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1 Unpopular Stock That Deserves Some Love and 2 Facing Headwinds

DECK Cover Image

Wall Street’s bearish price targets for the stocks in this article signal serious concerns. Such forecasts are uncommon in an industry where maintaining cordial corporate relationships often trumps delivering the hard truth.

At StockStory, we look beyond the headlines with our independent analysis to determine whether these bearish calls are justified. That said, here is one stock poised to prove Wall Street wrong and two where the skepticism is well-placed.

Two Stocks to Sell:

D.R. Horton (DHI)

Consensus Price Target: $162.60 (-7.6% implied return)

One of the largest homebuilding companies in the U.S., D.R. Horton (NYSE: DHI) builds a variety of new construction homes across multiple markets.

Why Does DHI Fall Short?

  1. Sales pipeline suggests its future revenue growth won’t meet our standards as its backlog averaged 17% declines over the past two years
  2. Earnings per share have dipped by 5.8% annually over the past two years, which is concerning because stock prices follow EPS over the long term
  3. Shrinking returns on capital suggest that increasing competition is eating into the company’s profitability

D.R. Horton’s stock price of $176.03 implies a valuation ratio of 15x forward P/E. To fully understand why you should be careful with DHI, check out our full research report (it’s free).

BD (BDX)

Consensus Price Target: $208 (8.7% implied return)

With a history dating back to 1897 and a presence in virtually every hospital around the globe, Becton Dickinson (NYSE: BDX) develops and manufactures medical supplies, devices, laboratory equipment and diagnostic products used by healthcare institutions and professionals worldwide.

Why Are We Hesitant About BDX?

  1. Scale is a double-edged sword because it limits the company’s growth potential compared to its smaller competitors, as reflected in its below-average annual revenue increases of 5.5% for the last five years
  2. Free cash flow margin shrank by 10.1 percentage points over the last five years, suggesting the company is consuming more capital to stay competitive
  3. Below-average returns on capital indicate management struggled to find compelling investment opportunities

At $191.29 per share, BD trades at 13.3x forward P/E. Check out our free in-depth research report to learn more about why BDX doesn’t pass our bar.

One Stock to Watch:

Deckers (DECK)

Consensus Price Target: $129.28 (5% implied return)

Established in 1973, Deckers (NYSE: DECK) is a footwear and apparel conglomerate with a portfolio of lifestyle and performance brands.

Why Are We Fans of DECK?

  1. Constant currency growth averaged 18.2% over the past two years, showing it can expand globally regardless of the macroeconomic environment
  2. Free cash flow margin is on track to jump by 2.3 percentage points next year, meaning the company will have more resources to pursue growth initiatives, repurchase shares, or pay dividends
  3. Rising returns on capital show management is finding more attractive investment opportunities

Deckers is trading at $123.10 per share, or 20.4x forward P/E. Is now the right time to buy? Find out in our full research report, it’s free.

Stocks We Like Even More

Donald Trump’s April 2025 "Liberation Day" tariffs sent markets into a tailspin, but stocks have since rebounded strongly, proving that knee-jerk reactions often create the best buying opportunities.

The smart money is already positioning for the next leg up. Don’t miss out on the recovery - check out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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