A new guide on email marketing has been launched to help freelancers and business owners learn about expert strategies required to build brand awareness, engage with prospective customers effectively and increase sales.
Calgary, Canada - April 14, 2021 /PressCable/ —
U Win Marketing has launched its latest guide on email marketing aimed at freelancers, marketing managers, and business owners who want to learn about expert strategies to increase their campaigns’ open rates and ultimately boost sales.
More information is available at http://uwinmarketing.com/email-marketing-strategies
The guide highlights that email marketing can be a cost-effective strategy that will help business owners achieve their growth goals.
A major challenge most business owners face is how to create processes that will allow them to acquire recurring leads for ongoing business growth reliably.
Through its guide and free-to-attend webinar, the team at U Win Marketing strives to provide the solution to this challenge. For example, the guide covers proven strategies anyone can implement to see immediate improvements in their email campaign results.
The first strategy explained in the guide is customizing the messages they send to their readers to make them feel valued. The guide recommends addressing customers with their first names when possible as it improves customer experience instead of using ‘Dear customer,’ which can come off as too impersonal.
Another technique highlighted in the guide is making the emails mobile-friendly. As the guide stated, 50% of prospective customers rely on their mobile devices to access services and products online. This means email campaigns not optimized for mobile devices will be ignored or deleted. In the worst-case scenario, the customer will unsubscribe from the list.
The team recommends using responsive email designs that include single templates and bigger fonts, ensuring the text and graphics can render well on smaller screens.
With this launch, U Win Marketing continues to show its commitment to help businesses thrive in these trying times through leveraging proven online marketing strategies.
A company spokesperson said: “Email marketing is undoubtedly one of the most effective marketing methods, but only if you get it right. We want to help you increase sales and succeed through email marketing; that’s why we have created a free webinar where we shared all our secrets with you.”
Visit the website mentioned above or access this URL http://uwinmarketing.com to learn more.
Release ID: 89004895