
