Former MyStore (My Pillow) COO Joins Rare Breed to Drive Growth Amid Surging Demand for Proactive, Natural Health Solutions
CHICAGO - January 22, 2025 (NEWMEDIAWIRE) - RBC subsidiary Rare Breed Health, a trailblazer in natural health and wellness, announced today the appointment of Christina Cole as Chief Revenue Officer (CRO). With over 20 years of experience in e-commerce, wholesale, and retail, Cole is uniquely positioned to accelerate Rare Breed Health’s mission to redefine wellness with innovative, natural health solutions.
The timing of Cole’s appointment coincides with a cultural and political shift in the U.S., driven by growing consumer demand for trusted, authentic brands that prioritize efficacy and integrity. As the nation moves toward proactive health solutions following recent advocacy from figures like RFK Jr., Rare Breed Health is seizing the opportunity to become the most trusted brand in natural health by building a household name synonymous with quality, trust, and effectiveness.
“Consumers are seeking wellness solutions that are not only effective but also align with their values,” said Cole. “Rare Breed Health is uniquely positioned to meet this need with products that are backed by science, crafted with care, and designed to empower people to take control of their health naturally. I’m honored to join this incredible team at such a pivotal moment and to help scale the company’s presence across digital, wholesale, and retail channels.”
Cole’s career highlights include transformative growth at MyStore.com (MyPillow), where she increased revenue from $151,000 to $15.5 million annually in just four years. Her accomplishments included launching a highly successful subscription program, expanding white-label product lines, and building a robust digital presence with over 1.2 million email opt-ins. In addition, she has driven results at major retailers such as Target, Walmart, Amazon, and Zulily, as well as scaled operations at over 400 Target locations with MarketSource.
“Christina brings the perfect combination of expertise, vision, and passion to Rare Breed Health,” said Tim McGraw, CEO and Founder of Rare Breed Companies. “In a time when Americans are searching for trusted, ethical brands to guide them toward natural, proactive health solutions, Christina’s leadership will be critical in positioning Rare Breed Health as a market leader. Her ability to execute across e-commerce, wholesale, and retail channels will help us establish Rare Breed Health as a household name.”
About Rare Breed Health
Rare Breed Health, a wholly owned subsidiary of RBC International Corp., is revolutionizing the wellness industry with innovative, natural health products designed to replace dangerous pharmaceuticals and promote proactive wellness. Guided by the pillars of quality, culture, and science, the company’s flagship offerings –Calm, Sleep, and Focus - are crafted to meet the explosive demand for alternatives to dangerous black box warning drugs. Rare Breed Health is committed to becoming the most trusted and authentic brand in the natural health and fitness space, setting a new standard for proactive wellness. This year, Rare Breed Health is set to launch more than 12 new hemp-free sports nutrition and daily wellness supplements, designed to make natural health solutions accessible to everyone. These products will expand the company’s portfolio to ensure there is something for everyone, with wide availability across retail, wholesale, and e-commerce platforms.
About Rare Breed Companies
Rare Breed Companies owns and invests in Natural Health, Fitness, Athletic Performance, and related businesses. Founded by industry veteran Tim McGraw, we are driven by a passion for healthy living, athletic excellence, independent thinking, and a steadfast belief in the power of naturally occurring compounds over black box warning drugs.
At Rare Breed Companies, we champion authenticity, innovation, personal accountability while delivering products and services that resonate with the values of modern, health-conscious individuals. By prioritizing these principles, we create meaningful benefits that drive value for both our consumers and shareholders alike.
For more information, visit www.rarebreedhealth.com and www.rarebreedcompanies.com.
Media Contact:
info@RareBreedCompanies.com
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