Buechse joins Associated Banc-Corp as Chief Strategy Officer

Associated Banc-Corp (NASDAQ: ASBC) announced today that Oliver Buechse has been appointed Executive Vice President, Chief Strategy Officer. Buechse will also serve as a member of the Associated Banc-Corp Executive Committee.

“We welcome Oliver and the experience and expertise he brings to Associated,” said President and Chief Executive Officer Philip B. Flynn. ”Oliver is widely regarded as an experienced strategist who has developed innovative strategy tools and processes. He will work collaboratively with senior managers throughout our organization on the development of the company’s strategic plan, focusing on corporate and business line strategies that best position Associated for future success.”

Prior to joining Associated, Buechse served as head of strategy at San Francisco-based Union Bank and was in charge of North American Vision and Portfolio Strategy for Bank of Tokyo Mitsubishi UFJ, Union Bank’s parent company. He started his career at McKinsey & Company, working in the U.S, Germany, and Austria. Buechse holds a Ph.D. in Economic Psychology from the University of Klagenfurt/Austria.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified bank holding company with total assets of $23 billion. Associated has 291 banking offices serving approximately 160 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

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Associated Banc-Corp
Janet L. Ford, SVP Public Relations Director
Office: 414.278-1890
Cell: 414.207-5070
E-mail: janet.ford@associatedbank.com

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