Yat, the company pioneering universal online identities made from emojis, today is proud to announce the official launch of The New Yat, a social platform designed around increasing connections and shared interests.
The New Yat is the evolution of a Yat's current form, unlocking an entirely new venue for self expression online. With The New Yat, you can own your own social media profile while showing off your Web3 assets alongside your Web2 links.
Connections through collections
Along with the launch of The New Yat, the platform is pioneering a new product: Pods, a platform that enables social NFT collecting by allowing enthusiasts to connect with one another while following their favorite collectors and artists.
Inspired by the nostalgia of collecting Pokémon cards as a child, Pods creates a space where collectors can celebrate their commonalities. Pods will sport many features never before seen by the NFT world, including Time Rank, which unlocks new levels of transparency in the NFT industry by enabling users to easily see how long someone has held a particular asset. Through this new insight, community members and NFT creators are empowered with the ability to differentiate between day traders and true supporters.
“Connection is something that all of us seek out as human beings. It's in our nature to gravitate towards people who are similar to us in some way, whether it's through our favorite sports team, the music we listen to or the NFTs we collect,” said Naveen Jain, CEO and founder of Yat. “Through this next evolution of Yat, we're creating a community around collections and ultimately aim to drive loyalty and stability across the NFT industry.”
Users can search and follow their favorite Pods to access hyper-curated conversations between the most elite collectors and creators in the world, while seeing their latest purchases in real time. A Pod can either be private, accessible only to those within the Pod, or public, available for anyone to view.
This evolution comes on the heels of a series of new feature updates and partnerships announcements from Yat, including the launch of the Magic Mirror, a feature that enables users to connect their wallets and rewards users based on their on-chain history, and three partnership integrations with Opera, Cake Wallet and most recently, Blockchain.com.
Yat's ultimate vision is to build the premier censorship-resistant identity system through unique avenues of self-expression and community.
About Yat:
Yat Labs is the inventor of Yats - a self-sovereign identity solution based on emojis. Emojis are used to convey emotion, tell stories, connect, and share interests in beautifully simple ways, making Yats a brand-new way to express oneself online. Yats enable people to own a custom string of emojis that best represent them; instead of a typical text-based username like @janesmith535, someone could be 🔥🐉, or 👁❤️🍦, or 🦄🤖💃🏽.
Yats have exploded in popularity since their launch on February 1, 2021 and are currently being used by artists such as Steve Aoki, Lil Wayne, Common, G-Eazy, The Roots, Kesha, and Disclosure. Anyone can create their own Yat and be an icon at: y.at
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